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Digital Traffic Manager Jobs in Utah (NOW HIRING)

What is a day in the life of a Digital Advertising Strategist? * Manage and delegate the creation ... Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales ...

What is a day in the life of a Digital Advertising Strategist? * Manage and delegate the creation ... Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales ...

What is a day in the life of a Digital Advertising Strategist? * Manage and delegate the creation ... Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales ...

Digital Advertising Strategist

Lehi, UT · Hybrid

$77K - $88K/yr

... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.

Digital Advertising Strategist

Lehi, UT · On-site

$77K - $88K/yr

... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.

Digital Advertising Strategist

Lehi, UT · Hybrid

$77K - $88K/yr

... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.

Digital Advertising Strategist (Mandarin)

Lehi, UT · On-site

$77K - $88K/yr

... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.

Digital Advertising Strategist (Mandarin)

Lehi, UT · Hybrid

$77K - $88K/yr

... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.

Digital Advertising Strategist (Mandarin)

Lehi, UT · Hybrid

$77K - $88K/yr

... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.

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Showing results 1-20

Digital Traffic Manager information

See Utah salary details

$23.2K

$71.4K

$133.8K

How much do digital traffic manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for digital traffic manager in Utah is $71,391.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,300.00 and $87,400.00 per year, depending on experience, location, and employer.

What is a digital traffic manager?

Digital traffic managers are professionals responsible for coordinating and managing the flow of digital advertising campaigns across various online platforms. They work with advertisers, publishers, and creative teams to ensure that ads are delivered on time, meet quality standards, and achieve campaign goals. Their duties often include scheduling, campaign tracking, reporting, troubleshooting issues, and optimizing performance to maximize return on investment. Digital traffic managers play a crucial role in ensuring that digital marketing operations run smoothly and efficiently.

What are the key skills and qualifications needed to thrive as a digital traffic manager, and why are they important?

To thrive as a Digital Traffic Manager, you need strong organizational skills, attention to detail, and experience in digital marketing or advertising, often supported by a relevant degree. Familiarity with ad-serving platforms, project management tools like Asana or Trello, and analytics software such as Google Analytics is typically required. Excellent communication, problem-solving abilities, and the capacity to manage multiple deadlines help you stand out in this role. These skills are vital for ensuring campaigns are delivered accurately, efficiently, and on time, which directly impacts client satisfaction and campaign success.

How does a digital traffic manager typically collaborate with creative and marketing teams to ensure timely delivery of campaigns?

A Digital Traffic Manager acts as a liaison between creative, marketing, and account teams to coordinate the workflow of digital campaigns. They are responsible for assigning tasks, setting deadlines, and monitoring progress to ensure all assets are delivered on time and meet project specifications. Regular communication and status meetings are common, and the role often involves troubleshooting bottlenecks and adjusting schedules to accommodate last-minute changes. This collaborative approach helps maintain campaign quality and ensures alignment with business objectives.

What is the difference between Digital Traffic Manager vs Digital Marketing Specialist?

AspectDigital Traffic ManagerDigital Marketing Specialist
Primary FocusManaging and optimizing website and ad traffic to increase conversionsDeveloping and executing digital marketing campaigns across channels
Skills & CertificationsSEO, SEM, analytics tools, campaign managementContent creation, social media, SEO, analytics
Work EnvironmentDigital agencies, e-commerce, marketing teamsMarketing departments, agencies, freelance

While both roles involve digital marketing, the Digital Traffic Manager primarily focuses on driving and optimizing website and ad traffic, whereas the Digital Marketing Specialist develops broader marketing strategies across multiple channels. The Traffic Manager emphasizes analytics and campaign management, making their roles complementary but distinct within digital marketing teams.

What are popular job titles related to Digital Traffic Manager jobs in Utah?

For Digital Traffic Manager jobs in Utah, the most frequently searched job titles are:

What cities in Utah are hiring for Digital Traffic Manager jobs?

Cities in Utah with the most Digital Traffic Manager job openings:

Email Strategy & Digital Marketing Manager

Deseret Book Company

Salt Lake City, UT • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 25 days ago


Deseret Book rating

7.7

Company rating: 7.7 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

3rd of 11 rated book shops


Job description

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Email Strategy & Digital Marketing Manager
REPORTS TO
Senior Marketing Manager, Omni-Channel
LOCATION
Corporate Office
Salt Lake City, UT
STARTING DATE
Immediately
POSITION TYPE
Full Time; Hybrid
OUR COMPANY
Deseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey.
In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you.
THE OPPORTUNITY
The Email Strategy & Digital Marketing Manager will lead email and digital strategies, planning, and execution for Deseret Book. This role requires a creative business strategist who can develop and execute comprehensive email and digital marketing campaigns that connect our faith-based community with meaningful content and products across all channels.
This individual will orchestrate integrated marketing strategies that drive traffic to DeseretBook.com, our retail stores, Bookshelf+ platform, and special events while growing our digital community and deepening customer engagement. They will lead our digital marketing initiatives with a primary focus on email marketing excellence that includes growing the Deseret Book email and SMS list and creating and execute email journey to drive consideration and purchase of Deseret Book offerings.
They will work closely with our marketing, content, and creative teams as well as sales channel owners to ensure they have the information and resources needed to produce and execute email marketing strategies and journeys with the goal of connecting current and potential communities with Deseret Book content and product as well as position Deseret Book driving traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+, Deseret Book's digital subscription service.
Successful candidates will have an understanding of the needs and culture of members of The Church of Jesus Christ of Latter-Day Saints and have the ability to create and execute creative and strategic plans, collaborate well with others, and give and receive focused feedback. They will leverage insights on our communities to drive strategies and plans that pulls consumers into the product and content we are offering.
RESPONSIBILITIES INCLUDE:
70% Email Marketing Strategy Development, Campaign Management & Performance Analytics: Develop, define, and lead the email marketing for Deseret Book. This includes:
  • Strategy Development & Execution:
  • Architect comprehensive email marketing strategies aligned with company objectives and customer journey stages (awareness, consideration, conversion, retention, loyalty)
  • Develop sophisticated customer segmentation strategies based on behavioral data, purchase history, and engagement patterns
  • Create and optimize automated email journeys and lifecycle campaigns that nurture leads and drive conversions
  • Design and implement promotional calendars aligned with product launches, seasonal campaigns, and faith-based events
  • Campaign Management
  • Lead end-to-end email campaign development from conceptualization to post-campaign analysis
  • Partner with creative teams to develop compelling email content that resonates with our faith-based community
  • Implement A/B testing protocols for subject lines, content, CTAs, and send times to maximize performance
  • Ensure brand consistency and message alignment across all email communications
  • Performance Analytics & Optimization
  • Monitor and analyze key email metrics including open rates, CTR, conversion rates, and revenue attribution
  • Develop comprehensive reporting dashboards to track campaign performance and ROI
  • Identify trends and insights to continuously improve email marketing effectiveness

15% Digital Marketing Support: Assist in other digital marketing efforts that will drive traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+ including:
  • Collaboration & Planning: Collaborate on integrated digital marketing campaigns across multiple channels (social media, paid search, display advertising)
  • Content Marketing Collaboration: Assist in developing content marketing strategies that complement email initiatives
  • Website Optimization: Contribute to website optimization and conversion rate improvement projects

15% SMS Marketing: Develop and execute digital marketing plan using SMS channels including:
  • Design and execute SMS marketing strategies to complement email campaigns
  • Analyze SMS campaign performance and optimize for engagement

REQUIRED SKILLS & QUALIFICATIONS:
  • Bachelor's degree in digital marketing, or related field and minimum of 3-5 years' work experience in strategic marketing
  • Experience with all different aspects of digital marketing channels, specifically email and SMS marketing
  • Experience with building customer segments and journeys
  • Ability to learn quickly and apply best practices
  • Detail-oriented: Ability to analyze results, prioritize work and organize time
  • Strong problem-solving and decision-making skills
  • Excellent communication skills, both written and oral
  • Familiar with Adobe Suite: (Photoshop, Illustrator, InDesign, etc.)
  • Self-motivated and great self-manager
  • Great team player and works well in a collaborative environment.
  • Must be current on market trends and customer needs in conjunction with company mission, brand, and audience

BENEFITS
  • Excellent medical, dental, and life insurance
  • 401(k) savings plan with company matching funds
  • Company-funded retirement plan
  • Merchandise discount
  • Discounted UTA Eco pass
  • Paid leave and holidays
  • Great work environment

EQUAL OPPORTUNITY AND DIVERSITY
We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.

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