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Chat Sports has rapidly grown into one of the leading sports media brands on YouTube. What started with just 3 shows in 2019 has exploded into 51 shows and 50 million+ monthly viewers. Our mission is simple: inform and entertain by delivering unfiltered, high-energy content for the most passionate fans in sports. If you apply, please familiarize yourself with our shows on YouTube that can be found here.
The opportunity:
We're looking for a driven, creative, and strategic Social Media Manager to own and elevate our brand presence across X, Instagram, TikTok, and Facebook. This is a high-impact leadership role where you will lead company-wide social strategy while rolling up your sleeves as an individual contributor.
You'll work hand-in-hand with our CEO and Chief Product Officer and with the hosts of our 50+ YouTube shows to turn every episode, highlight, and breaking story into viral moments that grow our audience and strengthen fan loyalty. If you've successfully run social media for a major sports media brand, competitor network, or high-growth digital entertainment company, this is your chance to join one of the fastest-moving teams in sports media.
** Location: This is an in-office role at our 11,000 sq. ft, 16- studio Dallas, TX HQ. **
Key responsibilities:
- Drive Brand Awareness & Growth: Develop and execute comprehensive social media strategies to significantly increase brand awareness, follower growth, engagement, and reach on X, Instagram, TikTok, and Facebook
- Content Marketing for 50+ YouTube Shows: Partner closely with on-air hosts, producers, and talent across our expanding lineup of team-specific shows (NFL, NBA, college football). Create, schedule, and optimize promotional campaigns, clip distribution, teasers, live reactions, and cross-platform content to market individual shows and their hosts on company, show-specific, and personal social channels
- Lead Company-Wide Social Strategy: Own the overall social media vision for Chat Sports. Set platform-specific goals, content calendars, posting cadences, and performance benchmarks. Stay ahead of platform algorithm changes, emerging trends, and best practices in sports and entertainment social media
- Team Leadership & Management: Lead and develop a small, high-performing social media team. Provide hands-on coaching, content feedback, and performance reviews while fostering a collaborative, fast-paced culture
- Individual Contributor Excellence: Actively create original social content (copy, graphics, short-form video edits, captions, polls, and live sessions), monitor real-time trends and conversations, engage directly with fans, and manage community responses during live shows and major sports events
- Performance Tracking & Optimization: Analyze key metrics (reach, engagement, conversions, audience growth) across all platforms using native analytics and third-party tools. Turn insights into actionable strategies that continuously improve results
- Cross-Functional Collaboration: Work seamlessly with video production, on-air talent, editorial, and marketing teams to ensure social content aligns with live streams, breaking news, and overall brand voice
What you bring (Required qualifications):
- 4+ years of professional experience in social media strategy and execution at a sports media company or a major national brand in entertainment/sports
- Proven track record of growing audiences and driving measurable brand awareness on X, Instagram, TikTok, and Facebook in a fast-paced digital media environment
- Experience working with podcasters or video-first content creators/YouTube talent
- Strong leadership experience managing a small team while still thriving as a high-output individual contributor
- Expert-level knowledge of social media best practices, trends, algorithms, and tools (including scheduling platforms, analytics dashboards, and creative software like CapCut, Adobe Premiere, Photoshop, or Canva)
- Passion for sports (NFL, NBA, college football) and a strong understanding of fan culture, memes, live events, and real-time engagement
- Excellent writing, copywriting, and creative storytelling skills with the ability to capture Chat Sports' energetic, conversational, and fan-first voice
- Ability to thrive in a dynamic, deadline-driven environment with flexible hours (including evenings, weekends, and live sports coverage)
Preferred qualifications:
- Experience in sports media, sports gambling, fantasy sports, or live sports streaming environments.
- Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
- Portfolio of successful social campaigns with measurable results (growth charts, engagement rates, case studies)
What you get:
- The opportunity to grow our brand voice and reach outside of YouTube and take your best ideas and social media strategies and out them to work at scale
- Competitive salary + full benefits (health, dental, vision, 401k, PTO)
- Daily team lunches on us - because nobody creates top sports content on an empty stomach
- A high-energy, collaborative environment filled with big personalities and big ideas
How to Apply:
Submit your resume and a strong cover letter explaining why you're the right fit, along with:
- Links to your best social media campaigns or posts
- Links to your social media profiles or accounts you've previously managed
Apply right here in this post. Expect multiple rounds of interviews and the opportunity to put together a presentation for your plan and vision for the role.