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Amazon Programmatic Jobs in Arizona (NOW HIRING)

Amazon Programmatic information

What are some common challenges faced by professionals working in Amazon Programmatic roles, and how can they be addressed?

Professionals in Amazon Programmatic roles often encounter challenges such as staying up-to-date with rapidly evolving ad technologies, managing complex campaign data, and optimizing performance across multiple platforms. To address these, it's important to develop strong analytical skills, maintain a proactive approach to learning about new Amazon DSP features, and collaborate closely with account managers, data analysts, and creative teams. Regular training and leveraging Amazon's support resources can help ensure you stay ahead in this dynamic field.

What is the difference between Amazon Programmatic vs Amazon Advertising Specialist?

AspectAmazon ProgrammaticAmazon Advertising Specialist
CredentialsExperience with programmatic ad platforms, digital marketing certificationsKnowledge of Amazon ad products, certifications like Amazon Advertising Certification
Work EnvironmentDigital marketing agencies, e-commerce teams, media buying firmsIn-house marketing teams, advertising agencies, e-commerce companies
Industry UsageUsed for automated ad buying across multiple platforms including AmazonFocuses on managing Amazon ad campaigns specifically
Search & Comparison IntentUnderstanding differences in ad buying methods on AmazonLearning campaign management and optimization on Amazon

Amazon Programmatic involves automated ad buying across multiple platforms, including Amazon, using programmatic technology. Amazon Advertising Specialist focuses specifically on managing and optimizing Amazon ad campaigns. While both roles require knowledge of Amazon ad products, the Programmatic role emphasizes automation and cross-platform strategies, whereas the Specialist concentrates on Amazon-specific campaign management.

What are the key skills and qualifications needed to thrive as an Amazon Programmatic Specialist, and why are they important?

To thrive as an Amazon Programmatic Specialist, you need expertise in digital marketing, programmatic advertising strategies, campaign optimization, and a strong analytical background, often supported by a relevant degree or certifications. Familiarity with Amazon DSP, ad servers, audience targeting tools, and analytics platforms like Amazon Attribution or Google Analytics is essential. Exceptional communication, problem-solving, and project management skills set top performers apart in this role. These skills ensure effective campaign execution, insightful data analysis, and the ability to drive measurable results for clients or brands.

What is an Amazon Programmatic specialist?

An Amazon Programmatic specialist is a digital marketing professional who manages automated, data-driven advertising campaigns on Amazon’s platforms. They use Amazon DSP (Demand-Side Platform) to purchase display, video, and audio ads programmatically, targeting specific audiences and optimizing campaigns for performance. The role involves analyzing data, setting up targeting strategies, and maximizing ad spend efficiency to drive sales and brand awareness on Amazon.
What are popular job titles related to Amazon Programmatic jobs in Arizona? For Amazon Programmatic jobs in Arizona, the most frequently searched job titles are:
What job categories do people searching Amazon Programmatic jobs in Arizona look for? The top searched job categories for Amazon Programmatic jobs in Arizona are:
What cities in Arizona are hiring for Amazon Programmatic jobs? Cities in Arizona with the most Amazon Programmatic job openings:
Programmatic Trader

Programmatic Trader

MassMedia Marketing, Advertising, PR

Phoenix, AZ • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago


Job description

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.

We're looking for a Programmatic Trader to join our media team and own the execution, optimization, and performance of programmatic campaigns across our client portfolio. This role is for someone who lives inside DSP interfaces, thinks in CPMs and win rates, and knows how to move levers to drive real results. You'll work across CTV/OTT, display, video, audio, and DOOH, with a focus on data-driven outcomes and accountable media buying.

Key Responsibilities:

Programmatic Trading & Campaign Execution

  • Own end-to-end setup, trafficking, and execution of programmatic campaigns across DSPs including Amazon DSP, Basis, and/or comparable platforms.
  • Configure and manage campaign parameters: bidding strategy, pacing, frequency caps, geo-targeting, audience segments, supply lists, and brand safety settings.
  • Curate and evaluate private marketplace (PMP) deals and preferred deal inventory; negotiate directly with SSPs and publishers to access premium supply.
  • Build and manage first- and third-party audience segments, lookalike models, and retargeting pools within DSP platforms.
  • Execute media buys across CTV/OTT, programmatic display, online video, digital audio, and DOOH channels.

Tracking & Tag Management

  • Implement and QA campaign tracking tags, pixels, and click trackers across DSP and ad server environments to ensure accurate measurement from launch.
  • Work within Google Tag Manager to deploy and troubleshoot audience pixels, conversion tags, and platform-native tracking in support of campaign measurement goals.
  • Coordinate with the Marketing Technology team on pixel strategy and tracking architecture for new campaigns or site updates.
  • Conduct tag audits and flag discrepancies between platform-reported and analytics-reported data; troubleshoot using GTM Preview mode and browser developer tools.
  • Support implementation of DSP-native measurement solutions including platform pixels and conversion tracking configuration.

Optimization & Performance Management

  • Monitor campaign performance daily and apply tactical optimizations to hit client KPIs.
  • Analyze delivery and performance data to identify trends, anomalies, and opportunity areas across campaigns.
  • Conduct A/B testing across audiences, creatives, and supply sources to surface learnings that improve performance over time.
  • Track and report against key metrics including ROAS, CPA, VCR, viewability, reach, frequency, and attribution-based outcomes.
  • Apply an understanding of digital attribution models to contextualize results and advise on measurement approach.

Reporting & Insights

  • Develop and maintain campaign dashboards and in-flight reports for platform-native reporting and media analytics dashboards.
  • Compile clear, insightful post-campaign reports that translate programmatic data into plain-language performance narratives for clients.
  • Collaborate with ad operations on pixel-based and platform-native measurement setup to ensure clean, reliable data feeding into campaign reporting.

Client & Team Collaboration

  • Partner with cross-functional teams to ensure programmatic activity is aligned with broader campaign objectives and audience strategy.
  • Participate in client meetings and presentations, confidently communicating programmatic strategy, performance results, and optimization rationale.
  • Maintain strong relationships with DSP account teams, SSP partners, and data providers to stay ahead of platform capabilities and inventory opportunities.
  • Stay current on programmatic industry trends, including signal loss and cookieless measurement strategies, CTV fragmentation, and emerging inventory types.

Requirements

  • 3–5 years of agency or trading desk experience with hands-on programmatic buying and optimization.

  • Advanced proficiency in one or more major DSPs.

  • Working knowledge of tag management and tracking implementation, including Google Tag Manager and DSP-native pixel solutions.

  • Experience across multiple programmatic channels: CTV/OTT, display, video, audio, and/or DOOH.

  • Solid understanding of programmatic supply chain mechanics: RTB, PMPs, preferred deals, open auction, SSPs, and ad exchanges.

  • Hands-on experience building and managing audience segments using first-party data, third-party data providers, and lookalike modeling.

  • Strong analytical skills with the ability to interpret platform data and translate insights into action.

  • Familiarity with ad verification, viewability measurement, and brand safety tools (IAS, DV, MOAT).

  • Experience working across multiple U.S. DMAs with market-by-market budget allocation and strategy.

  • Excellent organizational and communication skills; comfortable managing multiple campaigns and deadlines simultaneously.

  • Bachelor's degree in marketing, advertising, communications, or a related field.

Benefits

At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members' lives better.

  • Competitive salaries and opportunity for advancement; we always strive to promote from within!

  • Annual team bonus incentives based on achieving individual and company goals

  • Hybrid work model with flexible in-office/remote schedule

  • Medical, dental and vision plans for you and your family and financial protection

  • 401(k) plan with 3% company matching program

  • Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!

  • Paid maternity leave

  • Professional development, industry training opportunities, and career advancement from within

  • Mileage reimbursement for work-related travel

Interested and qualified candidates should apply by submitting a cover letter, resume & salary requirements. Please no phone calls.