American Deli Jobs (NOW HIRING)

 
[Job Summary]
The Director of Brand, Growth & Cultural Impact ? K-Flavor U.S. will report directly to the CEO and lead the transformation, repositioning, and accelerated growth of the company's U.S. brand portfolio.
This role is responsible for:

B

uilding the K-Flavor Protein platform in the U.S.

M

odernizing and elevating existing American deli brands

D

riving retail velocity and profitable growth

C

reating culturally relevant, conversation-driving brand momentum
The ideal candidate is a brand builder, retail growth operator, and cultural strategist with experience scaling challenger food brands in the U.S.
[Job Description]
Core Mandate
1. Define and build the K-Flavor Protein narrative for mainstream America
2. Transform and upgrade legacy U.S. brands into premium protein platforms
3. Drive velocity, distribution expansion, and margin growth
4. Generate cultural relevance and viral brand moments
5. Own U.S. market-level P&L performance
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Key Responsibilities
1 Brand Platform & Transformation Leadership

L

ead U.S. brand repositioning and transformation initiatives

D

efine and operationalize the K-Flavor Protein brand narrative

B

uild culturally resonant storytelling rooted in Korean culinary heritage

U

pgrade packaging, visual identity systems, and brand architecture

E

levate legacy deli brands from commodity perception to premium protein positioning
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2 Portfolio Strategy & Architecture

R

edesign U.S. brand architecture and portfolio roles

D

efine premium vs. value tiers and channel-specific strategies

L

ead SKU rationalization and margin optimization initiatives

C

larify master brand vs. sub-brand strategy

A

lign U.S. innovation priorities with consumer insights
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3 Retail Growth & Velocity Acceleration

D

evelop and execute category- and channel-specific GTM strategies

D

rive retail velocity, distribution gains, and shelf expansion

P

artner with brokers and retail buyers across East Coast accounts

L

ead trade marketing initiatives in deli, perimeter, and protein categories

O

ptimize pricing, promotion, and product mix for profitability
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4 Cultural & Viral Growth Strategy

D

evelop culturally relevant, conversation-driving brand moments

B

uild social-first campaigns designed for shareability and earned media impact

P

artner with creators, chefs, and food influencers to drive organic advocacy

T

ranslate online buzz into retail sell-through

L

aunch retail-linked "moment marketing" initiatives to accelerate trial

I

ntegrate digital storytelling with in-store execution
This is not performance-only marketing.
This role owns brand-led cultural momentum that drives real revenue.
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5 Innovation & Commercialization

T

ranslate U.S. consumer insights into innovation pipeline priorities

L

ead commercialization of Korean-inspired protein SKUs

D

evelop better-for-you, clean-label, and functional protein positioning

P

artner with HQ R&D to localize and accelerate product launches
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6 P&L & Performance Ownership

H

old accountability for U.S. market-level revenue, margin, and contribution

M

anage marketing budgets with ROI discipline

E

stablish KPI dashboards across velocity, margin, and brand health

L

ead corrective action plans in partnership with Sales and Finance
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7 Cross-Functional & Global Leadership

S

erve as primary U.S. brand liaison to Seoul HQ

A

lign global brand direction with U.S. execution realities

P

artner closely with Sales, R&D, Operations, and Finance

S

upport post-acquisition integration and brand alignment

Requirements

[Qualifications]

Required

1

0+ years of experience building or scaling U.S. food/CPG brands

D

emonstrated success in brand transformation or challenger brand growth

S

trong retail and trade marketing experience

P

roven accountability for market-level P&L

E

xperience working in growth-stage or transformation-stage organizations

Preferred

E

xperience in protein, deli, fresh, or perimeter categories

E

xperience with PE-backed or founder-led companies

E

xperience building culturally relevant or viral food brands

F

amiliarity with Asian or globally inspired food categories

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Leadership DNA

We are seeking a leader who:

H

as a builder mentality

O

perates with a challenger mindset

I

s comfortable with ambiguity and rapid decision-making

U

nderstands culture as a growth lever

I

s obsessed with velocity and execution

T

hinks strategically but executes like an operator

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Why This Role Matters

This is not a maintenance marketing role.

This role will define how Korean-inspired protein is understood in the U.S. market ? and how legacy brands evolve into scalable, premium platforms capable of national expansion.

Benefits

Comprehensive health insurance, 401K, PTO, Sick days