Ad Monetization Jobs (NOW HIRING)

Job Summary:
TEGNA Inc. is a media company that provides trusted local news and services. They are seeking a Product Owner to drive the monetization and growth strategy for their Connected TV and Streaming product portfolio, focusing on revenue-generating features and user acquisition initiatives.
Responsibilities:
• Own and prioritize the product backlog, balancing ad product requirements, acquisition campaign needs, platform capabilities, and delivery timelines to ensure the team always works on the highest-revenue-impact features.
• Translate Ad Sales goals, Marketing campaign requirements, and revenue data into clear, actionable user stories and acceptance criteria. Maintain a healthy backlog with minimal carryover.
• Work closely with designers, engineers, and QA during sprint cycles to ensure smooth delivery, clarity of scope, and fast decision-making on monetization and growth features.
• Serve as the primary product interface for Ad Sales and Marketing - translating their goals into buildable product requirements and keeping them informed of progress, tradeoffs, and delivery timelines.
• Own the measurement framework for monetization features - tracking yield, fill rate, CPM performance, and acquisition conversion rates. Use data to prioritize and iterate.
• Contribute to product strategy and roadmapping in collaboration with Product Leadership, with a specific focus on AVOD, sponsorship formats, and paid acquisition efficiency.
• Partner with Marketing to design and interpret A/B tests on acquisition flows, registration prompts, and conversion funnels. Use LaunchDarkly and Amplitude to run experiments independently of app store release cycles.
• Analyze ad product performance, acquisition funnel data, and yield metrics to identify and prioritize improvements with measurable revenue impact.
• Lead stakeholder communications with Ad Sales, Marketing, and Product Leadership - covering launch readiness, tradeoff decisions, dependencies, and performance results.
Qualifications:
Required:
• 3–5 years of product management experience, with demonstrated ownership of business-outcome-driven roadmaps
• Hands-on working knowledge of CTV and streaming ad-serving platforms and the ability to translate ad operations requirements into product specifications
• Experience building or improving AVOD ad experiences and sponsorship formats in streaming or Connected TV environments - with a clear understanding of how product decisions affect yield, fill rate, and viewer experience
• Practical understanding of user acquisition funnels: deep linking, paid campaign attribution, conversion rate optimization, and the product infrastructure that makes marketing campaigns measurable and efficient
• Experience with A/B testing and experimentation platforms (e.g. LaunchDarkly) in a product context, including experiment design and result interpretation
• Demonstrated proficiency turning data into actionable insights, leveraging KPIs such as ad fill rate, CPM, revenue per user, new user conversion, and acquisition cost efficiency
• Familiarity with streaming ad delivery concepts - dynamic ad insertion (DAI), server-side vs. client-side ad insertion (SSAI/CSAI), VAST/VMAP - sufficient to collaborate effectively with Engineering on implementation
• Knowledge of industry trends in CTV monetization - AVOD, programmatic, sponsorship, and dynamic ad insertion - with the ability to evaluate and recommend emerging solutions
• Experience with analytics platforms (e.g. Amplitude, or similar) to track audience and revenue performance across platforms
• Strong communicator (written & verbal) - able to speak credibly with both Ad Sales and Engineering
• Commercially minded with a bias for measurable outcomes over feature output
• Supports and facilitates healthy team dynamics
• Strong planning and organizational skills
• Proactive; doesn't wait to be asked
• Ability to effectively negotiate competing priorities across business partners
• Ability to maintain keen attention to detail, multitask, and work well under pressure
• Deep knowledge and proficiency with Atlassian products: Jira, Jira Product Discovery, Confluence
• Deep knowledge and proficiency with UX/UI tools: Figma
• Deep knowledge and proficiency with MS 365 Suite (Teams, Excel, Word, PowerPoint)
• Deep knowledge and proficiency with analytics: Amplitude or equivalent
• Deep knowledge and proficiency with experimentation: LaunchDarkly or equivalent
Company:
Tegna provides local news and services through its television stations and offers marketing solutions for businesses. Founded in 2015, the company is headquartered in Mclean, USA, with a team of 5001-10000 employees. The company is currently Late Stage.