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About Nature's Sunshine
Nature's Sunshine is a leading health and wellness company that manufactures and distributes high-quality natural supplements worldwide. Our rich history and commitment to innovation empower individuals to achieve optimal health and well-being.
The Opportunity
We are seeking a results-driven eCommerce Marketplaces Manager / Sr. Manager to join our digital team. In this role, you will be responsible for establishing, optimizing, and growing Nature's Sunshine's presence across major third-party online marketplaces including Amazon, Walmart, Target, iHerb, Vitacost, and others. The ideal candidate will bring deep hands-on experience with one or more of these platforms, a strong commercial mindset, and a passion for driving measurable growth in a competitive marketplace environment. Exact title dependent on experience level.
Key Responsibilities
- Marketplace Setup & Expansion: Lead the end-to-end setup and launch of Nature's Sunshine storefronts and product listings on third party marketplaces. Execute channel strategies and build scalable frameworks for new marketplace entry.
- Listing Optimization: Create, maintain, and continuously optimize product listings including titles, descriptions, bullet points, images, A+ content, and backend keywords to maximize search visibility, conversion, and Buy Box performance across all marketplace channels.
- Marketplace Advertising & Promotions: Plan and manage paid advertising campaigns (e.g., Amazon Sponsored Products, Walmart Connect) and promotional programs including deals, coupons, and seasonal campaigns to drive traffic and sales growth.
- Inventory & Operations Management: Coordinate with supply chain and operations teams to ensure adequate inventory levels, manage fulfillment configurations (FBA, WFS, drop-ship, etc.), and resolve operational issues such as stranded inventory, suppressed listings, or compliance flags.
- Analytics & Performance Reporting: Track, analyze, and report on marketplace KPIs including sales revenue, units sold, conversion rates, advertising ROI, Buy Box percentage, and competitive positioning. Translate data into actionable strategies and present findings to leadership.
- Competitive & Market Intelligence: Monitor competitor activity, pricing trends, and marketplace algorithm changes. Proactively adjust strategies to maintain and grow Nature's Sunshine's competitive position across all channels.
- Brand Protection & Compliance: Enforce brand standards, MAP pricing policies, and marketplace terms of service. Identify and escalate unauthorized sellers or counterfeit activity. Ensure all listings meet platform-specific regulatory and compliance requirements for health and supplement products.
- Cross-Functional Collaboration: Partner with marketing, creative, regulatory, finance, and operations teams to align marketplace initiatives with broader company goals and ensure timely execution of product launches, promotions, and content updates.
Required Qualifications
- 5+ years of hands-on experience managing eCommerce marketplace channels, with demonstrated success on Amazon, Walmart, Target, and/or iHerb+Vitacost
- Proven experience setting up and scaling seller or vendor accounts on major marketplace platforms, including full listing creation, content optimization, and advertising management
- Deep knowledge of marketplace algorithms, search ranking factors, and best practices for driving discoverability and conversion
- Experience managing marketplace advertising platforms (Amazon Ads, Walmart Connect, or equivalent) and optimizing campaigns for ROAS and revenue growth
- Proficiency with marketplace seller portals and third-party management tools (e.g., Seller Central, Walmart Seller Center, Helium 10, Jungle Scout, or similar)
- Strong analytical skills with the ability to interpret marketplace data and translate insights into strategy
- Strong written and verbal communication skills, with the ability to collaborate effectively across teams
- Highly organized with strong project management skills and the ability to manage multiple marketplace accounts simultaneously
Preferred Qualifications
- Experience in the supplements, health, fitness, or nutrition industry, including familiarity with regulatory and compliance requirements for health products on marketplace platforms
- Experience managing both 1P (vendor/wholesale) and 3P (seller) marketplace relationships
- Experience with ERP or PIM systems for product data management
#ZR
Nature's Sunshine is dedicated to being a Force of Nature that champions social and environmental wellness. We are focused on building a team of professionals with diverse backgrounds and experiences to become the natural supplement company of the future. By celebrating the individuality and unique perspectives of our workforce, we empower our employees to share the healing power of nature with more people around the world. And through our commitment to sustainable processes, renewable energy usage and waste reduction initiatives, we're devoted to preserving nature and its power for future generations.
We believe we are stronger together, and our ongoing commitment to diversity, equity, inclusion and belonging ensures that every employee is treated with fairness and respect. Because doing what's right-in the right way-is how we succeed as a company and a society.