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Advertising Manager information

See Redding, CT salary details

$34.3K

$91.8K

$136.1K

How much do advertising manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for advertising manager in Redding, CT is $91,786.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,100.00 and $115,800.00 per year, depending on experience, location, and employer.

What is an advertising manager?

An advertising manager plans and directs the advertising and promotional campaigns of companies to generate interest and revenue for a service or a product. They work with sales agents, financial staff, and art directors to run campaigns from start to finish, and achieve an agreed upon objective.

What are the key skills and qualifications needed to thrive as an advertising manager?

To thrive as an Advertising Manager, you need expertise in marketing strategy, campaign management, and analytics, often supported by a degree in marketing or a related field. Familiarity with digital advertising platforms (like Google Ads and Facebook Ads), analytics tools, and media planning software is typically required. Strong leadership, creativity, and communication skills help distinguish top performers in this role. These competencies are essential for crafting effective campaigns, maximizing ROI, and leading teams in a dynamic, results-driven environment.

How does an advertising manager typically collaborate with creative and sales teams to deliver effective campaigns?

Advertising Managers play a pivotal role in bridging the gap between creative teams, who develop campaign concepts, and sales teams, who interface with clients and drive revenue. They coordinate project timelines, communicate client objectives, and ensure that creative deliverables align with both brand messaging and sales goals. Regular meetings and feedback sessions are common, ensuring that campaigns are on track and adjustments are made promptly to meet client expectations. This collaborative environment requires strong organizational and interpersonal skills, as well as the ability to manage multiple stakeholders and deadlines simultaneously.

What is the difference between Advertising Manager vs Marketing Coordinator?

AspectAdvertising ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing, advertising, or related field; experience in ad campaignsBachelor's degree in marketing, communications, or related field; entry-level to mid-level experience
Work EnvironmentOversees advertising campaigns, collaborates with creative teams, manages budgetsSupports marketing initiatives, coordinates campaigns, conducts research
Industry UsageCommon in advertising agencies, large corporationsFound across various industries, including corporate, non-profit, and retail

The Advertising Manager focuses on planning, executing, and managing advertising campaigns, often leading creative teams and handling budgets. In contrast, the Marketing Coordinator supports broader marketing strategies, assists with campaign coordination, and conducts market research. Both roles require marketing knowledge, but the Advertising Manager typically has more experience and responsibility in campaign management.

What does an advertising manager do?

An advertising manager plans, develops, and oversees advertising campaigns to promote products or services. They coordinate with creative teams, analyze market trends, and manage budgets to ensure effective advertising strategies. Strong communication skills and knowledge of marketing tools are essential for success in this role.
More about Advertising Manager jobs

What are the most commonly searched types of Advertising jobs in Redding, CT?

The most popular types of Advertising jobs in Redding, CT are:

What cities near Redding, CT are hiring for Advertising Manager jobs?

Cities near Redding, CT with the most Advertising Manager job openings:

Advertising Manager jobs near you
Infographic showing various Advertising Manager job openings in Redding, CT as of June 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $91,786 per year, or $44.1 per hour.

Marketplace PPC (Advertising) Strategy Manager

Gorilla Commerce

Norwalk, CT • Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 25 days ago

Job description

Position Snapshot 
The PPC Strategy Manager owns on-platform advertising strategy across Amazon, Walmart, and other emerging marketplaces, and is accountable for turning that strategy into execution with a team of two campaign specialists. This role sets the direction on where to invest, optimize and test then translates those decisions into a clear directive for the team executes against. This role also owns the relationships with marketplace advertising partners (Amazon, Walmart Connect, and others), using those relationships and platform roadmaps to stay ahead of new ad products, betas, and investment opportunities. Deep fluency in the advertising consoles is essential: this person knows what each platform can and cannot do and builds strategy that maps to real optimizations. The ideal candidate pairs marketplace advertising expertise with solid people leadership and a test-and-learn mindset that scales as Gorilla Commerce expands its omnichannel footprint.
 

About Gorilla Commerce 

What We Do: We’re a leading e-commerce company focused on creating high-quality, affordable products that make everyday life easier.  

Scale & Footprint: Headquartered in Norwalk, CT, Gorilla Commerce is a Top 10 Amazon U.S. seller with rapid growth and expanding into an omnichannel presence.  

Industry Differentiator: Known for our flagship brand, Gorilla Grip, we combine creativity with data-driven insights to deliver obsession-worthy products.  

Culture Highlights: Fast-paced, collaborative, and customer-focused environment where innovation and growth thrive.  

Impressive Growth: We’re a rapidly growing e-commerce company with ambitious plans to expand our reach and evolve into a true omnichannel business. 


What You'll Do 
  • Set marketplace advertising strategy: Own on-platform advertising strategy across Amazon, Walmart, and other emerging marketplaces — defining where to invest, where to pull back, and how spend maps to growth and profitability goals by category and product lifecycle stage.
  • Own marketplace partner relationships: Serve as the primary point of contact for Amazon, Walmart Connect, Target Plus, and other marketplace advertising partners; leverage those relationships to surface new ad products, betas, and investment opportunities, and bring platform roadmap intelligence back into planning.
  • Drive the test-and-learn roadmap: Define the testing agenda — identify what is worth A/B testing (creative, bids, targeting, placements, dayparting, new ad formats), prioritize the roadmap by expected impact, and set clean success criteria and read-out standards so results are trusted and actionable.
  • Lead and direct the execution team: Translate strategy into clear, prioritized execution briefs for two remote campaign specialists; delegate build and optimization work, review execution for quality, unblock issues, and ensure changes ship on time.
  • Manage and develop remote talent: Manage, coach, and develop two remote campaign/execution specialists — setting goals, giving feedback, and building a high-performing, accountable team.
  • Recommend investment for leadership approval: Develop advertising investment recommendations — budget levels, reallocation, and efficiency targets (ACoS / TACoS / ROAS) — and present them to leadership for approval; execute approved spend and monitor pacing and efficiency against plan.
  • Partner cross-functionally: Partner cross-functionally with Product Management, Creative, and Merchandise Planning to align advertising with launches, pricing, promotions, and inventory, and to connect ad performance to organic rank and total marketplace performance.
  • Scale with AI and automation: Champion AI and automation in the advertising workflow — adopting tooling that scales campaign monitoring, measurement, and optimization as the catalog and channel count grow.

What You'll Bring 
  • 5+ years of experience in marketplace or digital advertising, with hands-on ownership of Amazon Advertising and Walmart Connect campaigns; Roundel or other advertising experience a plus.
  • Expert, hands-on knowledge of advertising campaign architecture, bidding, targeting, match types, budgets, and reporting.
  • Demonstrated success building and running a structured test-and-learn / A/B testing program that drove measurable efficiency or growth gains.
  • Experience directly managing people, preferably remote and/or globally distributed employees, with a track record of developing high performers.
  • Experience owning or external partner relationships.
  • Strong command of advertising performance metrics (ACoS, TACoS, ROAS) and the ability to tie spend decisions to growth, profitability, and organic rank.
  • Ability to translate strategy into clear execution briefs and hold a team accountable to quality and timelines.
  • Proficiency with AI productivity and automation tools (e.g., Claude, ChatGPT) to scale advertising workflows a plus.
  • Excellent written and verbal communication and executive presentation skills, with the ability to influence leadership on investment decisions.
  • Highly organized, detail-oriented, and comfortable managing multiple workstreams across a rapidly evolving marketplace environment.
  • Ownership mindset — deep accountability for advertising performance, team output, and partner relationships.

What We Offer 

At Gorilla Commerce, we believe great work deserves great rewards. Here’s what you can expect when you join our team: 

✔ Competitive Benefits Package 

  • Health Coverage: Comprehensive medical, dental, and vision plans, including a free medical option. 

  • 401(k) with Company Match: Supporting your long-term financial wellness. 

  • Paid Time Off: Generous PTO, holidays, and “Birthday Your Way” – take a day off during your birthday month. 

  • Parental Leave: Paid time off for new parents. 

  • Wellness Support: Mental health resources, free gym in our Norwalk office, and Employee Assistance Programs. 

✔ Flexible Work Arrangement 

  • Hybrid schedule with three in-office days (Monday–Wednesday)  

  • Remote Flex Week: One fully remote week per year—the week between Christmas and New Year 

✔ Perks That Matter 

  • Learning & Development: Professional development encouraged and opportunities provided annually. 

  • Lifestyle Benefits: Commuter assistance, pet-friendly office, and wellness programs. 

  • Culture Perks: Free snacks, coffee, and team events to keep our community strong. 


Candidates residing in Connecticut, New York, or New Jersey will follow a hybrid schedule, working from our Norwalk, CT headquarters three days per week. For candidates based outside of these states, the role is fully remote.

Equal Opportunity Statement 

We welcome teammates from all backgrounds, identities, and experiences. If you think you’re a great fit, we encourage you to apply. 


 

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