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Activation Manager Jobs in Texas (NOW HIRING)

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Activation Manager information

See Texas salary details

$22.4K

$58.5K

$124K

How much do activation manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for activation manager in Texas is $58,519.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,936.00 and $72,992.00 per year, depending on experience, location, and employer.

What challenges do activation managers face when launching new campaigns?

Activation Managers often encounter challenges such as aligning cross-functional teams, managing tight deadlines, and ensuring campaigns resonate with the target audience. Coordinating between creative, sales, and digital teams requires strong communication and organizational skills. Additionally, adapting to last-minute changes in client objectives or market trends can test flexibility and problem-solving abilities. Successfully navigating these challenges allows Activation Managers to execute impactful campaigns and demonstrate their value to both clients and internal stakeholders.

What is an activation manager?

Activation Managers are professionals responsible for planning, coordinating, and executing marketing campaigns or brand activations. They work closely with clients, creative teams, and vendors to ensure that marketing initiatives are delivered effectively and on time. Their role often includes developing strategies to engage target audiences, managing budgets, analyzing campaign performance, and optimizing future activations. Activation Managers play a key part in bringing brands to life through memorable experiences and ensuring that marketing goals are met.

What skills and qualifications are needed to be an activation manager?

To thrive as an Activation Manager, you need expertise in project management, marketing strategy, and event execution, often backed by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and analytics systems like Salesforce or HubSpot is typically required. Strong organizational skills, creativity, and effective communication help drive cross-functional collaboration and deliver impactful campaigns. These abilities are crucial for ensuring seamless campaign rollouts that meet client objectives and maximize brand engagement.

What is the difference between Activation Manager vs Marketing Coordinator?

AspectActivation Manager
Primary RoleOversees brand activations, experiential marketing campaigns, and event execution to engage consumers directly.
Required SkillsProject management, event planning, vendor coordination, marketing strategy, communication skills.
Work EnvironmentOften works on-site at events, in marketing departments, or with agencies.
Common CertificationsMarketing certifications, event management credentials, project management certifications.

While both roles involve marketing activities, an Activation Manager focuses on executing live brand experiences and events, whereas a Marketing Coordinator handles broader marketing tasks, including campaign support and administrative duties. Activation Managers typically lead specific experiential projects, requiring specialized event skills, while Marketing Coordinators support overall marketing strategies across channels.

What are the most commonly searched types of Activation jobs in Texas? The most popular types of Activation jobs in Texas are:
What are popular job titles related to Activation Manager jobs in Texas? For Activation Manager jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Activation Manager jobs in Texas look for? The top searched job categories for Activation Manager jobs in Texas are:
What cities in Texas are hiring for Activation Manager jobs? Cities in Texas with the most Activation Manager job openings:
Activation Manager jobs near you
Infographic showing various Activation Manager job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 11% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $58,519 per year, or $28.1 per hour.

Manager, Sponsorship Activation

Dallas Mavericks

Dallas, TX • On-site

Full-time

Posted 5 days ago

Job description

POSITION SUMMARY:
The Manager of Sponsorship Activation will collaborate with clients and internal teams on the strategy and management of sponsorship assets for the Dallas Mavericks. In this role, you will be responsible for leading key initiatives inclusive of driving revenue through upsells, execution of various activations, and fostering meaningful relationships with sponsors while upholding the integrity of the Dallas Mavericks brand and core values.
The candidate should have a proven record of success demonstrating first-class service, creativity, reporting and management skills, inventory management, solution-based ideas, and possess the ability to deliver assets in a successful manner that may lead to additional opportunities for generating revenue.
JOB FUNCTION:
  • Understand the business goals and objectives of your client and strategically provide solutions and recommendations to grow their business and help connect their brand to the Dallas Mavericks fan base
  • Serve as main point of contact and work cross-functionally with internal teams to ensure an elevated level of execution, customer service, and fulfillment of all deliverables within budget parameters
  • Manage corporate sponsorship accounts and asset details via CRM system
  • Work Dallas Mavericks home games and other Mavericks events assigned to execute and monitor sponsor activations, including nights, weekdays, weekends, and holidays
  • Utilize research amp; data analysis to position campaigns, shift assets as needed, and deliver proof of performance
  • Identify, present, and sell new activation ideas to drive upsell revenue by utilizing internal resources and sales tactics
  • Build strong relationships with sponsors and establish trust that contracts will be executed successfully
  • Identify synergies between priorities/initiatives and corporate sponsor objectives
  • Provide regular and consistent communication including recaps, reporting, and proof of performance updates
  • Plan and execute events, promotions, sweepstakes, and VIP experiences
REQUIRED SKILLS AND ABILITIES:
  • Detail-oriented with strong organization, listening, and communication skills
  • Self-starter with the ability to prioritize projects, manage time, and meet strict deadlines
  • Critical thinker who takes a solutions-focused mindset to solving complex problems
  • Maintains confidentiality and uses discretion when made aware of sensitive information
  • Must be comfortable working collaboratively within an intense and fast-paced environment
  • Understanding of consumer behavior and enhancing guest satisfaction
  • Proven experience in building and maintaining positive relationships with internal and external parties or stakeholders
EDUCATION AND EXPERIENCE:
  • Bachelor’s Degree (Sport Marketing/Advertising/Marketing ideal)
  • 3-5 years of corporate sponsorship sales and/or account management experience, preferably within the sports industry
  • Experience managing relationships with sponsors, agency contacts, and other key stakeholders
  • Experience in stadiums/arenas or high-volume special events is preferred.
  • Experience with Microsoft Office Suite is required
  • Experience within the following platforms categories is preferred:
  • CRM or Inventory management software such as KORE or Salesforce
  • Project management software such as Asana
  • Experience in Adobe Photoshop and Illustrator
PHYSICAL REQUIREMENTS:
  • Ability to work home games amp; events as necessary – including nights, weekends, and holidays.
  • Standing for extended periods of time.
  • Ability to lift to 50 lbs.
The Dallas Mavericks provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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