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Analytic Tagging Engineer Jobs (NOW HIRING)

Hiebing

Web Developer

Madison, WI · On-site

Familiarity with analytics, tagging and marketing integrations, including GA4/GTM, consent tools, A ... You believe the strongest solutions come from developers, strategists, designers and project ...

LGBT Great

$110K - $135K/yr

Neuberger's Marketing Technology group is seeking a Full Stack Solution Engineer/Developer to ... Manage and troubleshoot website integrations (analytics, tagging, third-party services), bot ...

New

ROI Agency

Control Systems Engineer

Moses Lake, WA · On-site

Support utility energy scheduling, tagging, transmission, market, and electronic data-exchange ... Knowledge of relational databases and SQL for troubleshooting, analysis, reporting, and system ...

ADP, Inc.

Media Performance Strategist

Des Moines, IA · On-site

... in analytics, tagging, and reporting systems to help the Media Team understand what is happening ... Working closely with the Media Director, Media Team, website developers, and other internal ...

ROI Agency

Control Systems Engineer

Spokane, WA · On-site

Support utility energy scheduling, tagging, transmission, market, and electronic data-exchange ... Knowledge of relational databases and SQL for troubleshooting, analysis, reporting, and system ...

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Analytic Tagging Engineer information

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$49.5K

$92K

$142.5K

How much do analytic tagging engineer jobs pay per year?

As of Sep 14, 2026, the average yearly pay for analytic tagging engineer in the United States is $92,018.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,500.00 and $103,000.00 per year, depending on experience, location, and employer.

What is an analytic tagging engineer?

Analytic Tagging Engineers are professionals responsible for implementing and managing tracking tags and analytics scripts on websites and digital platforms. They work with marketing, analytics, and development teams to ensure accurate data collection for user behavior, conversions, and other metrics. Their expertise enables businesses to gather actionable insights from digital properties, optimize user experience, and improve the effectiveness of marketing campaigns. Analytic Tagging Engineers often use tools like Google Tag Manager, Adobe Launch, or Tealium, and must ensure compliance with privacy regulations.

What skills and qualifications are needed to be an analytic tagging engineer?

To thrive as an Analytic Tagging Engineer, you need a solid understanding of web analytics, JavaScript, and data layer implementation, often supported by a degree in computer science or a related field. Familiarity with tools like Google Tag Manager, Adobe Launch, and analytics platforms such as Google Analytics or Adobe Analytics is typically required. Strong problem-solving skills, attention to detail, and effective communication are crucial soft skills for collaborating with cross-functional teams and ensuring accurate data capture. These skills are vital to enable precise tracking, actionable insights, and effective measurement of digital initiatives.

How does an analytic tagging engineer collaborate with marketing and development teams?

As an Analytic Tagging Engineer, collaboration with both marketing and development teams is essential for implementing and maintaining accurate tracking solutions. You'll work closely with marketers to understand campaign goals and define key performance indicators, then translate these requirements into specific tagging strategies. Coordination with developers is also crucial, as you'll often need to guide them on where and how to insert tags or data layers within the codebase, as well as troubleshoot any technical issues that may arise. Regular communication and clear documentation help ensure that data collection aligns with business objectives and that all stakeholders are informed of any changes or updates.

What are popular job titles related to Analytic Tagging Engineer jobs?

For Analytic Tagging Engineer jobs, the most frequently searched job titles are:

Media Performance Strategist

Des Moines, IA • On-site

Anthologic Inc
Marketing • 51 - 200 employees
Learn more about Anthologic Incexternal

Other

Medical, Dental, Vision, Life, PTO

Posted 20 days ago

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Media Performance Strategist

Full Time Professional Des Moines IA, Des Moines, IA, US

2 days ago Requisition ID: 1018

Position Summary

The Media Performance Strategist is responsible for improving media performance through stronger measurement, analysis, and optimization. This role combines hands‑on knowledge of paid media platforms with technical expertise in analytics, tagging, and reporting systems to help the Media Team understand what is happening, why it is happening, and what actions should be considered next.

Working closely with the Media Director, Media Team, website developers, and other internal disciplines, this role helps ensure campaigns are structured for effective measurement, performance data is reliable, and reporting leads to meaningful recommendations.

Primary Focus

The Media Performance Strategist is responsible for the accurate setup, maintenance, and reporting of marketing data across Google Analytics 4, Google Tag Manager, dashboard, and advertising platforms.

This role will manage the agency’s marketing measurement and reporting systems and requires strong technical knowledge of analytics, tagging, dashboards, and paid media platforms, with a primary focus on data accuracy, system functionality, and consistent reporting.

Responsibilities

Measurement, Analytics & Reporting (60%)

Manage end-to-end tracking infrastructure, including UTMs, GA4 and GTM, ensuring accuracy through regular testing and troubleshooting.

Monitor data systems for consistency, proactively resolving discrepancies and upholding naming conventions and reporting standards.

Document analytics configurations, processes, and QA protocols to maintain operational consistency.

Serve as the primary internal resource for analytics, tracking, and reporting inquiries including ensuring data across analytics, advertising, CRM, and other marketing channels are accurate and aligned.

Manage, maintain and scale marketing dashboards, integrating blended data across advertising, CRM and analytics platforms. Be responsible for dashboard data connections, calculated metrics, templates, permissions, and ongoing maintenance.

Paid Media Capabilities (40%)

Collaborate with the Media Team to structure campaigns and implement tracking for effective performance measurement.

Create and maintain accurate client‑facing reports.

Analyze campaign data to provide context‑driven recommendations that optimize media performance.

Setup digital paid media campaigns as needed to support the media team.

Stay updated on platform changes, privacy requirements, and measurement best practices to guide strategy.

Build and maintain positive, productive relationships with clients, vendors, and cross‑functional teams.

Qualifications

3–5 years of digital analytics, marketing measurement, and paid media experience, preferably in an agency setting.

Proficient in managing Google Analytics 4 (properties, reporting, administration) and Google Tag Manager (tags, triggers, troubleshooting).

Experienced with marketing dashboards and reporting tools (e.g., TapClicks, MCI) including data blending, quality assurance, and troubleshooting.

Hands‑on experience with advertising platforms (Google Ads, Meta, LinkedIn, Microsoft, DSPs) and data management systems like CRMs is preferred.

Strong technical skills in Excel/Google Sheets.

Deep understanding of conversion tracking, attribution, and channel reporting methodologies.

Excellent attention to detail, with the ability to independently troubleshoot technical reporting issues and communicate complex information to non‑technical stakeholders.

What Anthologic offers:

  • 4 weeks paid time off
  • 9 observed holidays + 2 floating holidays
  • Medical, dental, vision, life and long‑term disability insurance
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