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Amazon Programmatic information

What are the key skills and qualifications needed to thrive as an Amazon Programmatic Specialist, and why are they important?

To thrive as an Amazon Programmatic Specialist, you need expertise in digital marketing, programmatic advertising strategies, campaign optimization, and a strong analytical background, often supported by a relevant degree or certifications. Familiarity with Amazon DSP, ad servers, audience targeting tools, and analytics platforms like Amazon Attribution or Google Analytics is essential. Exceptional communication, problem-solving, and project management skills set top performers apart in this role. These skills ensure effective campaign execution, insightful data analysis, and the ability to drive measurable results for clients or brands.

What are some common challenges faced by professionals working in Amazon Programmatic roles, and how can they be addressed?

Professionals in Amazon Programmatic roles often encounter challenges such as staying up-to-date with rapidly evolving ad technologies, managing complex campaign data, and optimizing performance across multiple platforms. To address these, it's important to develop strong analytical skills, maintain a proactive approach to learning about new Amazon DSP features, and collaborate closely with account managers, data analysts, and creative teams. Regular training and leveraging Amazon's support resources can help ensure you stay ahead in this dynamic field.

What is an Amazon Programmatic specialist?

An Amazon Programmatic specialist is a digital marketing professional who manages automated, data-driven advertising campaigns on Amazon’s platforms. They use Amazon DSP (Demand-Side Platform) to purchase display, video, and audio ads programmatically, targeting specific audiences and optimizing campaigns for performance. The role involves analyzing data, setting up targeting strategies, and maximizing ad spend efficiency to drive sales and brand awareness on Amazon.

What is the difference between Amazon Programmatic vs Amazon Advertising Specialist?

AspectAmazon ProgrammaticAmazon Advertising Specialist
CredentialsExperience with programmatic ad platforms, digital marketing certificationsKnowledge of Amazon ad products, certifications like Amazon Advertising Certification
Work EnvironmentDigital marketing agencies, e-commerce teams, media buying firmsIn-house marketing teams, advertising agencies, e-commerce companies
Industry UsageUsed for automated ad buying across multiple platforms including AmazonFocuses on managing Amazon ad campaigns specifically
Search & Comparison IntentUnderstanding differences in ad buying methods on AmazonLearning campaign management and optimization on Amazon

Amazon Programmatic involves automated ad buying across multiple platforms, including Amazon, using programmatic technology. Amazon Advertising Specialist focuses specifically on managing and optimizing Amazon ad campaigns. While both roles require knowledge of Amazon ad products, the Programmatic role emphasizes automation and cross-platform strategies, whereas the Specialist concentrates on Amazon-specific campaign management.

What are popular job titles related to Amazon Programmatic jobs in Arizona? For Amazon Programmatic jobs in Arizona, the most frequently searched job titles are:
What job categories do people searching Amazon Programmatic jobs in Arizona look for? The top searched job categories for Amazon Programmatic jobs in Arizona are:
What cities in Arizona are hiring for Amazon Programmatic jobs? Cities in Arizona with the most Amazon Programmatic job openings:
Operations Engineer, AMZL Start Up Execution

Operations Engineer, AMZL Start Up Execution

Amazon

Phoenix, AZ • On-site

$69K - $93.30K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 6,788 frontline employees who took The Breakroom Quiz

7th of 39 rated national retailers


Job description

Application deadline: May 28, 2026
Amazon created one of the most sophisticated supply chains in the world. From the introduction of Amazon Prime, to the use of advanced technology for package delivery; Amazon consistently drives change from the front of the pack.
As an Amazon Logistics [AMZL] Operations Engineer, you will lead and manage the lifecycle of challenging cross-functional projects, developing and delivering the next generation of sortation and distribution solutions. You are a customer obsessed leader that will play an integral part in planning and implementation of the facility network infrastructure including new builds, retrofits, expansions and program initiatives. Partnering with internal customers and internal/external stakeholders to engage as a team and ensure a timely handover will be part of your critical tasks.
Key competencies of this position include insisting on the highest standards ensuring that contracted resources meet schedule, budgetary, safety and driving quality targets; analyzing and deep diving systems performance, inventing and simplifying solutions that allow for improved processes and results; and providing technical expertise to internal customers and stakeholders.
Key job responsibilities
• Work with internal and external teams to successfully manage the lifecycle of the challenging projects, and act as owner in delivering on projects objectives and targets. Projects may span organizations or geographies in support of business objectives.
• Actively participate in firm engineering reviews, and make tangible impact on the proposed solutions on an individual system or its components, on the overall systems architecture, and on facility processes .
• Partner with internal teams, stakeholders and external vendors to set project priorities, establish milestones, and drive schedules to meet deadlines. Proactively assess stakeholders' dependencies and milestones, problem-solve and drive solutions to mitigate the impact from the issues.
• Lead and coordinate all execution efforts in delivering systems and automated equipment designs per established standards and guidelines. Perform equipment/systems installation, throughput and safety qualifications. Simplify, optimize, remove bottlenecks and provide feedback while resolving difficult system problems or technical deficiencies.
• Lead effective meetings by setting the objectives, putting the right people in the room and driving detailed business and technical discussions/alignment. Document meetings discussions, decisions and future steps ensuring alignment on expectations with internal partner teams and outside vendors.
• Promptly and accurately communicate project status, risk analysis and risk mitigation plans. Effectively answer project questions in detail, and regularly produce clear and concise summaries for the projects to leadership/management team.
• Competently articulate system and/or equipment designs, including layouts, technical specifications and functional capabilities, to internal customers and partner teams.
• Efficiently manage change order controls, purchase orders, and invoice validation/approvals.
• Excel at building strong working relationships with internal and external stakeholders across multiple projects
• Identify and lead process improvement initiatives that improve the Engineering and cross-teams' efficiencies, optimizing the teams' value and delivery. Through collaboration, generate high-quality, cost-effective solutions in compressed periods of time.
• Travel up to 80% domestically although travel intensity can be variable and consist of up to three weeks in a row, including weekends.
A day in the life
You are managing quality of implementation through multiple projects that can vary in scope, complexity and duration.
Daily tasks may comprise of site coordination with operations teams and contractors on project execution activities or changes; deep diving project progress, schedule and resources, while identifying barriers, creating solutions and driving resolutions. You may be facilitating the planning and/or implementation meetings with projects' stakeholders, ensuring alignment in objectives, expectations, and the next steps; you would capture and publish detailed notes after each meeting to drive ownership and follow-through on the actions and decisions.
Reviewing/approving audit mechanisms and documentation is one of the essential tasks, and you may be tracking the programmatic week on week installation opportunities with the internal automation teams. You may be brainstorming and developing workaround solutions while mitigating the project delays or design issues. As a part of the acceptance testing you may be performing systems installation quality, safety, throughput and performance qualifications, frequently communicating the progress to internal and external stakeholders.
In addition, you may be supporting/training other engineering team members, utilizing the knowledge of Amazon's safety, mechanical, electrical and controls installation standard and guidelines.
About the team
At Amazon, we are all Owners and leverage unique opportunities presented to us by owning everything
from firm engineering to project execution and final hand-off to our customers. We are a diverse,
upbeat, creative team of engineers and managers working on a daily basis to ensure that our internal
customers have capabilities to deliver on the Customer Promise.
We not only build, but we are also consistently improving our capabilities at Amazon. Continuous
improvement is the ongoing enhancement of our systems designs, through incremental and
breakthrough developments. We are continually raising the quality bar, and are never satisfied.
We seek to improve through captured lessons learned, that are incorporated back into our mechanisms
as a way to perpetually improve upon the next design and processes iterations.
We continually learn, grow and develop throughout the organization and our Subject Matter Expertise is
leveraged globally.
We are the Team! We collaborate, support, help and leverage each other in delivering on the business
objectives.
BASIC QUALIFICATIONS
- Bachelor's degree or above in Industrial Engineering, Mechanical Engineering, or other STEM field
- Experience managing cross-functional projects and initiatives
- Experience with AutoCAD and/or Building Information Modeling (BIM), as well as scheduling software (Primavera, MS Project, or similar)
- 1+ years of engineering experience
PREFERRED QUALIFICATIONS
- Knowledge of MS Excel, AutoCAD, MS Project, and software for technical document writing such as Visio, Word, or PowerPoint
- 3+ years of vendor management experience
- Knowledge of Six Sigma, Lean manufacturing efforts, transportation and logistics, or fulfillment and distribution centers
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, AZ, Phoenix - 60,700.00 - 85,000.00 USD annually
USA, CO, Denver - 60,700.00 - 85,000.00 USD annually

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About Amazon

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Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US