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Alcohol Sales Representative Jobs in Santa Rosa, CA

Through relationship-driven sales, and guest education, you'll help grow retail wine sales, drive ... Help monitor product security, storage organization, and compliance with responsible alcohol ...

Through relationship-driven sales, and guest education, you'll help grow retail wine sales, drive ... Help monitor product security, storage organization, and compliance with responsible alcohol ...

Guest Service Representative

Santa Rosa, CA · On-site

$18.50 - $18.75/hr

... sales such as alcohol, tobacco, and lottery. • Prepare fresh food while meeting and maintaining ... Representatives Skills • Follows written and verbal direction/instructions and seeks ...

Every wine meets a set of strict criteria, including organic farming practices, lower alcohol levels, no sugar, and delicious taste. But, we do far more than just sell wine. Our mission is to create ...

Every wine meets a set of strict criteria, including organic farming practices, lower alcohol levels, no sugar, and delicious taste. But, we do far more than just sell wine. Our mission is to create ...

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Alcohol Sales Representative information

See Santa Rosa, CA salary details

$25.1K

$83.8K

$154.7K

How much do alcohol sales representative jobs pay per year?

As of Aug 29, 2026, the average yearly pay for alcohol sales representative in Santa Rosa, CA is $83,838.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,500.00 and $101,700.00 per year, depending on experience, location, and employer.

What does an alcohol sales representative do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages, such as beer, wine, and spirits, to retailers, bars, restaurants, and other establishments. They build relationships with clients, negotiate contracts, and ensure that their company's products are well represented and stocked. Their role often involves meeting sales targets, educating customers about products, and staying informed about industry trends and regulations. Effective communication and strong knowledge of the products are essential for success in this role.

How does an alcohol sales representative effectively build and maintain relationships with clients in a competitive market?

Alcohol Sales Representatives often face the challenge of standing out in a crowded market. Success in this role depends on building strong relationships through regular in-person visits, understanding each client’s unique preferences, and providing tailored product recommendations. Representatives also need to stay informed about industry trends and promotions to offer added value, and they typically work closely with marketing and distribution teams to coordinate special events or product launches. Demonstrating reliability and proactive communication helps foster trust and long-term partnerships with clients such as bars, restaurants, and retailers.

What are the key skills and qualifications needed to thrive as an alcohol sales representative, and why are they important?

To thrive as an Alcohol Sales Representative, you need strong sales acumen, knowledge of alcoholic beverages, and typically a high school diploma or higher. Familiarity with CRM systems, point-of-sale software, and industry-specific certifications like TIPS or ServSafe Alcohol is often required. Excellent interpersonal skills, negotiation abilities, and relationship building set top performers apart. These skills are crucial for meeting sales targets, ensuring compliance, and fostering long-term partnerships with clients and distributors.

What is the difference between Alcohol Sales Representative vs Beverage Sales Representative?

AspectAlcohol Sales RepresentativeBeverage Sales Representative
CredentialsSales experience, knowledge of alcohol lawsSales experience, knowledge of beverage industry
Work EnvironmentDistributors, retail stores, barsDistributors, retail outlets, restaurants
Industry UsagePrimarily alcohol and spirits industryBroader beverage industry including non-alcoholic drinks
Search & Comparison IntentYesLess common

In summary, an Alcohol Sales Representative focuses specifically on selling alcoholic beverages, requiring knowledge of alcohol laws and industry regulations. A Beverage Sales Representative has a broader scope, including both alcoholic and non-alcoholic drinks. While both roles involve sales in the beverage industry, the Alcohol Sales Representative specializes in alcohol products, making the comparison relevant for those seeking roles in this niche.

Can you make a lot of money in alcohol sales representative?

Alcohol sales representatives can earn a significant income through base salary, commissions, and bonuses based on sales performance. Earnings vary depending on experience, territory, and the company's compensation structure, with successful reps often earning higher incomes through strong sales skills and client relationships.

Is being an alcohol sales representative a good job?

An alcohol sales representative promotes and sells alcoholic beverages to retailers and establishments, often requiring strong communication and sales skills. The job can offer commission-based earnings, flexible schedules, and opportunities for career advancement, but may involve irregular hours and compliance with alcohol regulations.

What cities near Santa Rosa, CA are hiring for Alcohol Sales Representative jobs?

Cities near Santa Rosa, CA with the most Alcohol Sales Representative job openings:

Infographic showing various Alcohol Sales Representative job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 76% Full Time, 23% Part Time, and 1% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution, with an average salary of $83,838 per year, or $40.3 per hour.

Wines Sales Representative

Little Saint

Healdsburg, CA

$26 - $30/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago


Job description

WINE SHOP SUPERVISOR
Compensation Range - $26.00-$30.00 per hour + commission
Job Description

ABOUT LITTLE SAINT

Located in the heart of historic downtown Healdsburg, Little Saint is a vibrant meeting place where guests are invited to connect over food, music, art and conversation. Our mission is to create an environment that is good for the soul, the earth and the community. Inside our 10,000-square-foot space, Little Saint offers up a full-service farm-forward restaurant, cafe and wine shop with a focus on plant-based cuisine. The building is home to exciting live music and thought-provoking conversations, as well as a series of film screenings and performances to benefit local artists and our farming community.

WHAT’S ON YOUR PLATE

The Wine Shop Supervisor supports the day-to-day operation of the wine shop and lounge within a multi-concept hospitality environment. This role leads daily wine shop operations, delivers warm and knowledgeable guest service, supports the wine shop team through training, and shift oversight, and works closely with restaurant leadership to ensure a seamless guest experience across service areas. 

Through relationship-driven sales, and guest education, you'll help grow retail wine sales, drive Cellar Club membership enrollment, maintain an inviting and well-stocked shopping environment, and create meaningful connections between guests, producers, and the Little Saint wine program. 


WHAT YOU’LL DO

  • Lead the daily operation of the wine shop, including opening and closing procedures, service flow, stocking, cleanliness, and presentation standards.
  • Provide day-to-day coaching, training, and shift oversight for wine shop team members while helping maintain service consistency and a strong guest experience.
  • Partner closely with the restaurant team to ensure smooth coordination between the wine shop, dining service, bar, coffee program, and events.
  • Welcome and engage guests with warmth and professionalism while offering thoughtful wine recommendations based on taste, occasion, and budget.
  • Support by-the-glass wine service and assist guests with pairings for menu items, small plates, or event offerings.
  • Guide guests through bottle selections for retail purchase while educating them on featured wines, producers, and the company’s values and hospitality standards.
  • Support restaurant wine operations related to all service when needed. (e.g., by-the-glass wine service, assisting with pairings for menu items, small plates, or event offerings). 
  • Maintain an organized, visually appealing, and fully stocked wine shop through merchandising, restocking, rotation, and display upkeep.
  • Assist with inventory counts, receiving, stock rotation, product replenishment, and ordering support as assigned.
  • Oversee efficient usage of POS systems, inventory systems, cellar organization, wine lists, and other materials related to the wine program.
  • Help monitor product security, storage organization, and compliance with responsible alcohol service requirements.
  • Support tastings, classes, private events, and other group experiences connected to the wine shop and restaurant.
  • Resolve guest concerns professionally and model a high standard of hospitality and teamwork.
  • Assist with shift readiness, daily accountability, and maintaining service, safety, and cleanliness standards.
  • Complete other duties and special projects as assigned.

WHO YOU ARE

  • 2+ years of experience in wine, beverage, hospitality, retail, or a related guest-facing environment; prior restaurant or wine retail experience strongly preferred.
  • Strong knowledge of wine styles, regions, and service fundamentals; certification is a plus but not required.
  • Passion for hospitality and confidence engaging guests in a way that is friendly, polished, and approachable.
  • Able to balance retail service, floor presence, and operational follow-through in a fast-paced environment.
  • Organized, dependable, and comfortable managing multiple priorities at once.
  • Familiar with POS systems, inventory tools, and basic sales reporting.
  • Committed to teamwork, accountability, and maintaining a respectful, positive workplace culture.
  • Flexible and available to work evenings, weekends, holidays, and occasional extended hours for events or peak business periods.
  • Must meet minimum age requirements for alcohol service and comply with all applicable alcohol service laws, training, and certification requirements.

PHYSICAL REQUIREMENTS

  • Ability to stand and walk for extended periods, including full shifts on the floor.
  • Ability to bend, reach, twist, stoop, and lift repeatedly throughout the shift.
  • Ability to lift, carry, and move cases, boxes, or supplies up to 50 pounds, with or without reasonable accommodation.
  • Manual dexterity for POS operation, stocking, opening bottles, handling glassware, and other repetitive tasks.
  • Ability to move safely through tight or shared service spaces, including stockroom.

COMPENSATION

  • Competitive Wage + Commission 
  • Medical, Dental, Vision Plans (Full-Time Positions Only)
  • Paid Time Off 
  • 401(k) 
  • Employee Dining Discounts
  • Employee Assistance Program

LITTLE SAINT'S CORE VALUES AND HOW WE EMBODY THEM:

  • One Little Saint - Our Success is a Team Success. Encourage cooperation and trust among team members, working towards common goals.  We are One Little Saint.
  • Respect & Kindness - Drive Positive Change with Respect, Kindness and a Positive Attitude: Take initiative to resolve issues with a solution-based mindset while fostering respectful communication and kindness within the Little Saint Team and our Community.
  • Value Everyone and Diverse Viewpoints - Lead with Confidence while Embracing Diverse Viewpoints: Anticipate challenges, develop plans and collaborate with your Team through trust and transparency.  Value everyone and show empathy to all.
  • Trust & Transparency - Lead by Example at All Levels: Exemplify the values of the Little Saint Team, earning trust and respect from your colleagues, our guests and the community.
  • Professional - Stay Motivated with Enthusiasm: Little Saint encourages and supports education and personal and professional development.  Take ownership of your development by approaching everyday and all tasks with dedication and excitement.
  • Genuine & Authentic - Be Present and Effectively Communicate: Speak up, listen to others and provide supportive feedback with professionalism and authenticity.  Be genuine to yourself and your team.
  • Supportive - Embrace Change and Show Up for Your Team: Respond positively to change, remaining supportive of your Team's efforts and needs.

Each of the items listed is considered to be an essential function of the role. However, this list should not be construed as an exhaustive list of all the responsibilities of the position. Little Saint reserves the right to alter the duties of this role.

Little Saint is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation in accordance with applicable federal, state and local laws.

Little Saint is committed to hiring a diverse workforce, sustaining an inclusive culture, fostering an environment of continual improvement, and opportunities for growth and career development. 

More detail about Little Saint, please visit https://culinaryagents.com/entities/325656-Little-Saint