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Advertising Director Jobs in California (NOW HIRING)

Advertising Director

San Rafael, CA · On-site

$110K - $140K/yr

As our Advertising Director, you will bridge the gap between our storied legacy and our digital-first future. Reporting directly to the President and Publisher, you will be the primary architect of ...

Advertising Director

San Rafael, CA · On-site

$110K - $140K/yr

As our Advertising Director, you will bridge the gap between our storied legacy and our digital-first future. Reporting directly to the President and Publisher, you will be the primary architect of ...

DISQO is a leading provider of advertising intelligence, measuring brand and performance outcomes ... The Insights Director serves as a strategic contributor to the insights team, delivering ...

VC Director

San Francisco, CA · On-site

$180 - $220/hr

... Director jobs in San Francisco, United States" are published.## About This RoleThe Corporate Venture Capital Director at Hilti Ventures will identify, evaluate, and execute investment opportunities ...

We're looking for a Advertising Account Director to join our advertiser-facing team, focusing on high-level account management, designing client strategy, and helping to lead a team of account staff ...

New

We're looking for an Advertising Account Director to join our advertiser-facing team, focusing on high-level account management, designing client strategy, and helping to lead a team of account staff ...

We're looking for an Advertising Account Director to join our advertiser-facing team, focusing on high-level account management, designing client strategy, and helping to lead a team of account staff ...

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Showing results 1-20

Advertising Director information

See California salary details

$13.8K

$85K

$125.3K

How much do advertising director jobs pay per year?

As of Aug 25, 2026, the average yearly pay for advertising director in California is $85,008.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,500.00 and $111,500.00 per year, depending on experience, location, and employer.

What does an advertising director do?

An advertising director works to oversee projects or advertising campaigns for an ad department or agency. As an advertising director, your exact responsibilities depend on the type of projects on which you work as well as the size of the agency. Your duties may include negotiating each client contract, hiring creative or sales staff, or working on a budget for projects or the advertising department as a whole. You may also function as a creative director who is in charge of the creative aspects of making the advertisements. An advertising art director, meanwhile, focuses on media acquisition for ad campaigns.

What are the key skills and qualifications needed to thrive as an advertising director?

To thrive as an Advertising Director, you need expertise in marketing strategy, campaign management, and market analysis, usually supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with digital advertising platforms, analytics tools like Google Analytics, and project management software is essential. Exceptional leadership, creative vision, and persuasive communication skills help drive team performance and client satisfaction. These abilities are crucial for developing effective advertising strategies, optimizing campaign outcomes, and leading successful teams in a competitive industry.

What are some common challenges faced by an advertising director when managing multiple campaigns across different channels?

Advertising Directors often juggle several campaigns simultaneously, each targeting different audiences and utilizing a variety of channels such as digital, print, and broadcast. One common challenge is ensuring consistent brand messaging while adapting creative strategies to fit each platform's unique requirements. Coordinating cross-functional teams—including creative, media planning, and analytics—requires strong communication and project management skills. Managing tight deadlines and shifting client expectations is also typical, making flexibility and proactive problem-solving essential for success in this role.

What is the difference between Advertising Director vs Marketing Manager?

AspectAdvertising DirectorMarketing Manager
Primary FocusOversees advertising campaigns and creative strategiesDevelops overall marketing strategies and manages marketing initiatives
Required CredentialsBachelor's degree in marketing, advertising, or related field; experience in advertisingBachelor's degree in marketing, business, or related field; experience in marketing management
Work EnvironmentCreative agencies, advertising departmentsCorporate marketing departments, agencies
Industry UsageCommonly used in advertising and media companiesUsed across various industries for overall marketing roles

The Advertising Director primarily focuses on managing advertising campaigns and creative strategies, while the Marketing Manager oversees broader marketing initiatives and strategies. Both roles require similar educational backgrounds and often work within marketing or advertising departments, but their scope and responsibilities differ based on campaign versus overall marketing management.

What are the most commonly searched types of Advertising jobs in California?

The most popular types of Advertising jobs in California are:

What cities in California are hiring for Advertising Director jobs?

Cities in California with the most Advertising Director job openings:

Infographic showing various Advertising Director job openings in California as of August 2026, with employment types broken down into 2% As Needed, 85% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $85,008 per year, or $40.9 per hour.

Advertising Director

MediaNews Group, Inc.

San Rafael, CA • On-site

$110K - $140K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 18 days ago


Job description

Summary:

Are you ready to be the voice of Marin's business community? For 165 years, the Marin Independent Journal has been more than a newspaper-we are the cornerstone of our community. As a proud recipient of 19 California News Publishers Association awards this year alone, including the coveted General Excellence award, we don't just report the news; we define the conversation in the North Bay.

We are looking for a visionary Advertising Director to guide our sales strategy. We are an organization that is bucking industry trends-posting a 75%+ growth in digital subscriptions over the last three years while maintaining a stable, loyal print base. We aren't just selling ad space; we are connecting the community with the businesses that sustain it. As our Advertising Director, you will bridge the gap between our storied legacy and our digital-first future. Reporting directly to the President and Publisher, you will be the primary architect of our advertising success, balancing the stewardship of our traditional print presence with an aggressive, innovative push into digital and social platforms. You will lead our inside and outside sales teams, mentor our representatives, and act as a strategic partner to our clients-from small, family-owned retailers to major regional institutions.

Location Note: This role is based in San Rafael, CA. Candidate must be available to report to the office multiple times per week and attend meetings and community events throughout Marin County and the broader Bay Area.

What you will do:

  • Driving Revenue: Develop and execute sales strategies that capitalize on our 165-year reputation while aggressively scaling our digital portfolio

  • Building the Team: Recruit, train, and inspire a high-performing sales organization. We need a mentor who knows how to cultivate talent and empower veteran staff to reach new heights

  • Operational Excellence: Modernize our sales pipeline, leveraging CRM insights to forecast growth and refine our approach based on real-time market data

  • Cross-Platform Integration: Collaborate with marketing, production, and leadership across our network, including The Mercury News and the East Bay Times, to build integrated, multi-channel campaigns

  • Strategic Market Presence: Represent the Marin IJ at client events, chambers of commerce, and business associations. You are the face of our commercial operation

What you will bring:

  • The Experience: You bring 5+ years of success in media or sales leadership, with at least 2 years specifically focused on digital advertising and emerging media trends

  • The Mindset: You understand the unique business landscape of Marin and the North Bay. You have a proven track record of exceeding sales targets, not just meeting them

  • The Skills: You are a gifted communicator and presenter. You are tech-savvy, proficient in sales CRM/analytics, and able to negotiate complex contracts with ease

  • The Passion: You believe in the power of local news. You understand that when a local business thrives, the entire community benefits, and you are driven to make that happen

Benefits and Compensation:

The salary range is is $85,000 - $100,000 + cell phone stipend, mileage reimbursement, and commission (OTE $110,000 - $140,000). Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Please click the following link for more detailed information: www.mymedianewsgroup.com

Who we are:

The Marin Independent Journal, a subsidiary of MediaNews Group, provides comprehensive daily news coverage across Marin County. As the only daily newspaper, The Marin Independent Journal provides in-depth reporting from Novato, San Rafael and Marin City to West Marin County and more.

"4x Built In Best Places to Work Winner - 2023-2026"

EEO Statement:

We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How To Apply:

  • Please submit an online application along with your resume for this position here

Closing Date:

  • Continuous recruitment until the position is filled

Conditions of Employment:

  • A full pre-employment background check and MVR will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks

  • Must possess and maintain a valid driver's license and have reliable transportation

  • Travel - This position entails occasional driving for work assignments, in-person training sessions and/or meetings. The employee will be responsible for transporting themselves between different sites as needed

  • Must be available for shift work. May be required to work various hours for coverage outside of normal business hours

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