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Amazon Programmatic Jobs in California (NOW HIRING)

Agency experience with a focus on Amazon programmatic display advertising, Amazon Demand Side Platform and Amazon search * Adept at learning new software programs and tools and incorporating AI into ...

$100K/yr

Agency experience with a focus on Amazon programmatic display advertising, Amazon Demand Side Platform and Amazon search * Adept at learning new software programs and tools and incorporating AI into ...

Agency experience with a focus on Amazon programmatic display advertising, Amazon Demand Side Platform and Amazon search * Adept at learning new software programs and tools and incorporating AI into ...

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Amazon Programmatic information

What are the key skills and qualifications needed to thrive as an Amazon Programmatic Specialist, and why are they important?

To thrive as an Amazon Programmatic Specialist, you need expertise in digital marketing, programmatic advertising strategies, campaign optimization, and a strong analytical background, often supported by a relevant degree or certifications. Familiarity with Amazon DSP, ad servers, audience targeting tools, and analytics platforms like Amazon Attribution or Google Analytics is essential. Exceptional communication, problem-solving, and project management skills set top performers apart in this role. These skills ensure effective campaign execution, insightful data analysis, and the ability to drive measurable results for clients or brands.

What are some common challenges faced by professionals working in Amazon Programmatic roles, and how can they be addressed?

Professionals in Amazon Programmatic roles often encounter challenges such as staying up-to-date with rapidly evolving ad technologies, managing complex campaign data, and optimizing performance across multiple platforms. To address these, it's important to develop strong analytical skills, maintain a proactive approach to learning about new Amazon DSP features, and collaborate closely with account managers, data analysts, and creative teams. Regular training and leveraging Amazon's support resources can help ensure you stay ahead in this dynamic field.

What is an Amazon Programmatic specialist?

An Amazon Programmatic specialist is a digital marketing professional who manages automated, data-driven advertising campaigns on Amazon’s platforms. They use Amazon DSP (Demand-Side Platform) to purchase display, video, and audio ads programmatically, targeting specific audiences and optimizing campaigns for performance. The role involves analyzing data, setting up targeting strategies, and maximizing ad spend efficiency to drive sales and brand awareness on Amazon.

What is the difference between Amazon Programmatic vs Amazon Advertising Specialist?

AspectAmazon ProgrammaticAmazon Advertising Specialist
CredentialsExperience with programmatic ad platforms, digital marketing certificationsKnowledge of Amazon ad products, certifications like Amazon Advertising Certification
Work EnvironmentDigital marketing agencies, e-commerce teams, media buying firmsIn-house marketing teams, advertising agencies, e-commerce companies
Industry UsageUsed for automated ad buying across multiple platforms including AmazonFocuses on managing Amazon ad campaigns specifically
Search & Comparison IntentUnderstanding differences in ad buying methods on AmazonLearning campaign management and optimization on Amazon

Amazon Programmatic involves automated ad buying across multiple platforms, including Amazon, using programmatic technology. Amazon Advertising Specialist focuses specifically on managing and optimizing Amazon ad campaigns. While both roles require knowledge of Amazon ad products, the Programmatic role emphasizes automation and cross-platform strategies, whereas the Specialist concentrates on Amazon-specific campaign management.

What are popular job titles related to Amazon Programmatic jobs in California? For Amazon Programmatic jobs in California, the most frequently searched job titles are:
What job categories do people searching Amazon Programmatic jobs in California look for? The top searched job categories for Amazon Programmatic jobs in California are:
What cities in California are hiring for Amazon Programmatic jobs? Cities in California with the most Amazon Programmatic job openings:
Programmatic Solutions Consultant, PSC - US

Programmatic Solutions Consultant, PSC - US

Amazon

Culver City, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 6,788 frontline employees who took The Breakroom Quiz

7th of 39 rated national retailers


Job description

Amazon Ads is looking for a Programmatic Solutions Consultant to support customers using our demand-side platform, Amazon DSP.
As a Programmatic Solutions Consultant (PSC), you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks. You will drive success by developing customer expertise in our programmatic advertising DSP. The Programmatic Solutions Consultant has experience in advertising technology and the programmatic advertising domain, and is leveraging this expertise to help our customers meet and exceed their business objectives. In this customer-facing role, you will work closely with programmatic traders at agencies/advertisers, as well as Amazon Ads internal sales, product, and support teams to address customer needs.
Key job responsibilities
* Owning the relationship with programmatic trading desk managers, engaging with multiple customer organizational levels to understand business objectives
* Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices
* Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations
* Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists)
* Defining and improving processes and tools for the Programmatic Solutions Consultant team to better serve customers
A day in the life
A typical PSC engagement with our customers could include onboarding new traders, delivering trainings on new product features, assisting a customer with a beta feature, consulting in business strategy and planning discussions, providing oversight in execution of campaign strategy, developing campaign optimization recommendations and monitoring their impact, conducting deep dives to determine root causes of issues and informing customers of the best course of action.
You will advocate for customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. PSCs operate as trusted advisors to customers every day, and ensure customers gradually develop into a proficient users of our DSP, who see Amazon DSP as their preferred means to their goals.
You will be passionate about understanding customer objectives, and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership, curiosity, and domain knowledge will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity.
About the team
Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.
Our programmatic advertising platform, the Amazon Demand Side Platform (DSP), is becoming increasingly popular with major advertisers and agencies worldwide. We believe we understand e-commerce advertising better than anybody else and want to turn it into a science of its own that all users can leverage for their programmatic advertising.
Here at Amazon Advertising, we embrace our differences. We are committed to furthering our culture of inclusion. We have 13 employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon's culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Our team puts a high value on work-life balance. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfilment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.
BASIC QUALIFICATIONS
- 4+ years of experience in programmatic advertising in a consultative role, providing hands-on customer service
- Experience in digital advertising and client facing roles
- Experience with annual brand and media planning
- Experience (technical and operational) with multiple domain areas of programmatic advertising technologies (DSP, RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution, bidding engines, second-price vs first-price auctions, pixel and tag managers, cookies, viewability, etc.)
- Experience in digital advertising and client facing roles with a focus on data analysis
- Experience owning relationships with programmatic decision makers
- Experience with annual brand planning and media planning
- Ability to effectively present to and confidently communicate with business-to-business (B2B) customers, including facilitating onboarding and training, or presenting plans to customer leadership (e.g. Head of Programmatic at an agency or advertiser)
- Bachelor's degree in marketing, communications, or equivalent work experience
- Fluency in English
PREFERRED QUALIFICATIONS
- Experience in e-commerce or online advertising
- Experience in omni-channel marketing, search engine marketing or search engine optimization
- Experience in digital analytics and/or DMP, CDP
- Vertical specialization (e.g. in entertainment, automotive, etc.) within programmatic advertising
- Proficient oral and written communication skills with ability to establish credibility with technical and non-technical business owners
- Organizational skills including prioritizing, scheduling, time management, and meeting deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 72,600.00 - 119,700.00 USD annually

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About Amazon

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Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US