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Account Based Marketing Manager Jobs in Delaware

Aramark

Marketing Coordinator - Univ. of DE-Admin

Newark, DE · On-site

$41K - $57K/yr

... the account. * Collaborates with District Marketing Manager and operations team to assist in ... Creates promotion calendars and is responsible for updating all web-based tools and social media ...

Ra

Marketing Analytics Manager

Wilmington, DE · On-site

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel ... Who is good in management or leadership role. Who is good in providing external consulting. Who is ...

Forbes Advisor

SEM Specialist (Remote)

Wilmington, DE · On-site +1

Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Advisor Performance ... desired results. • Manage multiple accounts,this will bring variety in the role, while ...

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All JobsAccount Based Marketing JobsAccount Based Marketing Manager JobsAccount Based Marketing Manager Jobs in Delaware

Account Based Marketing Manager information

See Delaware salary details

$31K

$65.5K

$104.6K

How much do account based marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for account based marketing manager in Delaware is $65,489.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,500.00 and $76,600.00 per year, depending on experience, location, and employer.

What does an account based marketing manager do?

An Account Based Marketing Manager is responsible for developing and executing highly targeted marketing strategies tailored to specific, high-value accounts. They work closely with sales and marketing teams to identify target accounts, create personalized campaigns, and measure the effectiveness of their efforts. The goal is to drive engagement, build relationships, and ultimately generate revenue from these key accounts. ABM Managers rely on data and analytics to optimize campaigns and ensure alignment between marketing and sales objectives.

What are the key skills and qualifications needed to thrive as an account based marketing manager?

To thrive as an Account Based Marketing (ABM) Manager, you need expertise in B2B marketing strategy, data analysis, and campaign management, often supported by a marketing degree or related experience. Familiarity with ABM platforms (like Demandbase or Terminus), CRM systems (such as Salesforce), and marketing automation tools (like Marketo or HubSpot) is typically required. Strong collaboration, communication, and project management skills help you coordinate with sales teams and personalize outreach for target accounts. These competencies are crucial for designing effective ABM campaigns that drive engagement, alignment, and revenue growth from high-value clients.

What are some common challenges faced by account based marketing managers when aligning sales and marketing teams?

Account Based Marketing (ABM) Managers often encounter challenges in aligning sales and marketing teams due to differing priorities, communication gaps, and varying definitions of target accounts. Success in this role depends on fostering strong collaboration through regular meetings, shared goals, and clear communication about account strategies and progress. Building trust and maintaining transparency are key to ensuring both teams work together effectively to drive targeted engagement and achieve revenue objectives.

What is the difference between Account Based Marketing Manager vs Content Marketing Manager?

AspectAccount Based Marketing ManagerContent Marketing Manager
Primary FocusTargeted account engagement and personalized campaignsCreating and distributing valuable content to attract audiences
Skills & CertificationsMarketing automation, CRM, data analysisContent creation, SEO, storytelling
Work EnvironmentSales and marketing alignment, B2B focusMarketing teams, digital platforms
Industry UsageCommon in B2B tech, SaaS, enterprise servicesUsed across B2B and B2C sectors

The main difference between an Account Based Marketing Manager and a Content Marketing Manager lies in their focus. The ABM Manager concentrates on personalized, account-specific campaigns to target high-value clients, often working closely with sales teams. In contrast, the Content Marketing Manager develops broad content strategies aimed at attracting and engaging a wider audience. Both roles require marketing expertise but differ in their approach and objectives within the marketing ecosystem.

What are popular job titles related to Account Based Marketing Manager jobs in Delaware?

For Account Based Marketing Manager jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Account Based Marketing Manager jobs in Delaware look for?

The top searched job categories for Account Based Marketing Manager jobs in Delaware are:

What cities in Delaware are hiring for Account Based Marketing Manager jobs?

Cities in Delaware with the most Account Based Marketing Manager job openings:

Account Based Marketing Manager jobs near you
Infographic showing various Account Based Marketing Manager job openings in Delaware as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 15% Part Time, and 6% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $65,489 per year, or $31.5 per hour.

Marketing Coordinator - Univ. of DE-Admin

Aramark

Newark, DE • On-site

$41K - $57K/yr

Full-time

Posted 11 days ago

Aramark rating

5.9

Company rating: 5.9 out of 10

Based on 1,275 frontline employees who took The Breakroom Quiz

397th of 500 rated business services

Job description


The Marketing Coordinator uses the 4 P's of Marketing and is responsible for the implementation and execution of marketing programs which support profitable base business growth, consumer satisfaction and client retention within a single account. The Marketing Coordinator helps to support all critical business initiatives including pricing, meal plan sales, overall sales growth and consumer engagement for their account and Aramark Collegiate Hospitality. The Marketing Coordinator upholds and represents the Aramark Collegiate Hospitality brand, the client's brand and all branding elements
Job Responsibilities
Base Business Growth
  • Responsible for executing and implementing base business growth programs and strategies to improve sales, ensure pricing accuracy and increase voluntary meal plan participation/sales. Ensures all promotions, sales enablers and other Executional Framework initiatives are implemented across the account.
  • Collaborates with District Marketing Manager and operations team to assist in writing the Client Business Review and is accountable for the data and results entered into Meal Plan Analytics database.
  • Interacts with client and maintains effective client and customer relations as well as maintains strong relationships with all levels of the Aramark team to accomplish goals and objectives.
  • Looks for opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention.
  • Measures results of marketing programs and gains customer feedback.
  • Ensures participation in DiningStyles and Voice of the Consumer (VOC) and presents results at team and client meetings each semester.

Team Development:
  • Works with/manages student marketing intern(s) to ensure all program logistics/graphics are complete.
  • Manages student peer to peer groups to ensure proper execution of voluntary meal plan selling.
  • Ensures necessary training and support are provided to the account and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, profit, and customer satisfaction.
  • Works collaboratively with the Collegiate Hospitality team to implement all national programs.
  • Supports front line management with administration of Marketing, Service Excellence and Suggestive Selling training as well as stakeholder communications.
  • Creates promotion calendars and is responsible for updating all web-based tools and social media, sources customized templates to create consistent campus-wide signage and ensures appropriate menu signage in place.

New Sales and Account Retention:
  • Participates in the contract re-bid/extension process for their account. Assists other region marketing team members with EngageIQ® and Fresh Eyes processes at other accounts.
  • Works collaboratively with DMM and GM or RDM to update the Client and Annual Business Review.

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
Qualifications
• The successful candidate will possess a bachelor's degree.
• Excellent written/interpersonal communication and organizational skills. Proficient in Excel and Word.
• Ability to optimally connect with employees.
• Ability to work quickly and efficiently.
• Strong digital literacy is required of Office (Word, Excel, PowerPoint, etc) Internet, typing, other databases and spreadsheet software.
Education
Other
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

What Aramark employees say

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About Aramark

Sourced by ZipRecruiter

The people of Aramark proudly serve millions of guests every day through food, facilities, and uniform services in 19 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on Facebook, Instagram and Twitter.

Industry

Hospitality services and facilities support services

Company size

10,000+ Employees

Headquarters location

Philadelphia, PA, US

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