App Store Optimization Jobs in Minnesota (NOW HIRING)

Pay is based on several factors which vary based on position.These include labor markets and in some instancesmay include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and weinvest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as oneTarget team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.

Digital Strategy & Platform
Right along with Target's distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast who's curious about the guest and can see the shopping journey through their eyes? Then you'll have success on the Digital Strategy & Platform team, whose goal is to offer guests a seamless online shopping experience across our platforms-including Target.com and the store network's fulfillment capabilities. Here, you'll collaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization, simplicity and intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient, reliable and instantly gratifying digital experience.

The Category Site Merchandising team focuses on increasing digital topline sales by optimizing conversion and the overall site experience. The team plays a crucial role in ensuring findability and discoverability of products, making it easy for guests to locate and discover items. By partnering with various teams within and outside of the Digital organization, the team drives the right experience for each category. Additionally, the team is responsible for delivering financial outcomes and plans for the digital business, ensuring that financial goals are met and sustained.

As a Senior Analyst, Site Merchandising Category you will elevate Target's beloved in-store experience to the digital space, driving engagement across Target.com and the Target app. You will drive business growth through effective category management and site merchandising strategies; focused on optimizing the site experience for your category to maximize guest engagement and sales. You will collaborate closely with cross-functional teams, including merchandising, marketing, digital teams and analytics, to ensure seamless execution of category strategies and alignment with business goals. Your role is crucial in translating business objectives into actionable site merchandising tactics that enhance the digital shopping experience.

Core Responsibilities:

• Site Experience Management: Develop and implement site merchandising experience and traffic driving strategies that drive guest engagement and bring business priorities to life. Translate internal and external insights into actionable plans that improve findability & discovery, enhance conversion and optimize the guest journey.

• Analytics & Insights: Monitor key performance indicators (KPIs) across devices and platforms, guest behavior, and market trends. Use these insights to refine strategies, influence cross-functional teams, and inform business decisions. Provide routine reporting on performance metrics, offering deep insights for continued optimization.

• Know and advocate for the Guest: Provide actionable insights by analyzing consumer behavior, site metrics, and demographic trends to enhance user experience. Develop a deep understanding of the user journey for your category.

• Cross-Functional Leadership: Establish strong partnerships across Digital, Marketing, and Merchandising teams to influence effectively and ensure activation of cohesive, high-impact digital experiences and traffic driving strategies.

• Innovation & Continuous Improvement: Continuously identify opportunities for innovation in merchandising, technology, and processes. Proactively drive progress, improvement, and advancement to enhance guest experiences.

• Results & Financial Accountability: Maintain a strong sense of accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience

• 4+ years of e-commerce experience (Site Merchandising, Digital Marketing, etc.)

• Business acumen with an entrepreneurial, revenue-generating mindset

• Must have strong technical acumen, curiosity and passion for customer experience

• Understanding of broader e-commerce trends and innovations

• Demonstrated experience in strategic and cross-functional influence, planning and execution

• High level of initiative, accountability and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions

• Strong analytical and quantitative skills, including financial and business metrics in addition to site metrics

• Excellent written and verbal communication skills with the ability to present to varying levels of leadership

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.