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Social Media Marketing Specialist

Buddy Up for Life, Inc.

Columbus, OH • On-site

Other

Posted yesterday

New


Job description

ABOUT

Buddy Up for Life is a nonprofit organization that serves to enable and empower people with Down syndrome to live healthy, connected, and independent lives through industry leading adaptive programs. 


What began as a mother's mission to create inclusive opportunities for her son has grown into a nationwide movement transforming thousands of lives with 40+ program chapters across 14 states. 


From tennis and pickleball to cooking and communication, Athletes and Students are paired with Buddy volunteers, creating a supportive environment where confidence grows, barriers are broken, and societal norms are redefined. 


POSITION

Buddy Up for Life is looking for a part-time (~20 hours/week) creative and energetic Social Media Specialist to help bring our mission, program offerings, and community to life online.


This role is perfect for someone who knows what makes content stop the scroll, loves storytelling, and can capture authentic moments that showcase the energy, joy, confidence, and connection at Buddy Up for Life.


RESPONSIBILITIES

  • Capture: Capture high-quality photo and video content at weekly programs, events, camps, and other community activities.
  • Create: Create, edit, and publish engaging social-first content, including Reels, TikToks, Stories, photography, and graphics, using tools such as Canva, CapCut, Adobe, or similar platforms.
  • Stay Current: Share social trends, platform updates, and emerging formats to identify opportunities to grow reach and engagement.
  • Plan: Develop and maintain a content calendar around programs, events, campaigns, partnerships, and organizational initiatives.
  • Analyze: Monitor social performance through Hootsuite, Meta Business Suite, and other analytics tools, using KPIs and insights to inform content strategy.
  • Collaborate: Work closely with the Buddy Up for Life team to develop creative concepts and storytelling that consistently reflects our brand, mission, and community.


REQUIREMENTS

  • Must be able to attend a minimum of 2 program classes or clinics per week in the Columbus, OH area to capture content.
  • Currently enrolled in or recently completed a Bachelor’s or Master’s degree in Marketing, Strategic Communications, Communications, or a related field at an accredited university.
  • Prior experience in social media, content creation, or digital marketing, with strong visual storytelling, copywriting, and short-form video skills.
  • Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, and X.
  • Practical understanding of social media KPIs, analytics, SEO, and web traffic metrics.
  • Excellent communication and collaboration skills, with a creative, proactive approach and the ability to adapt quickly in a fast-moving environment.
  • Genuine interest in using storytelling and social media to connect people, build community, and create impact.