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Your Role
Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria's Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.
As Sr. Specialist of Paid Social Media you will be responsible for developing paid social media strategies and plans that drive brand love, product consideration, customer acquisition and other key business objectives. You will serve as a paid social channel expert, leading media planning, audience strategy, and performance analysis. You will drive advancement in marketing capabilities, optimize customer engagement across the funnel and customer journey, and deliver effective results against key business objectives for the Victoria's Secret and PINK brands.
Your Impact

• Develop paid social media strategies and tactical plans that support brand and customer marketing strategies
• Recommend platforms, tactics, budget allocation, audience targeting, ad types and messaging to drive business, brand and campaign outcomes
• Lead campaign hindsight analyses, identifying key drivers of performance, actionable insights and future recommendations
• Partner closely with paid social team members to ensure executional accuracy and monitor performance
• Collaborate with cross-functional internal teams, vendors, and agencies
• Evaluate emerging platform opportunities and trends to identify growth opportunities and influence innovation
• Contribute to the evolution of the paid social planning and hindsighting operating model

Click here for benefit details related to this position.
Your Experience

• Bachelor's degree in Marketing or related field
• 3-5 years of hands-on experience in paid social required
• Experience developing media plans across multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest) preferred
• Experience within an agency or retail organization preferred
• Mix of business, creative, and technical acumen
• Self-starter who can flex between strategic thinking and tactical execution
• Outstanding analytical skills and strong experience in performance optimization
• Proficient in Microsoft Excel, including the ability to create and manage spreadsheets and pivot tables, utilize formulas, and analyze data effectively
• Excellent communication skills (verbal and written)
• As a hybrid role, the person in this role will be expected to be in office Tuesday, Wednesday, and Thursday
• Occasional travel involved

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.