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At Amazon, we are reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a high-judgment, well-organized, self-motivated, and strategic program leader to own Amazon's employee amplification program - a global initiative that activates employee voices as a measurable hiring channel. This role will define and operate a scalable employee advocacy model that transforms authentic employee storytelling into an attributable talent acquisition lever, reaching the 70% of top talent who aren't actively looking for their next role.
As a successful candidate, you'll have a proven track record of building and scaling complex, cross-functional programs from zero to one. You should be equal parts strategist and operator - comfortable defining a measurement framework with data science partners one day and presenting pilot results to senior leadership the next. You thrive in ambiguity, make high-quality decisions with incomplete information, and know how to influence partner teams whose roadmaps don't report to you. You understand that employee advocacy isn't a marketing campaign - it's hiring infrastructure - and you're energized by building the mechanisms that make it repeatable, scalable, and attributable. This is a role that requires both strategic vision and operational rigor on a team that works hard and has fun.
Key job responsibilities
Program Strategy & Operating Model: Own the employee amplification operating model, from broad self-serve advocacy infrastructure for all employees, to targeted activation for priority hiring domains, to executive thought leadership that builds credibility with passive talent markets. Define program objectives, success criteria, and prioritization. Make strategic trade-offs between pilot depth and scaling breadth based on data and business need.
Design & Execution: Own the program end-to-end, from hypothesis definition through measurement and expansion decisions. Define pilot domains, establish pre-pilot baselines in partnership with analytics teams, manage evaluation cycles, and present results to senior leadership. Anticipate risks, build contingency plans, and make real-time adjustments based on emerging data.
Tech Integration Oversight: Own oversight of all technical integrations that power the employee amplification program - including content distribution platforms, recruiting system integrations, and onboarding touchpoints. Define program-side requirements, manage the integration roadmap in partnership with the Tech team, and ensure ongoing maintenance and performance. Own the transition from third-party tooling to Amazon-native infrastructure.
Stakeholder Management & PR Partnership: Serve as the primary point of contact for the program with senior leadership, analytics, PR, and Engineering teams. Own the strategic PR relationship, establishing policy frameworks, executive activation alignment, and escalation paths. Influence partner team roadmaps and investment priorities. Present effectively to senior leaders and own cadenced reporting (MBR, QBR).
Measurement & Attribution: Own the program's measurement narrative. Partner with analytics teams to design formalized experiments, validate attribution methodology, and confirm baseline metrics. Own comparative analysis that isolates employee amplification contribution from other sourcing channels. Translate data into strategic recommendations for program expansion or refinement.
Activation Strategy: Define which hiring domains, roles, and executives to activate and when in partnership with Talent Marketing stakeholders. Design participation frameworks that prevent fatigue while maximizing impact during active hiring windows. Approve regional expansion strategy and prioritization as the program scales into new markets.
Operational Excellence: Build repeatable, scalable mechanisms for every aspect of program operations from participant identification to content distribution to impact reporting. Document processes, create playbooks, and establish governance frameworks that enable the program to expand without proportional headcount growth.
People Development: Actively mentor and develop team members. Participate in recruiting and hiring. Provide constructive peer feedback and promotion assessments.
About the team
Amazon's Attraction, Influence, and Marketing organization is a dynamic team of marketing professionals dedicated to attracting and engaging top talent across Amazon's diverse business segments. The Employee Amplification team operates at the intersection of employee voice and talent brand, building the mechanisms that transform authentic employee storytelling into a measurable hiring channel. We're passionate about proving that the recruiting tool Amazon has is the people who already work here - and we're building the infrastructure to activate that at scale.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience driving direction and alignment with cross-functional teams
- Experience defining program requirements and using data and metrics to drive improvements
- Bachelor's degree
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience with employee advocacy, employer brand, or recruitment marketing programs
- Knowledge of LinkedIn, employee advocacy platforms (EveryoneSocial, DSMN8, Sprinklr), and social media strategy
- Experience developing and executing influencer marketing strategies, including identifying, activating, and measuring the impact of paid or organic influencers to drive brand awareness and candidate consideration.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually