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Alcohol Brand Representative Jobs (NOW HIRING)

Pronghorn

Brand Ambassador

Savannah, GA · On-site

... representing the brand. * Demonstrate energy, professionalism, confidence, hospitality, accountability, and teamwork. * Never consume alcohol while working or report to an activation impaired.

Pronghorn

Brand Ambassador

Detroit, MI · On-site

... representing the brand. * Demonstrate energy, professionalism, confidence, hospitality, accountability, and teamwork. * Never consume alcohol while working or report to an activation impaired.

Sandpiper Productions

Brand Ambassador

San Diego, CA · On-site

$30/hr

... alcoholic beverages, and skilled in promotions, marketing, or sales? We're on the lookout for ... Our team members represent our brands as on-premise Brand Ambassadors and off-premise Sales ...

Sandpiper Productions

Brand Ambassador

Alexandria, KY · On-site

$30/hr

... alcoholic beverages, and skilled in promotions, marketing, or sales? We're on the lookout for ... Our team members represent our brands as on-premise Brand Ambassadors and off-premise Sales ...

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Alcohol Brand Representative information

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How much do alcohol brand representative jobs pay per hour?

As of Sep 11, 2026, the average hourly pay for alcohol brand representative in the United States is $18.94, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $22.12 per hour, depending on experience, location, and employer.

What is an alcohol brand representative?

Alcohol Brand Representatives are professionals who promote and represent alcoholic beverage brands to retailers, bars, restaurants, and consumers. They are responsible for increasing brand awareness, educating staff and customers about products, coordinating events and tastings, and building strong relationships with clients. Their role often involves traveling to various accounts, providing samples, and ensuring that the brand is well-positioned in the market.

What are the key skills and qualifications needed to thrive as an alcohol brand representative?

To thrive as an Alcohol Brand Representative, you need strong sales acumen, in-depth product knowledge, and often a background in marketing or hospitality. Familiarity with CRM software, point-of-sale systems, and industry certifications such as TIPS (Training for Intervention ProcedureS) are commonly required. Excellent interpersonal skills, persuasive communication, and relationship-building abilities help set top representatives apart. These competencies drive brand visibility, foster effective partnerships, and ensure compliance in a regulated industry.

What are some common challenges faced by alcohol brand representatives when promoting products to new accounts?

Alcohol Brand Representatives often encounter challenges such as strict regulatory requirements, competition from established brands, and varying preferences across different markets. Building relationships with new accounts requires persistence, excellent communication skills, and a strong understanding of both the product and the target audience. Representatives must also adapt their approach based on the venue type (e.g., bars, restaurants, retail stores) and ensure compliance with local and state alcohol laws while maximizing brand visibility.

What is the difference between Alcohol Brand Representative vs Alcohol Sales Representative?

AspectAlcohol Brand RepresentativeAlcohol Sales Representative
CredentialsTypically requires knowledge of the brand, marketing skills, and sometimes a relevant degree or certificationOften requires sales experience, knowledge of alcohol products, and sometimes a sales certification
Work EnvironmentEvent marketing, brand promotions, tastings, and on-premise promotionsClient meetings, sales calls, and distribution channels
Employer & Industry UsageBrand-focused companies, marketing agencies, alcohol producersDistributors, retail outlets, alcohol producers

While both roles involve promoting alcohol products, the Alcohol Brand Representative primarily focuses on brand promotion, marketing events, and consumer engagement. In contrast, the Alcohol Sales Representative concentrates on selling products to clients, managing accounts, and increasing sales volume. Understanding these differences helps job seekers identify the right career path in the alcohol industry.

What cities are hiring for Alcohol Brand Representative jobs?

Cities with the most Alcohol Brand Representative job openings:

What states have the most Alcohol Brand Representative jobs?

States with the most job openings for Alcohol Brand Representative jobs include:

What are popular job titles related to Alcohol Brand Representative jobs?

For Alcohol Brand Representative jobs, the most frequently searched job titles are:

Alcohol Brand Representative jobs near you

Brand Ambassador

Savannah, GA • On-site

Pronghorn
See more jobs at Pronghornexternal

Part-time

Posted 23 days ago

Job description

About Pronghorn
Overview
At Pronghorn, we are building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond.
Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves - and win.
Pronghorn Partner Collaboration
At Pronghorn, we leverage powerful partnerships to build pathways. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.
Whether you're supporting internal growth or contributing to a partner initiative, you'll gain real-world exposure, strategic access, and unmatched insight into an industry that's being reshaped in real time. Every role has the potential to intersect with our partner network - driving visibility, impact, and results that go far beyond the job description.
About the role
Our partner is a Caribbean-inspired spirits brand built around culture, connection, and the belief that wherever you are, Island Time is only a sip away. We are seeking energetic, professional, and sales-driven Brand Ambassadors to represent the brand at retail tastings, special events, on-premise activations, and other consumer-facing experiences.
The Brand Ambassador is the face of the brand in the field. This role goes beyond pouring samples. Ambassadors educate consumers, communicate the brand's story, create a premium brand experience, support retail and distributor partners, and help convert consumer engagement into bottle sales.
Engage. Educate. Convert. Leave the account stronger than we found it.
What you'll do
Consumer Engagement & Sales
  • Conduct scheduled tastings, promotional events, and consumer-facing activations.
  • Proactively engage consumers rather than waiting for them to approach the tasting area.
  • Introduce consumers to the brand's portfolio and make recommendations based on taste preferences.
  • Clearly communicate key brand attributes, including Caribbean-inspired heritage, 100% corn-based vodka, coconut husk filtration, six-times distillation, gluten-free and vegan attributes, and the 'It's Island Time' brand positioning.
  • Convert consumer engagement into measurable bottle sales and encourage consumers to explore multiple SKUs when appropriate.
  • Maintain awareness of promotional pricing, displays, and product availability within the account.

Account Support
  • Build positive relationships with store managers, retail associates, bartenders, account personnel, and distributor partners.
  • Confirm products are properly displayed and accessible before beginning an activation.
  • Alert management to low inventory, out-of-stocks, pricing issues, missing SKUs, or other execution opportunities.
  • Support displays, secondary placements, cold-box placements, and approved merchandising initiatives when applicable.
  • Represent the brand professionally with consumers, retailers, distributors, and account partners.

Event Execution & Reporting
  • Arrive on time and fully prepared for every scheduled activation.
  • Maintain a clean, attractive, and organized tasting or activation area.
  • Properly display approved branding and promotional materials.
  • Protect and properly manage company products, equipment, samples, and promotional materials.
  • Complete required event recaps immediately following each activation.
  • Accurately report bottles sold, products sampled, consumer interactions, inventory observations, account feedback, photos, competitive activity, and any operational or account issues.
  • Use company-approved platforms and technology for scheduling, reporting, communication, and performance tracking.

Brand Standards & Responsible Service
  • Maintain a professional appearance and positive communication while representing the brand.
  • Demonstrate energy, professionalism, confidence, hospitality, accountability, and teamwork.
  • Never consume alcohol while working or report to an activation impaired.
  • Treat consumers, account personnel, teammates, and competitors respectfully.
  • Follow all applicable federal, state, local, retailer, and company requirements governing alcohol sampling and promotion.
  • Verify legal drinking age when required, follow approved sample sizes, and never knowingly serve alcohol to a minor or individual who appears intoxicated.

Qualifications
  • Strong interpersonal and communication skills with a confident, outgoing personality.
  • Previous brand ambassador, hospitality, retail, beverage, sales, promotional, or event experience preferred.
  • Ability to initiate conversations, educate consumers, and comfortably ask for the sale.
  • Strong organizational and time-management skills with the ability to work independently while following established company standards.
  • Team-first attitude and willingness to support broader market objectives.
  • Reliable transportation and reliable smartphone access for scheduling, communication, photography, dashboards, and reporting.
  • Availability for evenings and weekends, when most activations occur.
  • Ability to stand for approximately 3-4 hours, transport promotional materials and product, lift and carry approximately 25-40 pounds, and set up or break down tasting equipment.
  • Previous beverage-alcohol experience is preferred but not required for candidates with strong sales ability and professionalism.

Scheduling
This is a part-time, activation-based position. Scheduling is based on market needs, account priorities, employee availability, and individual performance. Consistent weekend availability is strongly preferred.
Why Choose Us
At Pronghorn, we don't offer jobs - we offer impact. Every seat here is a chance to build, influence, and disrupt industries that weren't designed with everyone in mind. We are culture shapers, talent developers, and brand builders who believe in doing meaningful work that leaves a legacy.
When you join the Pronghorn network, you're stepping into a community of leaders, creators, and innovators driving real change across the spirits industry. Here, your voice matters. Your ideas move. And your work shows up in real ways - in culture, in communities, and on shelves nationwide.
We move fast. We lead boldly. And we invest in our people every step of the way.
Pay
Starting at $27.50 per hour, based on experience, performance, market, and assignment type.
Work Authorization
Due to the nature of these positions, we are unable to provide sponsorship for U.S. work authorization now or in the future.
Equal Opportunity Employer Statement
Pronghorn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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