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Advertising Operations Jobs in Connecticut (NOW HIRING)

HearstDMS.com Hearst DMS is a highly successful nationwide team focused on accelerating the expansion of our digital advertising operation for the local business community. With over 13,000 active ...

HearstDMS.com Hearst DMS is a highly successful nationwide team focused on accelerating the expansion of our digital advertising operation for the local business community. With over 13,000 active ...

Live Operations Associate

Stamford, CT ยท On-site

$80K - $90K/yr

... advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a ... About the team The Live Operations- Premium Subscriptions team builds, launches, and manages ...

Manage trade advertising activities and related administrative processes * * Coordinate product ... Provide operational support for ad hoc Commercial and Sales initiatives What You'll Need * Bachelor ...

Manage trade advertising activities and related administrative processes * * Coordinate product ... Provide operational support for ad hoc Commercial and Sales initiatives What You'll Need * Bachelor ...

Data Scientist

Stamford, CT ยท On-site +1

Bachelor's degree in computer science, statistics, operations research or equivalent combination of ... advertising solutions via Spectrum Reach. When you join our team, you'll be keeping our customers ...

Associate Data Scientist

Stamford, CT ยท Hybrid

$62K - $63K/yr

Bachelor's degree in computer science, statistics, operations research or equivalent combination of ... advertising solutions via Spectrum Reach. When you join our team, you'll be keeping our customers ...

Showing results 21-40

Advertising Operations information

See Connecticut salary details

$49K

$79.5K

$135.6K

How much do advertising operations jobs pay per year?

As of Aug 21, 2026, the average yearly pay for advertising operations in Connecticut is $79,485.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,400.00 and $79,400.00 per year, depending on experience, location, and employer.

What is advertising operations?

Advertising Operations, often called Ad Ops, refers to the processes and teams responsible for managing, delivering, and optimizing digital advertising campaigns. Ad Ops professionals ensure that ads are correctly set up, tracked, and perform as intended across various platforms. Their work involves campaign trafficking, troubleshooting technical issues, monitoring performance metrics, and collaborating with sales, marketing, and technical teams. The goal is to maximize ad effectiveness while maintaining a smooth workflow between advertisers, publishers, and technology providers.

What are the key skills and qualifications needed to thrive as an advertising operations professional?

To thrive in Advertising Operations, a solid understanding of digital advertising platforms, campaign management, and data analysis is essential, often supported by a degree in marketing or a related field. Familiarity with ad servers like Google Ad Manager, programmatic platforms, and analytics tools such as Google Analytics is typically required. Strong attention to detail, problem-solving abilities, and effective communication skills help professionals excel in fast-paced environments. These competencies ensure seamless campaign execution, accurate reporting, and optimal ad performance for clients and stakeholders.

What are some common challenges faced by professionals in advertising operations, and how can they be managed effectively?

Professionals in Advertising Operations often encounter challenges such as managing multiple campaigns with tight deadlines, troubleshooting ad delivery or reporting issues, and adapting to rapidly changing ad technologies and platforms. Effective time management, strong communication with sales, creative, and technical teams, and continuous learning about new ad tools and industry standards are key to overcoming these challenges. Building solid processes for campaign setup, monitoring, and optimization can also help ensure smooth operations and successful campaign performance.

What is the difference between Advertising Operations vs Digital Marketing?

AspectAdvertising OperationsDigital Marketing
Primary FocusManaging ad campaigns, ad trafficking, and campaign optimizationCreating and executing marketing strategies across digital channels
Skills & CertificationsAd tech tools, programmatic advertising, analyticsSEO, content marketing, social media, analytics
Work EnvironmentAdvertising agencies, media companies, ad tech firmsBrands, marketing agencies, digital consultancies

Advertising Operations primarily focuses on managing and optimizing ad campaigns using ad tech tools, while Digital Marketing encompasses a broader range of online marketing strategies. Both roles require analytical skills, but Advertising Operations is more technical and campaign-specific, whereas Digital Marketing involves strategic planning across multiple channels.

Is advertising operations a high paying job?

Advertising operations roles can offer competitive salaries, especially with experience and technical skills in ad management platforms and data analysis. Salaries vary by location, company size, and level of responsibility, but they generally provide a solid income within the marketing and digital media industry.

What are the most commonly searched types of Advertising Operations jobs in Connecticut?

The most popular types of Advertising Operations jobs in Connecticut are:

What are popular job titles related to Advertising Operations jobs in Connecticut?

For Advertising Operations jobs in Connecticut, the most frequently searched job titles are:

Infographic showing various Advertising Operations job openings in Connecticut as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 11% Part Time, 3% Temporary, 4% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $79,485 per year, or $38.2 per hour.

Franchise Marketing Strategist

Hearst Newspapers

Norwalk, CT โ€ข On-site, Remote

Full-time

Medical, Dental, Retirement

Re-posted 29 days ago


Job description

This role will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a focused go-to-market strategy. The Franchise Marketing Strategist will shape and execute B2B initiatives that empower franchise-focused sales teams to drive measurable revenue growth across franchisors and franchisees nationwide.

This role will own the development of end-to-end lead funnel strategies that identify, engage, and convert both franchisor- and franchisee-level opportunities into long-term DMS omni-channel customers. These solutions span search, social, reputation management, targeted display, website design, and other digital offerings designed to deliver powerful, scalable results for multi-location brands.

Partnering closely with Product, Sales, and Customer Experience, this role will develop compelling positioning, sales enablement materials, and actionable insights that accelerate sales velocity across our three core franchise partnership models: system-wide implementations, preferred vendor programs, and franchisee development initiatives.

ESSENTIAL FUNCTIONS:

  • Build and lead franchise B2B marketing strategies and tactics: Develop franchise-specific sales assets-including capabilities decks, value propositions, case studies, and pitch materials-that clearly articulate the DMS franchise value story and accelerate system adoption.
  • Own franchise market intelligence: Lead market segmentation, enterprise account mapping, and target list development to focus sales efforts on the highest-value franchisor and franchisee opportunities.
  • Define franchise messaging and positioning: Create clear, compelling messaging frameworks that ensure consistency across sales outreach, prospecting, and marketing campaigns while simplifying complex solutions for maximum impact.
  • Design demand generation programs: Build and execute content-driven lead generation and nurturing programs that convert organic interest into qualified pipeline and revenue growth.
  • Partner closely with sales leadership: Collaborate on targeting strategy and market research to identify, size, and prioritize high-potential franchise categories.
  • Measure and optimize performance: Analyze initiative performance and funnel metrics to continuously refine targeting, messaging, lead generation tactics, and ROI.
  • Lead competitive and market insights:ย Conduct ongoing competitive research and franchise market analysis to surface trends, white-space opportunities, and differentiation insights that inform go-to-market strategy, sales positioning, and prioritization of high-growth categories.
  • Operate with ownership and accountability: Manage execution of franchise marketing objectives, including budget oversight, fiscal discipline, and delivery of measurable business outcomes.

REQUIREMENTS:

  • 3-5+ years of experience in B2B marketing, product marketing, or go-to-market roles within digital advertising or related industries.
  • A four-year degree in Marketing or Business Management is preferred.ย 
  • Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus.
  • Strong passion for supporting sales teams, driving pipeline impact, and translating strategy into execution.
  • Proven ability to operate as a self-starter in ambiguous, fast-moving environments and build programs from the ground up.
  • Experience working with CRM, sales enablement, and lead nurturing tools such as Salesforce, HubSpot, Outreach, and Gong.
  • Strong analytical, communication, and cross-functional collaboration skills.

Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing.

What We Offer:

  • Comprehensive benefits package including health, dental, 401k with company match, and more
  • Work-from-home environment, eliminating commuting hassles

Learn about the company through the links below:ย www.JoinHNP.comย ย ย ย ย ย ย ย ย ย ย  | ย ย ย ย ย ย ย ย ย  www.HearstDMS.com


Hearst DMS is a highly successful nationwide team focused on accelerating the expansion of our digital advertising operation for the local business community. With over 13,000 active daily campaigns, we create, manage, and sell digital marketing solutions across dozens of communities, and offer local businesses an unparalleled opportunity to grow successfully online.

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