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Advertising Strategic Planner Jobs (NOW HIRING)

FLUENT360 LLC

Sr Strategic Planner

Chicago, IL · On-site

$90K - $105K/yr

Senior Strategic Planner The Senior Strategic Planner is responsible for brand alignment with ... Advertising agency experience with segment experience targeting multicultural consumers with ...

FLUENT360 LLC

Sr Strategic Planner

Chicago, IL · On-site

$90K - $105K/yr

Senior Strategic Planner The Senior Strategic Planner is responsible for brand alignment with ... Advertising agency experience with segment experience targeting multicultural consumers with ...

DAZN

Head of Strategic Planning

Manhattan, NY · On-site

Head of Strategic Planning Department: RS-648 - Media - Ads Strategy Employment Type: Permanent ... As DAZN continues to expand its global advertising business, we are investing in data, insights ...

DAZN

Head of Strategic Planning

New York, NY · Hybrid

As DAZN continues to expand its global advertising business, we are investing in data, insights ... We are seeking an innovative Head of Strategic Planning, US, within our Advertising function.

Alphabe Insight Inc

Advertising Agent

New York, NY · On-site

$51K - $55K/yr

Development of valuable advertising, communication, sales, and strategic planning skills. * Supportive and collaborative work environment. * Hands-on involvement in advertising campaigns and business ...

Catch Vibe Voice

Advertising Agent

New York, NY · On-site

Development of valuable advertising, communication, sales, and strategic planning skills. * Supportive and collaborative work environment. * Hands-on involvement in advertising campaigns and business ...

Limitless East Marketing

Advertising Agent

New York, NY

$51K - $55K/yr

Development of valuable advertising, communication, sales, and strategic planning skills. * Supportive and collaborative work environment. * Hands-on involvement in advertising campaigns and business ...

Alphabe Insight Inc

Advertising Agent

Baton Rouge, LA · On-site

$43K - $48K/yr

... strategies. Responsibilities * Assist with the planning and execution of advertising campaigns. * Communicate promotional information clearly and professionally. * Support initiatives designed to ...

Brixton Corp

Advertising Agent

Baton Rouge, LA · On-site

... strategies. Responsibilities * Assist with the planning and execution of advertising campaigns. * Communicate promotional information clearly and professionally. * Support initiatives designed to ...

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Advertising Strategic Planner information

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$45.5K

$99.4K

$133K

How much do advertising strategic planner jobs pay per year?

As of Sep 13, 2026, the average yearly pay for advertising strategic planner in the United States is $99,427.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,000.00 and $121,000.00 per year, depending on experience, location, and employer.

What does an advertising strategic planner do?

An Advertising Strategic Planner is responsible for developing effective advertising strategies by researching market trends, understanding consumer behavior, and defining target audiences. They collaborate with clients and creative teams to set campaign objectives and ensure that advertising messages align with brand goals. Their role involves using data and analytics to guide decisions and measure campaign effectiveness, ensuring that advertising efforts deliver the desired results.

What are the key skills and qualifications needed to thrive as an advertising strategic planner?

To thrive as an Advertising Strategic Planner, you need strong analytical skills, market research expertise, and a background in marketing, communications, or a related field. Proficiency with data analysis tools, media planning software, and presentation platforms is typically required, along with knowledge of industry research databases. Exceptional communication, creative thinking, and collaboration skills help you translate insights into compelling strategies and work effectively with clients and creative teams. These skills are vital for developing impactful campaigns that meet client objectives and drive business results.

How does an advertising strategic planner typically collaborate with creative and account teams throughout a campaign?

As an Advertising Strategic Planner, you will closely collaborate with both creative and account teams from the initial briefing to campaign execution. You'll translate client objectives and market research into actionable insights, guiding the creative team to develop resonant concepts while ensuring alignment with client goals. Regular meetings and brainstorming sessions are common, where your analytical input shapes messaging and targeting strategies. This cross-functional teamwork ensures campaigns are both innovative and strategically grounded, offering valuable learning and networking opportunities.

What is the difference between Advertising Strategic Planner vs Media Buyer?

AspectAdvertising Strategic PlannerMedia Buyer
Primary RoleDevelops advertising strategies, target audience analysis, campaign planningExecutes media placements, negotiates ad space, manages media budgets
Skills & CertificationsMarket research, strategic thinking, advertising certificationsMedia planning, negotiation skills, media buying certifications
Work EnvironmentCollaborates with creative teams, client meetings, strategic sessionsCoordinates with media outlets, monitors ad campaigns, manages schedules

While both roles are essential in advertising, the Advertising Strategic Planner focuses on creating effective campaign strategies and target audience insights, whereas the Media Buyer handles the execution by purchasing ad space. Understanding these differences helps employers and job seekers identify the right role based on skills and career goals.

How to become an advertising strategic planner?

To become an advertising strategic planner, typically a bachelor's degree in marketing, advertising, or a related field is required. Gaining experience in marketing, advertising, or media planning, along with strong analytical, communication, and research skills, is essential. Familiarity with industry tools like data analysis software and strategic planning processes also helps advance in this role.

What does an advertising strategic planner do in advertising?

An advertising strategic planner develops and guides marketing strategies by researching target audiences, analyzing market trends, and setting campaign objectives. They collaborate with creative teams and use data analysis tools to ensure advertising efforts align with client goals and maximize effectiveness.
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Advertising Strategic Planner jobs near you
Infographic showing various Advertising Strategic Planner job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 79% Physical, 4% Hybrid, and 17% Remote job distribution, with an average salary of $99,427 per year, or $47.8 per hour.

Sr Strategic Planner

Chicago, IL • On-site

FLUENT360 LLC
Marketing • 11 - 50 employees
Learn more about FLUENT360 LLCexternal

$90K - $105K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Re-posted 29 days ago

Job description

Senior Strategic Planner

The Senior Strategic Planner is responsible for brand alignment with creative work and strategy. This role uses consumer insights in the multicultural space and utilizes social trends to present creative strategies to clients. This role will work with a government agency.

What you will do 

  • Develop brand strategies, write creative briefs, guide development and presentation of creative work
  • Brief and collaborate with creative, social, media, and account teams to ensure alignment of strategic direction and creative development
  • Bring audiences to life through passionate and authentic storytelling 
  • Develop full-funnel strategies to drive brand growth by identifying key audience insights, mapping audience journeys, and aligning creative and media tactics across awareness, consideration, and conversion stages to deliver cohesive, performance-driven campaigns
  • Recommends and implements research that will aid in the consumer insight gathering and strategic process
  • Design, conduct and analyze qualitative and quantitative research studies for both insight generation and creative development 
  • Develops accurate and insightful conclusions from research data and presents strategy and direction to the client
  • Monitors and interprets cultural and social trends relevant to the client’s business
  • Lead and participate in new business strategies and present ideas at new business pitches 

Your experience   

  • Bachelor’s degree (BA/BS) 
  • 5+ years of experience in strategic/brand planning at a creative agency or on a creative brand
  • Advertising agency experience with segment experience targeting multicultural consumers with expertise in the Hispanic consumer mindset
  • Experienced using and interpreting syndicated research 
  • Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers, and cross-tabulated survey data to synthesize an agency point-of-view
  • Ability to effectively present research results to customers, clients, and other agency employees
  • Comfortable working with/without supporting teams
  • Ability to travel for client and agency meetings 

About us

fluent360™ is one of the foremost agency leaders shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments– both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services. Find out more about us at www.fluent360.com.

Agency Benefits & Perks

fluent360 offers a comprehensive benefit package including medical, dental and vision insurance, company paid life/AD&D, short-term and long-term disability, and a generous PTO and sick leave policy. In addition, we have some amazing agency perks including paid gym membership, summer hours, 17 paid holidays, and flexible schedules.

fluent360 is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet.

Our organization participates in E-Verify. For more information visit https://www.uscis.gov/e-verify. E-Verify is an Internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.