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Agency Strategy Jobs in Minnesota (NOW HIRING)

NACBA

Insurance Agency Owner - Maplewood, MN

Maplewood, MN · On-site

$100 - $250/hr

You'll also hire your team and work with them to meet the strategic business goals you set. Reasons why you should become an American Family Insurance Agency Owner: * Financially Fit: American Family ...

broadhead.

Associate Strategy Director

Minneapolis, MN · Hybrid

$90K - $105K/yr

Qualifications · 5-8 years' progressive agency account planning or strategy experience (or related work). · Curious to the core and motivated to own the strategy relationship across assigned ...

Land O'Lakes

Brand Strategy Manager

Arden Hills, MN · Hybrid

$123K - $185K/yr

Bachelor's degree or equivalent advertising agency experience. * 10+ years of overall marketing experience with 8+ years' experience with Brand Planner, Creative Strategist, Consumer Insights ...

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Agency Strategy information

What is agency strategy?

Agency strategy refers to the planning and direction-setting activities performed by an advertising, marketing, or creative agency to help clients achieve their business goals. It involves analyzing market trends, understanding target audiences, and developing comprehensive plans that guide creative campaigns and communications. Professionals in agency strategy work closely with clients and internal teams to align objectives, measure performance, and adapt tactics for optimal results. Their role is crucial in ensuring that all agency efforts are cohesive and effective in delivering value.

What are the key skills and qualifications needed to thrive in agency strategy?

To excel in Agency Strategy, you need a solid background in marketing, business analysis, and strategic planning, often supported by a relevant degree or experience in advertising or communications. Familiarity with market research tools, analytics platforms, and presentation software like Google Analytics, Tableau, and PowerPoint is typically expected. Exceptional communication, problem-solving, and relationship-building abilities help strategists stand out by fostering collaboration and client trust. These skills are crucial for developing effective campaigns, driving business growth, and ensuring alignment between client goals and agency execution.

How does an agency strategy professional typically collaborate with creative and account teams to deliver successful client campaigns?

Agency Strategy professionals play a central role in connecting creative and account teams by translating client objectives into actionable insights and clear strategic direction. They often facilitate brainstorming sessions, guide campaign messaging, and ensure that creative concepts align with the overall brand strategy. Regular collaboration and feedback loops are common, as strategists help account teams understand market trends and consumer behavior, while also ensuring that creative outputs effectively address client goals. This cross-functional teamwork is key to delivering cohesive and impactful campaigns.

What is the difference between Agency Strategy vs Digital Marketing Specialist?

AspectAgency StrategyDigital Marketing Specialist
CredentialsTypically requires a degree in marketing, business, or related fields; certifications like Google Ads or HubSpot are commonOften requires similar degrees and certifications; focus on specific digital tools and platforms
Work EnvironmentStrategic planning within agencies, collaborating with clients and teamsExecuting digital campaigns, analyzing data, and optimizing online marketing efforts
Employer & Industry UsageUsed in marketing agencies, consulting firms, and corporate marketing teamsCommon in companies with in-house marketing teams and digital agencies

Agency Strategy focuses on developing overall marketing plans and client strategies within agencies, while Digital Marketing Specialists execute and optimize digital campaigns. Both roles require marketing knowledge and certifications but differ in scope and daily tasks.

What cities in Minnesota are hiring for Agency Strategy jobs?

Cities in Minnesota with the most Agency Strategy job openings:

Agency Strategy jobs near you

Agency Customer and Sales Representative

Farmers District Office

Saint Paul, MN • On-site

Full-time

Re-posted 10 days ago

Job description

About the Agency Customer and Sales Representative position

We are looking for an experienced Operations Manager to help us with planning, directing and coordinating our agency's operations. Your responsibilities will include improving efficiency, performance, productivity and profitability using effective approach and tactics.

Agency Customer and Sales Representative responsibilities are:

  • Monitor company's operations and analyze their metrics, such as: cost effectiveness, time, correctness and so on

  • Review and optimize existing operational systems, processes and best practices

  • Work to support the achievement of agency's strategic and operational objectives

  • Organize materials purchases

  • Interact with clients and personnel to retrieve the feedback

  • Assess customer needs to help identify specific products and solutions

  • Keep records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken

Agency Customer and Sales Representative requirements are:

  • High school diploma or equivalent. Bachelor's degree, preferred

  • Excellent understanding of organisational effectiveness and operations management

  • Basic IT skills, including experience with databases, MS Office and so on

  • Prior insurance experience is a plus

  • Strong leadership and organizational skills with ability to effectively communicate with all levels of the organization