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Agency Strategy Jobs in Minnesota (NOW HIRING)

Strategy Analyst Intern Join a team that's passionate about building inspiring spaces and pushing ... No agency emails, calls, or solicitations are accepted without a valid agreement. * Must be ...

Partner with media agencies to shape strategy, guide plan development, and ensure high-quality execution. * Oversee strategic frameworks, recommendations, and planning principles that guide ...

New

Partner with media agencies to shape strategy, guide plan development, and ensure high-quality execution. * Oversee strategic frameworks, recommendations, and planning principles that guide ...

Head of Social

Minneapolis, MN · On-site

$170 - $190/hr

As head of social strategy, you will serve as both a senior client advisor and agency leader--driving strategic excellence, capability development, business growth, and talent leadership. You will ...

As head of social strategy, you will serve as both a senior client advisor and agency leader-driving strategic excellence, capability development, business growth, and talent leadership. You will ...

As head of social strategy, you will serve as both a senior client advisor and agency leader-driving strategic excellence, capability development, business growth, and talent leadership. You will ...

Showing results 21-40

Agency Strategy information

What is agency strategy?

Agency strategy refers to the planning and direction-setting activities performed by an advertising, marketing, or creative agency to help clients achieve their business goals. It involves analyzing market trends, understanding target audiences, and developing comprehensive plans that guide creative campaigns and communications. Professionals in agency strategy work closely with clients and internal teams to align objectives, measure performance, and adapt tactics for optimal results. Their role is crucial in ensuring that all agency efforts are cohesive and effective in delivering value.

What are the key skills and qualifications needed to thrive in agency strategy?

To excel in Agency Strategy, you need a solid background in marketing, business analysis, and strategic planning, often supported by a relevant degree or experience in advertising or communications. Familiarity with market research tools, analytics platforms, and presentation software like Google Analytics, Tableau, and PowerPoint is typically expected. Exceptional communication, problem-solving, and relationship-building abilities help strategists stand out by fostering collaboration and client trust. These skills are crucial for developing effective campaigns, driving business growth, and ensuring alignment between client goals and agency execution.

How does an agency strategy professional typically collaborate with creative and account teams to deliver successful client campaigns?

Agency Strategy professionals play a central role in connecting creative and account teams by translating client objectives into actionable insights and clear strategic direction. They often facilitate brainstorming sessions, guide campaign messaging, and ensure that creative concepts align with the overall brand strategy. Regular collaboration and feedback loops are common, as strategists help account teams understand market trends and consumer behavior, while also ensuring that creative outputs effectively address client goals. This cross-functional teamwork is key to delivering cohesive and impactful campaigns.

What is the difference between Agency Strategy vs Digital Marketing Specialist?

AspectAgency StrategyDigital Marketing Specialist
CredentialsTypically requires a degree in marketing, business, or related fields; certifications like Google Ads or HubSpot are commonOften requires similar degrees and certifications; focus on specific digital tools and platforms
Work EnvironmentStrategic planning within agencies, collaborating with clients and teamsExecuting digital campaigns, analyzing data, and optimizing online marketing efforts
Employer & Industry UsageUsed in marketing agencies, consulting firms, and corporate marketing teamsCommon in companies with in-house marketing teams and digital agencies

Agency Strategy focuses on developing overall marketing plans and client strategies within agencies, while Digital Marketing Specialists execute and optimize digital campaigns. Both roles require marketing knowledge and certifications but differ in scope and daily tasks.

What cities in Minnesota are hiring for Agency Strategy jobs?

Cities in Minnesota with the most Agency Strategy job openings:

Agency Development Sales Coach

Farmers Inc

Rochester, MN • On-site

Other

Medical, Dental, Vision, Life, PTO

Posted 17 days ago


Farmers Insurance rating

7.6

Company rating: 7.6 out of 10

Based on 338 frontline employees who took The Breakroom Quiz

212th of 311 rated insurance


Job description

Agency Ownership Development Coach - Rochester, MN

We are Farmers – where ambition meets opportunity. At Farmers, we're not just known for unforgettable jingle – we're a team with a passion for purpose and making a real difference in people's lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn't just a goal – it's a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you'll find more than a job – you'll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate.

Workplace: Hybrid ( #LI-Hybrid ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

This position is responsible for supporting the recruitment, coaching, development, and performance of Agency Ownership Development Strategists within an assigned location. The role provides strategic support and oversight across business development opportunities, including lead procurement, referral relationship management, pipeline development, centers of influence development, and market execution. It is accountable for supporting new business growth and retention across personal, specialty, life, and commercial insurance lines. The position partners with Distribution leadership to help strengthen product knowledge and enhance overall effectiveness of Agency Ownership Development Strategists. The role also serves as the local leader for the Employee-to-Agent (ETA) program.

Essential Job Functions
  • Coaches and supports development of a team of Agency Ownership Development Strategists, reinforcing expectations, the importance of accountability, and performance standards.
  • Supports leadership, sales, and business development capabilities to help Agency Ownership Development Strategists prepare for future agency ownership and entrepreneurial success.
  • Conducts regular coaching sessions, performance assessments, and development planning feedback aligned to individual growth paths and program milestones.
  • Promotes the Farmers® value proposition and supports performance across multiple insurance lines of business, including personal, specialty, life, and commercial.
  • Collaborates with Distribution, Product, and Marketing partners to align strategies and improve market execution.
  • Coaches Agency Ownership Development Strategists on customer engagement strategies, sales development, and business planning skills that support long-term agency growth.
  • Reinforces professional development expectations, including additional licensing, ongoing training, and mastery of product, underwriting, and market knowledge.
  • Guides Agency Ownership Development Strategists in their strategic business development, leadership behavior, and operational discipline activities.
  • Leverages AI‑enabled systems and other available resources to help Agency Owner Development Strategists enhance sales effectiveness.
  • Identifies and evaluates third‑party lead providers. Analyzes lead return on investment and conversion performance to help optimize available marketing and acquisition strategies.
  • Develops and maintains strategic referral partnerships to support sustainable pipeline growth.
  • Oversees daily and weekly sales activity by using technology platforms, processing systems, and reporting resources.
  • Uses performance data, pipeline metrics, and reporting to monitor results, identify trends, and drive continuous improvement.
  • Participates in recruiting, interviewing, and onboarding of Agency Ownership Development Strategists.
  • Performs other duties as assigned.
Physical Actions

Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.

Physical Environment

This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.

Education Requirements

High School Diploma or equivalent required. Bachelors degree preferred. Property and Casualty and Life and Health licenses required. Upon Hire *^.

Experience Requirements

Minimum of five years sales, marketing or insurance experience including knowledge of Personal Lines, Specialty, Life and Commercial lines product knowledge. Knowledge of Farmers systems, tools and current sales management technology.

Special Skill Requirement

Additional Qualification Proven written and oral communications. Strong sales ability; including building rapport, qualifying questions, time management, objection handling and closing.

Benefits

Salary $70,000 plus bonus/incentives. Medical Dental Vision Health Savings and Flexible Spending Accounts Life Insurance Paid Time Off For more information, review "What we offer" on https://www.farmers.com/careers/corporate/#offer

Job Location(s): US - MN


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