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Advertising Data Analyst Jobs in California (NOW HIRING)

... advertising, or consumer product experiences. Strong SQL and Python skills , with experience ... Option 3: 6 years' experience in data analysis, data science, statistics, or related field.

... advertising, or consumer product experiences. Strong SQL and Python skills , with experience ... Option 3: 6 years' experience in data analysis, data science, statistics, or related field.

... advertising, or consumer product experiences. Strong SQL and Python skills , with experience ... Option 3: 6 years' experience in data analysis, data science, statistics, or related field.

Senior Data Engineer, Ads

San Francisco, CA · On-site

$124K - $169K/yr

... analytical tools. You will lead cross-functional initiatives to transform our advertising products through data-driven insights and mentor fellow engineers to deliver exceptional results. This role ...

Analyst- SF

San Francisco, CA · On-site

$85K - $140K/yr

Role Overview As an Analyst at RZR Global, Inc., you will play a critical role in driving data-driven decision-making processes and optimizing our advertising strategies. You will work closely with ...

Analyst- SF

San Francisco, CA · On-site

$85K - $140K/yr

Role Overview As an Analyst at RZR Global, Inc., you will play a critical role in driving data-driven decision-making processes and optimizing our advertising strategies. You will work closely with ...

Showing results 21-40

Advertising Data Analyst information

What does an advertising data analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an advertising data analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

What are the key skills and qualifications needed to thrive as an advertising data analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.

What are popular job titles related to Advertising Data Analyst jobs in California?

For Advertising Data Analyst jobs in California, the most frequently searched job titles are:

What job categories do people searching Advertising Data Analyst jobs in California look for?

The top searched job categories for Advertising Data Analyst jobs in California are:

What cities in California are hiring for Advertising Data Analyst jobs?

Cities in California with the most Advertising Data Analyst job openings:

(USA) Principal, Data Analyst

Walmart

San Mateo, CA • On-site

$117K - $234K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 21 days ago


Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,580 frontline employees who took The Breakroom Quiz

25th of 39 rated national retailers


Job description

Position Summary... What you'll do...Role summary:
Walmart’s Search experience is a critical entry point for customers, shaping product discovery, purchase decisions, and overall shopping satisfaction. We are seeking a Principal Analyst, Search Product to partner with Product, Engineering, Data Science, Design, and Business teams across the end-to-end search stack—including query understanding, retrieval, ranking, post-retrieval optimization, and UI/UX. This role will define search success metrics, evaluate product and model innovations, uncover high-impact opportunities, and influence roadmap decisions through rigorous analytics and experimentation. The ideal candidate thrives in ambiguity and translates complex data into strategic product direction.
About the team:
The Product Analytics team partners with Product, Engineering, Design, and Data Science to enable data-driven decisions throughout the eCommerce journey and Store Operations. This team delivers insights that guide product launches, optimization, and scaling to improve customer experiences and business results. Responsibilities include leading business reviews, exploratory analyses, opportunity sizing, and experiment evaluation. Positioned centrally in product decision-making, the team blends analytical expertise with business knowledge to influence initiatives from ideation to launch, collaborating cross-functionally to ensure measurable impact and ongoing product performance monitoring.
What you'll do:
  • Lead analytics across the end-to-end Search product experience, including query understanding, retrieval, ranking, personalization, and UI/UX.
  • Define and evolve search health metrics to measure customer experience, relevance, and business impact.
  • Conduct deep-dive analyses and opportunity sizing to identify high-impact product improvements and influence roadmap priorities.
  • Design, execute, and interpret rigorous experiments (A/B, multivariate, Bayesian, and quasi-experimental) to evaluate product changes and guide launch decisions.
  • Partner with Product, Engineering, Data Science, and Design to optimize search performance and customer outcomes.
  • Build scalable analytical frameworks and communicate data-driven recommendations that shape product strategy and raise analytical excellence.

What you'll bring:
6+ years of experience in product analytics, data science, business analytics, or a related quantitative role, ideally in eCommerce, marketplace, search, recommendations, advertising, or consumer product experiences. Strong SQL and Python skills, with experience working with large-scale behavioral, transactional, or event-level datasets. Deep experience with experimentation, including metric selection, test design, statistical interpretation, guardrails, segmentation, and launch recommendations. Strong product judgment and the ability to connect customer behavior with business impact. Experience conducting ambiguous, high-impact analyses where the answer is not obvious and the problem needs to be structured from first principles. Ability to influence senior stakeholders through clear analytical narratives, dashboards and metric readouts. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 4 years' experience in data analysis, data science, statistics, or related field. Option 2: Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 2 years' experience in data analysis, data science, statistics, or related field. Option 3: 6 years' experience in data analysis, data science, statistics, or related field. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Data science, data analysis, statistics, or related field, Master’s degree in Business, Computer Science, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field, Related industry experience (for example, retail, merchandising, healthcare, eCommerce), Successful completion of assessments in data analysis and Business Intelligence tools and scripting languages (for example, SQL, Python, Spark, Scala, R, Power BI, or Tableau) Primary Location... 815 Eleventh Ave, Sunnyvale, CA 94089-4731, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

What Walmart employees say

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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