Email Strategy & Digital Marketing Manager REPORTS TO Senior Marketing Manager, Omni-Channel ... This individual will orchestrate integrated marketing strategies that drive traffic to DeseretBook ...
Email Strategy & Digital Marketing Manager REPORTS TO Senior Marketing Manager, Omni-Channel ... This individual will orchestrate integrated marketing strategies that drive traffic to DeseretBook ...
Digital Marketing Manager
Lehi, UT · Hybrid
What is a day in the life of a Digital Advertising Strategist? * Manage and delegate the creation ... Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales ...
Quick apply
Digital Marketing Manager
Lehi, UT · Hybrid
What is a day in the life of a Digital Advertising Strategist? * Manage and delegate the creation ... Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales ...
Digital Marketing Manager
Lehi, UT · On-site
What is a day in the life of a Digital Advertising Strategist? * Manage and delegate the creation ... Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales ...
Digital Marketing Manager
Lehi, UT · On-site
What is a day in the life of a Digital Advertising Strategist? * Manage and delegate the creation ... Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales ...
Digital Marketing Manager
Lehi, UT · Hybrid
What is a day in the life of a Digital Advertising Strategist? * Manage and delegate the creation ... Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales ...
Digital Marketing Manager
Lehi, UT · Hybrid
What is a day in the life of a Digital Advertising Strategist? * Manage and delegate the creation ... Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales ...
KSL Digital Ad Trafficking Specialist (Full-time)
Salt Lake City, UT · On-site
$53K - $63K/yr
POSITION OVERVIEWResponsible for the precise execution of digital advertising campaigns, this role uses ad management software to schedule and launch campaigns according to strict timelines. They ...
KSL Digital Ad Trafficking Specialist (Full-time)
Salt Lake City, UT · On-site
$53K - $63K/yr
POSITION OVERVIEWResponsible for the precise execution of digital advertising campaigns, this role uses ad management software to schedule and launch campaigns according to strict timelines. They ...
KSL Digital Ad Trafficking Specialist (Full-time)
Salt Lake City, UT · Hybrid
$53K - $63K/yr
POSITION OVERVIEW Responsible for the precise execution of digital advertising campaigns, this role uses ad management software to schedule and launch campaigns according to strict timelines. They ...
KSL Digital Ad Trafficking Specialist (Full-time)
Salt Lake City, UT · Hybrid
$53K - $63K/yr
POSITION OVERVIEW Responsible for the precise execution of digital advertising campaigns, this role uses ad management software to schedule and launch campaigns according to strict timelines. They ...
Digital Marketing Specialist (Part-Time)
American Fork, UT · On-site
$22 - $25/hr
Marketing Manager Job Location: Corporate Office | American Fork, UT Pay: $22-$25 hourly ABOUT US ... Ensure campaign traffic flows seamlessly from ad click to conversion by improving user experience ...
Digital Marketing Specialist (Part-Time)
American Fork, UT · On-site
$22 - $25/hr
Marketing Manager Job Location: Corporate Office | American Fork, UT Pay: $22-$25 hourly ABOUT US ... Ensure campaign traffic flows seamlessly from ad click to conversion by improving user experience ...
Marketing Manager Job Location: Corporate Office | American Fork, UT Pay: $22-$25 hourly ABOUT US ... Ensure campaign traffic flows seamlessly from ad click to conversion by improving user experience ...
Marketing Manager Job Location: Corporate Office | American Fork, UT Pay: $22-$25 hourly ABOUT US ... Ensure campaign traffic flows seamlessly from ad click to conversion by improving user experience ...
Digital Marketing Specialist (Part-Time)
American Fork, UT · On-site
$22 - $25/hr
Ensure campaign traffic flows seamlessly from ad click to conversion by improving user experience ... QUALIFICATIONS:3+ Years' experience managing paid advertising campaigns across Meta, Google, or ...
Digital Marketing Specialist (Part-Time)
American Fork, UT · On-site
$22 - $25/hr
Ensure campaign traffic flows seamlessly from ad click to conversion by improving user experience ... QUALIFICATIONS:3+ Years' experience managing paid advertising campaigns across Meta, Google, or ...
Digital Advertising Strategist
Lehi, UT · Hybrid
$77K - $88K/yr
... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.
Digital Advertising Strategist
Lehi, UT · Hybrid
$77K - $88K/yr
... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.
Digital Advertising Strategist
Lehi, UT · On-site
$77K - $88K/yr
... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.
Digital Advertising Strategist
Lehi, UT · On-site
$77K - $88K/yr
... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.
Digital Advertising Strategist
Lehi, UT · Hybrid
$77K - $88K/yr
... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.
Quick apply
Digital Advertising Strategist
Lehi, UT · Hybrid
$77K - $88K/yr
... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.
Digital Advertising Strategist (Mandarin)
Lehi, UT · On-site
$77K - $88K/yr
... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.
Digital Advertising Strategist (Mandarin)
Lehi, UT · On-site
$77K - $88K/yr
... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.
KSL Digital Ad Trafficking Specialist (Full-time)
Salt Lake City, UT · Hybrid
$53K - $63K/yr
POSITION OVERVIEW Responsible for the precise execution of digital advertising campaigns, this role uses ad management software to schedule and launch campaigns according to strict timelines. They ...
KSL Digital Ad Trafficking Specialist (Full-time)
Salt Lake City, UT · Hybrid
$53K - $63K/yr
POSITION OVERVIEW Responsible for the precise execution of digital advertising campaigns, this role uses ad management software to schedule and launch campaigns according to strict timelines. They ...
Digital Advertising Strategist (Mandarin)
Lehi, UT · Hybrid
$77K - $88K/yr
... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.
Quick apply
Digital Advertising Strategist (Mandarin)
Lehi, UT · Hybrid
$77K - $88K/yr
... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.
Digital Advertising Strategist (Mandarin)
Lehi, UT · Hybrid
$77K - $88K/yr
... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.
Digital Advertising Strategist (Mandarin)
Lehi, UT · Hybrid
$77K - $88K/yr
... catalyze traffic and sales velocity * Collaborate with the brand management team to align ... digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.
KSL Digital Ad Trafficking Specialist (Full-time)
Salt Lake City, UT · On-site
$53K - $63K/yr
POSITION OVERVIEWResponsible for the precise execution of digital advertising campaigns, this role uses ad management software to schedule and launch campaigns according to strict timelines. They ...
KSL Digital Ad Trafficking Specialist (Full-time)
Salt Lake City, UT · On-site
$53K - $63K/yr
POSITION OVERVIEWResponsible for the precise execution of digital advertising campaigns, this role uses ad management software to schedule and launch campaigns according to strict timelines. They ...
KSL Digital Ad Trafficking Specialist (Full-time)
Salt Lake City, UT · On-site
$53K - $63K/yr
POSITION OVERVIEW Responsible for the precise execution of digital advertising campaigns, this role uses ad management software to schedule and launch campaigns according to strict timelines. They ...
KSL Digital Ad Trafficking Specialist (Full-time)
Salt Lake City, UT · On-site
$53K - $63K/yr
POSITION OVERVIEW Responsible for the precise execution of digital advertising campaigns, this role uses ad management software to schedule and launch campaigns according to strict timelines. They ...
Director of Marketing & Ecom
Lehi, UT · On-site
$140K - $165K/yr
Aligning calendars, audiences, offers, merchandising, and channel actions to improve traffic ... digital growth, performance media, channel management, commercial strategy, or related work
Director of Marketing & Ecom
Lehi, UT · On-site
$140K - $165K/yr
Aligning calendars, audiences, offers, merchandising, and channel actions to improve traffic ... digital growth, performance media, channel management, commercial strategy, or related work
Senior Marketing Account Manager
South Jordan, UT · On-site
$80K - $85K/yr
Understand key digital marketing metrics and confidently participate in performance conversations. * Route marketing and creative requests through established traffic-management processes. * Develop ...
Senior Marketing Account Manager
South Jordan, UT · On-site
$80K - $85K/yr
Understand key digital marketing metrics and confidently participate in performance conversations. * Route marketing and creative requests through established traffic-management processes. * Develop ...
Digital Traffic Manager information
See Midvale, UT salary details
$24K - $34.5K
3% of jobs
$34.5K - $44.9K
14% of jobs
$49.2K is the 25th percentile. Wages below this are outliers.
$44.9K - $55.3K
19% of jobs
$55.3K - $65.7K
13% of jobs
The median wage is $66.3K / yr.
$65.7K - $76.1K
18% of jobs
$85.9K is the 75th percentile. Wages above this are outliers.
$76.1K - $86.6K
9% of jobs
$86.6K - $97K
7% of jobs
$97K - $107.4K
6% of jobs
$107.4K - $117.8K
4% of jobs
$117.8K - $128.2K
3% of jobs
$128.2K - $138.6K
3% of jobs
$24K
$74K
$138.6K
How much do digital traffic manager jobs pay per year?
What is a digital traffic manager?
What are the key skills and qualifications needed to thrive as a digital traffic manager, and why are they important?
How does a digital traffic manager typically collaborate with creative and marketing teams to ensure timely delivery of campaigns?
What is the difference between Digital Traffic Manager vs Digital Marketing Specialist?
| Aspect | Digital Traffic Manager | Digital Marketing Specialist |
|---|---|---|
| Primary Focus | Managing and optimizing website and ad traffic to increase conversions | Developing and executing digital marketing campaigns across channels |
| Skills & Certifications | SEO, SEM, analytics tools, campaign management | Content creation, social media, SEO, analytics |
| Work Environment | Digital agencies, e-commerce, marketing teams | Marketing departments, agencies, freelance |
While both roles involve digital marketing, the Digital Traffic Manager primarily focuses on driving and optimizing website and ad traffic, whereas the Digital Marketing Specialist develops broader marketing strategies across multiple channels. The Traffic Manager emphasizes analytics and campaign management, making their roles complementary but distinct within digital marketing teams.
What are popular job titles related to Digital Traffic Manager jobs in Midvale, UT?
For Digital Traffic Manager jobs in Midvale, UT, the most frequently searched job titles are:
What job categories do people searching Digital Traffic Manager jobs in Midvale, UT look for?
The top searched job categories for Digital Traffic Manager jobs in Midvale, UT are:
Full-time
Medical, Dental, Life, Retirement, PTO
Re-posted 25 days ago
Deseret Book rating
7.7
Based on 6 frontline employees who took The Breakroom Quiz
3rd of 11 rated book shops
Job description
Email Strategy & Digital Marketing Manager
REPORTS TO
Senior Marketing Manager, Omni-Channel
LOCATION
Corporate Office
Salt Lake City, UT
STARTING DATE
Immediately
POSITION TYPE
Full Time; Hybrid
OUR COMPANY
Deseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey.
In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you.
THE OPPORTUNITY
The Email Strategy & Digital Marketing Manager will lead email and digital strategies, planning, and execution for Deseret Book. This role requires a creative business strategist who can develop and execute comprehensive email and digital marketing campaigns that connect our faith-based community with meaningful content and products across all channels.
This individual will orchestrate integrated marketing strategies that drive traffic to DeseretBook.com, our retail stores, Bookshelf+ platform, and special events while growing our digital community and deepening customer engagement. They will lead our digital marketing initiatives with a primary focus on email marketing excellence that includes growing the Deseret Book email and SMS list and creating and execute email journey to drive consideration and purchase of Deseret Book offerings.
They will work closely with our marketing, content, and creative teams as well as sales channel owners to ensure they have the information and resources needed to produce and execute email marketing strategies and journeys with the goal of connecting current and potential communities with Deseret Book content and product as well as position Deseret Book driving traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+, Deseret Book's digital subscription service.
Successful candidates will have an understanding of the needs and culture of members of The Church of Jesus Christ of Latter-Day Saints and have the ability to create and execute creative and strategic plans, collaborate well with others, and give and receive focused feedback. They will leverage insights on our communities to drive strategies and plans that pulls consumers into the product and content we are offering.
RESPONSIBILITIES INCLUDE:
70% Email Marketing Strategy Development, Campaign Management & Performance Analytics: Develop, define, and lead the email marketing for Deseret Book. This includes:
- Strategy Development & Execution:
- Architect comprehensive email marketing strategies aligned with company objectives and customer journey stages (awareness, consideration, conversion, retention, loyalty)
- Develop sophisticated customer segmentation strategies based on behavioral data, purchase history, and engagement patterns
- Create and optimize automated email journeys and lifecycle campaigns that nurture leads and drive conversions
- Design and implement promotional calendars aligned with product launches, seasonal campaigns, and faith-based events
- Campaign Management
- Lead end-to-end email campaign development from conceptualization to post-campaign analysis
- Partner with creative teams to develop compelling email content that resonates with our faith-based community
- Implement A/B testing protocols for subject lines, content, CTAs, and send times to maximize performance
- Ensure brand consistency and message alignment across all email communications
- Performance Analytics & Optimization
- Monitor and analyze key email metrics including open rates, CTR, conversion rates, and revenue attribution
- Develop comprehensive reporting dashboards to track campaign performance and ROI
- Identify trends and insights to continuously improve email marketing effectiveness
15% Digital Marketing Support: Assist in other digital marketing efforts that will drive traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+ including:
- Collaboration & Planning: Collaborate on integrated digital marketing campaigns across multiple channels (social media, paid search, display advertising)
- Content Marketing Collaboration: Assist in developing content marketing strategies that complement email initiatives
- Website Optimization: Contribute to website optimization and conversion rate improvement projects
15% SMS Marketing: Develop and execute digital marketing plan using SMS channels including:
- Design and execute SMS marketing strategies to complement email campaigns
- Analyze SMS campaign performance and optimize for engagement
REQUIRED SKILLS & QUALIFICATIONS:
- Bachelor's degree in digital marketing, or related field and minimum of 3-5 years' work experience in strategic marketing
- Experience with all different aspects of digital marketing channels, specifically email and SMS marketing
- Experience with building customer segments and journeys
- Ability to learn quickly and apply best practices
- Detail-oriented: Ability to analyze results, prioritize work and organize time
- Strong problem-solving and decision-making skills
- Excellent communication skills, both written and oral
- Familiar with Adobe Suite: (Photoshop, Illustrator, InDesign, etc.)
- Self-motivated and great self-manager
- Great team player and works well in a collaborative environment.
- Must be current on market trends and customer needs in conjunction with company mission, brand, and audience
BENEFITS
- Excellent medical, dental, and life insurance
- 401(k) savings plan with company matching funds
- Company-funded retirement plan
- Merchandise discount
- Discounted UTA Eco pass
- Paid leave and holidays
- Great work environment
EQUAL OPPORTUNITY AND DIVERSITY
We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.
About DESERET BOOK
Sourced by ZipRecruiter
Industry
Retail
Company size
1,001 - 5,000 Employees
Headquarters location
Salt Lake City, UT, US
Year founded
1866