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The Senior Manager, Category Visioning is a critical role within the Global Brand Team ecosystem. This role partners closely with cross‑functional global and regional teams to develop, shape, and deploy category leadership strategies, strategic retail guidance, and global retail execution and shopper toolkits for the Hair category. 

Reporting into the Senior Director, Category Visioning, this individual applies advanced analytics, insights, and a deep understanding of the Hair category and consumer dynamics to build globally scalable solutions that drive category growth, elevate brand performance, and strengthen retailer partnerships. 

Key Responsibilities 

• Leads the development of the Global Hair Category Vision and brand leadership stories for deployment across priority markets. 

• Leverages consumer, shopper, and customer insights—along with deep understanding of global Hair brand priorities—to develop category solutions and multi-brand activation opportunities that deliver long-term growth across markets. 

• Partners with regional teams and priority markets to deploy the global Hair category vision and adapt category growth strategies for retailer activation. 

• Serves as the internal authority on the Hair shopper, ensuring their needs are at the center of every corporate decision. 

• Supports the Senior Director, Category Strategy in the activation of category capabilities and development of category strategy playbooks. 

• Serves as the Global Category Strategy lead for the assigned Hair Global Brand Team, ensuring robust integration of shopper, channel, and customer insights into brand strategy and commercial activation plans. 

• Leads global initiatives for the Global Brand Team in key category strategy capabilities, ensuring retailer and market needs are incorporated into innovation planning, brand growth strategies, and go‑to‑market approaches. 

• Leads the development of global retail excellence and shopper toolkits and innovation playbooks. Collaborates with global marketing, insights, R&D, and regional teams to ensure requirements are incorporated and materials are effectively deployed. 

What we are looking for

Required Qualifications 

• A minimum of a bachelor’s degree.

• A minimum of 5 years of Consumer Products industry experience in Category Management, Retail Strategy, Trade Marketing or CPG Brand Management (Hair/Beauty experience is desired). 

• Extensive knowledge of retail store operations, structure, strategy, and retail execution tactics. 

• Exceptional Storytelling & Influence: Demonstrated ability to translate complex insights and strategies into compelling, persuasive narratives that inspire alignment and influence stakeholders across all levels of the organization. 

• Thrives in Ambiguity & Builds Structure: Comfortable operating without an established playbook and energized by the opportunity to create new frameworks, processes, and ways of working from the ground up.

• Up to 15% global or domestic travel.