Analytic Tagging Engineer information
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$74.1K is the 25th percentile. Wages below this are outliers.
$66.4K - $74.9K
15% of jobs
$74.9K - $83.3K
18% of jobs
The median wage is $86.2K / yr.
$83.3K - $91.8K
17% of jobs
$91.8K - $100.2K
14% of jobs
$100.4K is the 75th percentile. Wages above this are outliers.
$100.2K - $108.7K
11% of jobs
$108.7K - $117.1K
6% of jobs
$117.1K - $125.6K
4% of jobs
$125.6K - $134K
3% of jobs
$134K - $142.5K
1% of jobs
How much do analytic tagging engineer jobs pay per year?
As of Sep 14, 2026, the average yearly pay for analytic tagging engineer in the United States is $92,018.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,500.00 and $103,000.00 per year, depending on experience, location, and employer.
Analytic Tagging Engineers are professionals responsible for implementing and managing tracking tags and analytics scripts on websites and digital platforms. They work with marketing, analytics, and development teams to ensure accurate data collection for user behavior, conversions, and other metrics. Their expertise enables businesses to gather actionable insights from digital properties, optimize user experience, and improve the effectiveness of marketing campaigns. Analytic Tagging Engineers often use tools like Google Tag Manager, Adobe Launch, or Tealium, and must ensure compliance with privacy regulations.
To thrive as an Analytic Tagging Engineer, you need a solid understanding of web analytics, JavaScript, and data layer implementation, often supported by a degree in computer science or a related field. Familiarity with tools like Google Tag Manager, Adobe Launch, and analytics platforms such as Google Analytics or Adobe Analytics is typically required. Strong problem-solving skills, attention to detail, and effective communication are crucial soft skills for collaborating with cross-functional teams and ensuring accurate data capture. These skills are vital to enable precise tracking, actionable insights, and effective measurement of digital initiatives.
As an Analytic Tagging Engineer, collaboration with both marketing and development teams is essential for implementing and maintaining accurate tracking solutions. You'll work closely with marketers to understand campaign goals and define key performance indicators, then translate these requirements into specific tagging strategies. Coordination with developers is also crucial, as you'll often need to guide them on where and how to insert tags or data layers within the codebase, as well as troubleshoot any technical issues that may arise. Regular communication and clear documentation help ensure that data collection aligns with business objectives and that all stakeholders are informed of any changes or updates.
What are popular job titles related to Analytic Tagging Engineer jobs?
For Analytic Tagging Engineer jobs, the most frequently searched job titles are: