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Advertising Strategic Planner Jobs (NOW HIRING)

Sr Strategic Planner

Chicago, IL ยท On-site

$90K - $105K/yr

Senior Strategic Planner The Senior Strategic Planner is responsible for brand alignment with ... Advertising agency experience with segment experience targeting multicultural consumers with ...

Sr Strategic Planner

Chicago, IL ยท On-site

$90K - $105K/yr

Senior Strategic Planner The Senior Strategic Planner is responsible for brand alignment with ... Advertising agency experience with segment experience targeting multicultural consumers with ...

Head of Strategic Planning

Manhattan, NY ยท On-site

$160 - $180/hr

Head of Strategic Planning Department: RS-648 - Media - Ads Strategy Employment Type: Permanent ... As DAZN continues to expand its global advertising business, we are investing in data, insights ...

Head of Strategic Planning Department: RS-648 - Media - Ads Strategy Employment Type: Permanent ... As DAZN continues to expand its global advertising business, we are investing in data, insights ...

As DAZN continues to expand its global advertising business, we are investing in data, insights ... We are seeking an innovative Head of Strategic Planning, US, within our Advertising function.

Lead quarterly strategic planning: review prior period, identify shifts, set goals, build the go-forward roadmap Oversight & Team Leadership * Serve as direct manager of the overseas Advertising ...

Advertising Manager

Las Vegas, NV ยท On-site

$80K - $110K/yr

Lead quarterly strategic planning: review prior period, identify shifts, set goals, build the go-forward roadmap Oversight & Team Leadership * Serve as direct manager of the overseas Advertising ...

Lead quarterly strategic planning: review prior period, identify shifts, set goals, build the go-forward roadmap Oversight & Team Leadership * Serve as direct manager of the overseas Advertising ...

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Showing results 1-20

Advertising Strategic Planner information

See salary details

$45.5K

$99.4K

$133K

How much do advertising strategic planner jobs pay per year?

As of Aug 10, 2026, the average yearly pay for advertising strategic planner in the United States is $99,427.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,000.00 and $121,000.00 per year, depending on experience, location, and employer.

How does an advertising strategic planner typically collaborate with creative and account teams throughout a campaign?

As an Advertising Strategic Planner, you will closely collaborate with both creative and account teams from the initial briefing to campaign execution. You'll translate client objectives and market research into actionable insights, guiding the creative team to develop resonant concepts while ensuring alignment with client goals. Regular meetings and brainstorming sessions are common, where your analytical input shapes messaging and targeting strategies. This cross-functional teamwork ensures campaigns are both innovative and strategically grounded, offering valuable learning and networking opportunities.

What is the difference between Advertising Strategic Planner vs Media Buyer?

AspectAdvertising Strategic PlannerMedia Buyer
Primary RoleDevelops advertising strategies, target audience analysis, campaign planningExecutes media placements, negotiates ad space, manages media budgets
Skills & CertificationsMarket research, strategic thinking, advertising certificationsMedia planning, negotiation skills, media buying certifications
Work EnvironmentCollaborates with creative teams, client meetings, strategic sessionsCoordinates with media outlets, monitors ad campaigns, manages schedules

While both roles are essential in advertising, the Advertising Strategic Planner focuses on creating effective campaign strategies and target audience insights, whereas the Media Buyer handles the execution by purchasing ad space. Understanding these differences helps employers and job seekers identify the right role based on skills and career goals.

What are the key skills and qualifications needed to thrive as an advertising strategic planner?

To thrive as an Advertising Strategic Planner, you need strong analytical skills, market research expertise, and a background in marketing, communications, or a related field. Proficiency with data analysis tools, media planning software, and presentation platforms is typically required, along with knowledge of industry research databases. Exceptional communication, creative thinking, and collaboration skills help you translate insights into compelling strategies and work effectively with clients and creative teams. These skills are vital for developing impactful campaigns that meet client objectives and drive business results.

What does an advertising strategic planner do?

An Advertising Strategic Planner is responsible for developing effective advertising strategies by researching market trends, understanding consumer behavior, and defining target audiences. They collaborate with clients and creative teams to set campaign objectives and ensure that advertising messages align with brand goals. Their role involves using data and analytics to guide decisions and measure campaign effectiveness, ensuring that advertising efforts deliver the desired results.

How to become an advertising strategic planner?

To become an advertising strategic planner, individuals typically need a bachelor's degree in marketing, advertising, or a related field, along with strong analytical and communication skills. Gaining experience through internships or entry-level marketing roles helps develop strategic thinking and industry knowledge, while familiarity with data analysis tools and advertising platforms is also beneficial.
More about Advertising Strategic Planner jobs
Infographic showing various Advertising Strategic Planner job openings in the United States as of August 2026, with employment types broken down into 90% Full Time, 8% Part Time, and 2% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $99,427 per year, or $47.8 per hour.

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago


Job description

Company Description

At Saatchi, we believe in creating ideas that can live anywhere. We believe each individual should have a voice. And, we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of partnerships.

Big picture, you will work with teams in developing and implementing strategies that solve clients' problems and inspire new ideas and work that gets people excited. You will be asked to think like a marker, not an advertiser.

Success for this position is measured in the ability to partner with teams within the agency to develop strategies that inspire ideas and work that is contextually relevant across all media, from mobile, to social, to broadcast, as well as highly targeted, data-informed content. And, you must bring our clients along on this ride.

The candidate must be a change agent who is excited to contribute to the culture in our planning department...

WE ARE...

Agents of culture. We are curious about all of the beliefs, passions, activities and places where people and our clients' brands live and intersect. We work to discover the challenges we need to solve and the human truths that will help us do that. We interrogate the data and listen to our own hearts. We are audacious enough to be original. Then we turn all of that into something so simple, so true and so clear that it will inspire teams to be even more audacious.

Job Description

A Planner will play a key role in gathering data and insight, inspiring work, and contributing to the development of strategy POVs and briefs. The candidate ideally has 2-3 years of strategic/account planning experience (or other transferable experience with relevant skill sets (i.e., journalism, sociology, brand building, etc.

Responsibilities
  • Gather and synthesize data, research, and observation into insight
  • Write creative briefs that are clear, concise, and inspiring
  • Stay up-to-date on cultural and consumer trends (and inspire the rest of the agency and clients with it too)
  • Proactively track and share emerging cultural moments, trends, and behaviors that could unlock new creative or strategic opportunities
  • Be a trusted partner to creative and account teams
  • Work closely with data teams to understand consumer data and how it applies to our business.
  • Create/manage project presentations for working team
  • Set up regroups for working team and distribute work for review/feedback when necessary (this includes proactive coordination of T2 partners, too)
  • Lead the charge in observing and organizing the details of research and workshops. Observe all IDIs/focus groups. Participate in the moderation of workshops. Take the lead in gathering and synthesizing notes + identifying interesting insights and takeaways/outcomes.
  • Participate in and sometimes lead research projects related to client's business
  • Ability and willingness to travel as required
ย Qualifications
  • Ideally has 2-3 years of strategic/account planning experience (or other transferable experience with relevant skill sets (i.e., journalism, sociology, brand building, etc.)
  • Have an opinion and be willing to listen to others' opinions.
  • Must have experience supporting the development of strategy with teams
  • Must have strong presentation skills and be able to develop presentation materials that are clear & concise
  • Must be a self-starter and demonstrate strong attention to detail
  • Innate curiosity to want to understand culture, people and what makes them tick
  • Demonstrated habit of staying plugged into culture -ย whether through social platforms, media, communities, or personal passions - and an ability to connect what's happening in the world to what matters for brands
  • Good creative instinct - ability to identify a good idea and what will inspire good ideas
  • Creative problem-solving skills
  • Ability to bring audiences and strategies to life in compelling ways
  • Must have excellent verbal and written communication skills and be a confident writer
  • Must have experience analyzing and interpreting quantitative and qualitative research
  • Must understand both quantitative and qualitative methodologies
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

ย Compensation Range: USD $66,120.00 - USD $97,440.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/24/2026.Employment Type: FULL_TIME