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Marketing Strategy Jobs in Utah (NOW HIRING)

Marriott

Marketing Manager

Park City, UT · On-site

Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing ...

Marriott International

Marketing Manager

Park City, UT · On-site

$78K - $101K/yr

Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing ...

Weave

Chief Marketing Officer

Lehi, UT · On-site

Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals. * Partner with the CRO in shared accountability for pipeline creation and revenue ...

The Stelle

Director of Marketing

Heber, UT

Develop and oversee execution of marketing strategies that align with property goals and positioning, capture the target market, and drive top-line revenue. Collaborate with the property revenue team ...

CoralTree Hospitality

Director of Marketing

Heber, UT · On-site

$130K - $150K/yr

CoralTree Hospitality is seeking an exceptional and visionary Director of Marketing who will shape and execute the overall marketing strategy for a luxury resort property in Park City, UT. The ...

Synchrony

AVP, B2B Lifecycle Marketing

Draper, UT · On-site

This position combines strategic thinking with customer journey design, marketing automation, and performance optimization to create personalized experiences that improve customer outcomes and ...

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Marketing Strategy information

See Utah salary details

$57.4K

$70.3K

$81.5K

How much do marketing strategy jobs pay per year?

As of Aug 15, 2026, the average yearly pay for marketing strategy in Utah is $70,323.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,200.00 and $76,500.00 per year, depending on experience, location, and employer.

How do you become a marketing strategist?

To become a marketing strategist, individuals typically need a bachelor's degree in marketing, business, or a related field, along with experience in marketing roles. Developing skills in market research, data analysis, and strategic planning, as well as familiarity with marketing tools and certifications like the CIM or HubSpot, can enhance prospects. Gaining experience through internships or entry-level positions helps build the expertise required for a strategic role.

What does a marketing strategy do?

A marketing strategy for a marketing professional outlines a plan to promote products or services, identify target audiences, and achieve business goals. It involves analyzing market trends, setting objectives, and selecting appropriate channels and tactics to reach potential customers effectively.

What are common challenges faced in marketing strategy, and how do professionals typically overcome them?

Professionals in Marketing Strategy often encounter challenges such as shifting market trends, evolving consumer preferences, and increased competition. To stay ahead, they regularly analyze data, perform competitor and market research, and adapt strategic plans with agility. Collaborating closely with cross-functional teams—including sales, creative, and product development—enables them to align strategies and maximize impact. Staying updated on industry developments and investing in continuous learning also helps marketing strategists navigate these challenges and drive successful campaigns.

What is a marketing strategy?

A Marketing Strategy job involves developing and executing plans to promote a company's products or services effectively. Professionals in this role analyze market trends, identify target audiences, and create strategic campaigns to drive growth and brand awareness. They collaborate with teams across marketing, sales, and product development to ensure alignment with business goals. Strong analytical, creative, and communication skills are essential for success in this field.

What are the key skills and qualifications needed to thrive in marketing strategy?

To thrive in Marketing Strategy, you need strong analytical skills, market research expertise, and a relevant degree such as marketing, business, or communications. Familiarity with CRM systems, digital analytics tools (like Google Analytics), and certifications in digital marketing or data analysis are highly valued. Exceptional communication, creativity, and strategic thinking are soft skills that set top candidates apart. These skills and qualities are essential to designing effective marketing plans, measuring campaign success, and adapting to rapid changes in market trends and consumer behavior.

What are the most commonly searched types of Marketing Strategy jobs in Utah?

The most popular types of Marketing Strategy jobs in Utah are:

What are popular job titles related to Marketing Strategy jobs in Utah?

For Marketing Strategy jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Marketing Strategy jobs in Utah look for?

The top searched job categories for Marketing Strategy jobs in Utah are:

What cities in Utah are hiring for Marketing Strategy jobs?

Cities in Utah with the most Marketing Strategy job openings:

Marketing Strategy jobs near you
Infographic showing various Marketing Strategy job openings in Utah as of August 2026, with employment types broken down into 86% Full Time, 9% Part Time, and 5% Contract. Highlights an 93% In-person, 2% Hybrid, and 5% Remote job distribution, with an average salary of $70,323 per year, or $33.8 per hour.

Email Strategy & Digital Marketing Manager

Deseret Book Company

Salt Lake City, UT • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Deseret Book rating

7.7

Company rating: 7.7 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

3rd of 11 rated book shops

Job description

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Email Strategy & Digital Marketing Manager
REPORTS TO
Senior Marketing Manager, Omni-Channel
LOCATION
Corporate Office
Salt Lake City, UT
STARTING DATE
Immediately
POSITION TYPE
Full Time; Hybrid
OUR COMPANY
Deseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey.
In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you.
THE OPPORTUNITY
The Email Strategy & Digital Marketing Manager will lead email and digital strategies, planning, and execution for Deseret Book. This role requires a creative business strategist who can develop and execute comprehensive email and digital marketing campaigns that connect our faith-based community with meaningful content and products across all channels.
This individual will orchestrate integrated marketing strategies that drive traffic to DeseretBook.com, our retail stores, Bookshelf+ platform, and special events while growing our digital community and deepening customer engagement. They will lead our digital marketing initiatives with a primary focus on email marketing excellence that includes growing the Deseret Book email and SMS list and creating and execute email journey to drive consideration and purchase of Deseret Book offerings.
They will work closely with our marketing, content, and creative teams as well as sales channel owners to ensure they have the information and resources needed to produce and execute email marketing strategies and journeys with the goal of connecting current and potential communities with Deseret Book content and product as well as position Deseret Book driving traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+, Deseret Book's digital subscription service.
Successful candidates will have an understanding of the needs and culture of members of The Church of Jesus Christ of Latter-Day Saints and have the ability to create and execute creative and strategic plans, collaborate well with others, and give and receive focused feedback. They will leverage insights on our communities to drive strategies and plans that pulls consumers into the product and content we are offering.
RESPONSIBILITIES INCLUDE:
70% Email Marketing Strategy Development, Campaign Management & Performance Analytics: Develop, define, and lead the email marketing for Deseret Book. This includes:
  • Strategy Development & Execution:
  • Architect comprehensive email marketing strategies aligned with company objectives and customer journey stages (awareness, consideration, conversion, retention, loyalty)
  • Develop sophisticated customer segmentation strategies based on behavioral data, purchase history, and engagement patterns
  • Create and optimize automated email journeys and lifecycle campaigns that nurture leads and drive conversions
  • Design and implement promotional calendars aligned with product launches, seasonal campaigns, and faith-based events
  • Campaign Management
  • Lead end-to-end email campaign development from conceptualization to post-campaign analysis
  • Partner with creative teams to develop compelling email content that resonates with our faith-based community
  • Implement A/B testing protocols for subject lines, content, CTAs, and send times to maximize performance
  • Ensure brand consistency and message alignment across all email communications
  • Performance Analytics & Optimization
  • Monitor and analyze key email metrics including open rates, CTR, conversion rates, and revenue attribution
  • Develop comprehensive reporting dashboards to track campaign performance and ROI
  • Identify trends and insights to continuously improve email marketing effectiveness

15% Digital Marketing Support: Assist in other digital marketing efforts that will drive traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+ including:
  • Collaboration & Planning: Collaborate on integrated digital marketing campaigns across multiple channels (social media, paid search, display advertising)
  • Content Marketing Collaboration: Assist in developing content marketing strategies that complement email initiatives
  • Website Optimization: Contribute to website optimization and conversion rate improvement projects

15% SMS Marketing: Develop and execute digital marketing plan using SMS channels including:
  • Design and execute SMS marketing strategies to complement email campaigns
  • Analyze SMS campaign performance and optimize for engagement

REQUIRED SKILLS & QUALIFICATIONS:
  • Bachelor's degree in digital marketing, or related field and minimum of 3-5 years' work experience in strategic marketing
  • Experience with all different aspects of digital marketing channels, specifically email and SMS marketing
  • Experience with building customer segments and journeys
  • Ability to learn quickly and apply best practices
  • Detail-oriented: Ability to analyze results, prioritize work and organize time
  • Strong problem-solving and decision-making skills
  • Excellent communication skills, both written and oral
  • Familiar with Adobe Suite: (Photoshop, Illustrator, InDesign, etc.)
  • Self-motivated and great self-manager
  • Great team player and works well in a collaborative environment.
  • Must be current on market trends and customer needs in conjunction with company mission, brand, and audience

BENEFITS
  • Excellent medical, dental, and life insurance
  • 401(k) savings plan with company matching funds
  • Company-funded retirement plan
  • Merchandise discount
  • Discounted UTA Eco pass
  • Paid leave and holidays
  • Great work environment

EQUAL OPPORTUNITY AND DIVERSITY
We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.

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