Hello There,
Wish you a Happy Wednesday,
My name is Yashmita, and I am a Technical Recruiter at Kanak IT Services LLC. I am reaching out to you regarding the following job opportunity. If you are interested, kindly reply to this email with your updated resume.
Position : Website Analytics Manager 13+Years of Exp
Location : ONLY LOCAL TO NJ-NY (Commutable Distance from Brooklyn, NY)
(LOCALS TO NJ-NY-CT-MD)
LinkedIn IS MUST: Candidate must have LinkedIn account
Assignment Overview
- Title: Website Analytics Manager
- Work Location: HBRID FOR 2 days Office
- Schedule: Monday–Friday, 9:00 AM to 5:00 PM
Key Responsibilities
- Analytics Strategy & Best Practices
- Define standard methodologies for analyzing user behavior and interpreting web data.
- Develop clear protocols for web tagging, testing, and data governance.
- Technical Requirements & Implementation
- Write functional and technical analytics requirements for digital platforms.
- Lead tagging audits and troubleshoot implementations.
- Provide custom JavaScript/JSON solutions for tracking and analytics setup.
- Optimization & Reporting
- Determine effective testing strategies (A/B, multivariate).
- Deliver both scheduled and ad hoc web analytics reports with actionable insights.
- Document analytics architecture including data dictionaries and tag specifications.
- Stakeholder Communication
- Collaborate closely with developers, project managers, and leadership.
- Offer technical estimates and guidance for analytics integration.
- Clearly communicate risks, timelines, and issues.
Mandatory Skills / Experience
Candidates must meet all of the following criteria:
- 13+ years in analytics/reporting roles with:
- Google Analytics (GA360, GA4)
- Tag Managers (Google Tag Manager, Tealium)
- 4-5+ years managing enterprise web analytics platforms
- Experience with platform migrations (e.g., from GA Universal to GA4)
- Expertise in building custom reports, advanced segments, goals
- Intermediate Excel skills for integrating and analyzing diverse data sets
- Strong communication skills and ability to interface with cross-functional teams
- Familiarity with Agile methodology and modern dev practices
Desirable Skills / Experience
- 13+ years in digital software development
- Strong passion for UX optimization using data
- Experience with A/B and multivariate testing tools and strategies
Feel free to reach out yashmita@kanakits.com