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App Marketing Manager Jobs (NOW HIRING)

Payactiv, Inc.

Growth Marketing Manager

Milpitas, CA

Growth Marketing Manager Job Type : Independent Contractor (1099) Team: User Lifecycle Growth Who ... Our app provides millions with financial services that help them avoid debt, manage their finances ...

AEG

Lifecycle Marketing Manager

Miami Gardens, FL · On-site

Lead the strategy and development of email marketing, app push, and SMS campaigns including ... Coordinate with CRM and digital team to ensure the objectives of campaigns are clear * Coach and ...

tastylive

Lifecycle Marketing Manager

Chicago, IL · Hybrid

$120K - $148K/yr

Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app ... Management) * Knowledge of FINRA and SEC marketing requirements Company Perks + Benefits:

tastylive

Lifecycle Marketing Manager

Chicago, IL · On-site

$120K - $148K/yr

Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app ... Management) * Knowledge of FINRA and SEC marketing requirements Company Perks + Benefits:

tastytrade

Lifecycle Marketing Manager

Chicago, IL · On-site

$120K - $148K/yr

Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app ... Management) * Knowledge of FINRA and SEC marketing requirements Company Perks + Benefits:

tastytrade

Lifecycle Marketing Manager

Chicago, IL · Hybrid

$120K - $148K/yr

Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app ... Management) * Knowledge of FINRA and SEC marketing requirements Company Perks + Benefits:

Kelly+Partners

Marketing Manager

Malibu, CA · On-site

$110K - $140K/yr

Proactively manage and work across our digital domains, including websites, HubSpot, mobile app and social media channels * Setup, optimise and manage digital marketing activity, utilising platforms ...

Outpatient, Inc.

Digital Marketing Coordinator

Danville, CA · On-site

$52K - $68K/yr

... management. Outpatient App is simple, easy to use and available to integrate with other systems ... JOB SUMMARY If you're enthusiastic about social media, communications and online marketing, we ...

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All JobsApp Marketing Manager Jobs

App Marketing Manager information

See salary details

$33K

$83.5K

$145.5K

How much do app marketing manager jobs pay per year?

As of Jun 15, 2026, the average yearly pay for app marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by App Marketing Managers when launching a new app, and how can these be addressed?

App Marketing Managers often encounter challenges such as standing out in a crowded app marketplace, accurately identifying target audiences, and optimizing user acquisition costs. To address these, it's important to conduct thorough market research, leverage data analytics for precise audience segmentation, and collaborate closely with product and user acquisition teams. Additionally, staying updated with platform algorithm changes and continuously testing creative strategies can help maximize reach and downloads.

What does an App Marketing Manager do?

An App Marketing Manager is responsible for promoting and increasing the visibility, downloads, and engagement of a mobile application. Their duties typically include developing marketing strategies, managing advertising campaigns, optimizing app store listings (ASO), analyzing user data, and collaborating with product and design teams. They use various channels like social media, influencer partnerships, and paid ads to reach target audiences. Ultimately, their goal is to drive app growth and retain active users.

What are the key skills and qualifications needed to thrive as an App Marketing Manager, and why are they important?

To thrive as an App Marketing Manager, you need expertise in digital marketing strategies, analytics, and user acquisition, typically supported by a degree in marketing, business, or a related field. Familiarity with mobile analytics platforms (such as Appsflyer or Adjust), ASO tools, and advertising networks is highly valuable. Strong project management, creativity, and communication skills help you stand out by enabling effective campaign execution and cross-functional collaboration. These skills and qualities are crucial for driving app growth, optimizing performance, and achieving measurable business objectives in a competitive marketplace.
What are the most commonly searched types of App Marketing jobs? The most popular types of App Marketing jobs are:
Infographic showing various App Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 67% Full Time, 25% Part Time, and 8% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Marketing Manager

Bastion Hospitality

Miami, FL

Full-time

Posted 17 days ago

Job description

Marketing Manager – Bastion Collection

Location: Miami, FL (On-site, 5 days a week)
Employment Type: Full-time

Bastion Collection is seeking a highly skilled and creative Marketing Manager to lead marketing efforts for our new restaurant and private members club opening in Brickell in late 2025. This role is ideal for a strategic thinker with a passion for hospitality, content creation, and brand storytelling, who thrives in a fast-paced, collaborative environment.

Key Responsibilities Cross-Functional Coordination

  • Act as the on-property liaison between Bastion Corporate Marketing and the on-site operational, culinary, and membership teams.

  • Collaborate with leadership to activate brand moments, including seasonal promotions, holidays, and high-profile partnerships.

  • Support the membership team in engagement and retention strategies.

  • Partner with the building management team to streamline member communications.

Content Creation & Social Media

  • Develop and execute a monthly content calendar for the restaurant and club.

  • Write engaging captions and create content for Instagram (posts, Stories, Reels).

  • Produce weekly Reels highlighting programming, partnerships, chef spotlights, and behind-the-scenes content.

  • Oversee community management, including responding to DMs and comments and engaging with the local community.

  • Track social media analytics and adjust strategies to maximize results.

Email Marketing & CRM

  • Create and manage email marketing campaigns (newsletters, event invites, promotions).

  • Optimize the SevenRooms CRM database.

  • Analyze engagement metrics and report on campaign performance.

Digital Marketing

  • Manage third-party listings (Google, Yelp, etc.).

  • Coordinate paid ad campaigns.

  • Support the operations team in managing online reviews.

Booking & Digital Platforms

  • Optimize and maintain third-party booking platforms (Resy, OpenTable).

  • Provide updated copy and curated images in collaboration with the Director of Restaurants.

Website Management

  • Maintain and update the website with accurate information, including menus, hours, and programming details.

  • Manage and respond to website inquiries.

Photo & Video Content

  • Coordinate photo and video shoots for restaurant and club marketing needs.

  • Maintain an organized content library.

Collateral & Creative Production

  • Manage production of digital and print marketing collateral, including menus, event signage, partnership assets, and invitations.

  • Oversee design (via agencies/freelancers), printing, and rollout of materials.

Partnerships, Programming & Events

  • Assist in planning and executing brand partnerships, seasonal activations, and member programming.

  • Align all external-facing communications and materials with brand standards.

  • Manage timelines, production schedules, and marketing rollouts for events.

  • Coordinate with PR and media partners.

PR/Media

  • Provide the agency of record with the information and assets needed for property promotion.

  • Manage press visits and media logistics.

Copywriting & Brand Voice

  • Craft high-quality copy for social, email, web, and collateral that reflects the brand’s refined, warm, playful, and sophisticated tone.

  • Support storytelling efforts for chefs, design, and the overall member and guest experience.

Membership Marketing & Communications

  • Collaborate with the Membership team on member communications.

  • Create and deploy member email campaigns via PeopleVine.

  • Manage content updates in the members-only app.

  • Develop marketing materials for member programming, such as event invitations, weekly digests, and on-site signage.