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App Marketing Manager Jobs (NOW HIRING)

Priceline

App Growth Marketing Manager

New York, NY · Hybrid

$95K - $120K/yr

Who you are: * 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition. * Proven track record managing paid app install campaigns and ASO programs.

Priceline.com LLC

App Growth Marketing Manager

Norwalk, CT · Hybrid

$95K - $120K/yr

Who you are: * 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition. * Proven track record managing paid app install campaigns and ASO programs.

priceline.com LLC

App Growth Marketing Manager

Norwalk, CT · On-site

$95K - $120K/yr

Who you are: * 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition. * Proven track record managing paid app install campaigns and ASO programs.

Priceline

App Growth Marketing Manager

Norwalk, CT · Hybrid

$95K - $120K/yr

Who you are: * 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition. * Proven track record managing paid app install campaigns and ASO programs.

Liftoff

Marketing Manager - AMER

Our end-to-end technology stack helps app marketers acquire and retain high-value users, while ... Liftoff is looking for a Marketing Manager to own the strategy and execution of regional marketing ...

Origin

Senior Product Marketing Manager

Boston, MA · On-site

$131K - $172K/yr

ORIGIN Origin is building the first truly AI-native wealth manager for the mass market-bringing ... You'll also lead lifecycle marketing (email, push, in-app) to drive activation, engagement ...

The Fitness Equation

Marketing Manager

Chantilly, VA · On-site

Manage TFE App and add points to member accounts for app challenges or other reasons * Manage TFE marketing collateral and/or "swag" items inventory and orders * Assist in coordination of all TFE ...

The Fitness Equation

Marketing Manager

Ashburn, VA · On-site

Manage TFE App and add points to member accounts for app challenges or other reasons * Manage TFE marketing collateral and/or "swag" items inventory and orders * Assist in coordination of all TFE ...

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All JobsApp Marketing Manager Jobs

App Marketing Manager information

See salary details

$33K

$83.5K

$145.5K

How much do app marketing manager jobs pay per year?

As of Jun 15, 2026, the average yearly pay for app marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by App Marketing Managers when launching a new app, and how can these be addressed?

App Marketing Managers often encounter challenges such as standing out in a crowded app marketplace, accurately identifying target audiences, and optimizing user acquisition costs. To address these, it's important to conduct thorough market research, leverage data analytics for precise audience segmentation, and collaborate closely with product and user acquisition teams. Additionally, staying updated with platform algorithm changes and continuously testing creative strategies can help maximize reach and downloads.

What does an App Marketing Manager do?

An App Marketing Manager is responsible for promoting and increasing the visibility, downloads, and engagement of a mobile application. Their duties typically include developing marketing strategies, managing advertising campaigns, optimizing app store listings (ASO), analyzing user data, and collaborating with product and design teams. They use various channels like social media, influencer partnerships, and paid ads to reach target audiences. Ultimately, their goal is to drive app growth and retain active users.

What are the key skills and qualifications needed to thrive as an App Marketing Manager, and why are they important?

To thrive as an App Marketing Manager, you need expertise in digital marketing strategies, analytics, and user acquisition, typically supported by a degree in marketing, business, or a related field. Familiarity with mobile analytics platforms (such as Appsflyer or Adjust), ASO tools, and advertising networks is highly valuable. Strong project management, creativity, and communication skills help you stand out by enabling effective campaign execution and cross-functional collaboration. These skills and qualities are crucial for driving app growth, optimizing performance, and achieving measurable business objectives in a competitive marketplace.
What are the most commonly searched types of App Marketing jobs? The most popular types of App Marketing jobs are:
Infographic showing various App Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 67% Full Time, 25% Part Time, and 8% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Mobile App Marketing Program Manager AO7177519

Btisolutions

Plano, TX • On-site

Full-time

Posted 11 days ago

Job description

Mobile App Marketing Program Manager AO7177519

Program Manager - Shop App Push Notifications
Top skills:
1. Project Management: Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively.
2. Data-Driven Decision Making: Proficiency in analyzing performance metrics and using insights to optimize campaigns.
3. Communication & Collaboration: Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content.
Schedule: Fully onsite
KEY RESPONSIBILITES/REQUIREMENTS:
Key Responsibilities
Strategy & Planning: Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.
Execution & Optimization: Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.
Cross-functional Collaboration: Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.
Data Analysis & Reporting: Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance.
Compliance & Best Practices: Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.
Education Requirement
Bachelor's degree in Marketing, Business, Communications, or a related field.
Years of Experience
5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement.
Preferred Qualifications
Experience with push notification platforms (e.g., Firebase, Braze, OneSignal).
Familiarity with user segmentation and personalization techniques.
Knowledge of A/B testing methodologies and tools.

Why work at BTI?

We're committed to creating a workplace where employees feel valued, supported, and empowered to grow. Our team benefits from competitive compensation, comprehensive health and wellness offerings, and opportunities for professional development. We are proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status.

We comply with all applicable federal, state, and local employment laws, including those related to fair hiring practices, pay transparency, workplace safety, and reasonable accommodations. We are dedicated to maintaining an inclusive environment where everyone has the opportunity to succeed and contribute meaningfully.

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