Ibotta
Ibotta

60 Ibotta Marketing Jobs Hiring Near You

Ibotta is seeking a Senior Manager of Integrated Marketing to own two areas of our consumer marketing engine: seasonal tentpole moments and co-branded client activations. This is the role where big ...

You'll build the playbook for how Ibotta introduces and scales any new earning mechanic, ensuring our Savers discover, adopt, and keep coming back for more.If you're a consumer-obsessed marketer who ...

Vertical Marketing Manager

Denver, CO · Hybrid

$108K - $125K/yr

Ibotta is seeking a Vertical Marketing Manager to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. In this position, you'll support the development of sales ...

Vertical Marketing Manager

Denver, CO · On-site

$108K - $125K/yr

Ibotta is seeking a Vertical Marketing Manager to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. In this position, you'll support the development of sales ...

Ibotta is seeking a Senior Manager of Integrated Marketing to own two areas of our consumer marketing engine: seasonal tentpole moments and co-branded client activations. This is the role where big ...

You'll build the playbook for how Ibotta introduces and scales any new earning mechanic, ensuring our Savers discover, adopt, and keep coming back for more.If you're a consumer-obsessed marketer who ...

Ibotta is looking for a Data Science Manager, Marketing Analytics to join our fast-growing team. This position is located in Denver, Colorado, as a hybrid position requiring 3 days in office (Tuesday ...

Ibotta is looking for a Data Science Manager, Marketing Analytics to join our fast-growing team. This position is located in Denver, Colorado, as a hybrid position requiring 3 days in office (Tuesday ...

This role is pivotal in transforming the Ibotta website into a high-converting engine that drives growth through Account-Based Marketing (ABM) and self-serve sign-up flows. The ideal candidate will ...

Senior Financial Analyst

Denver, CO · On-site

$95K - $105K/yr

About Ibotta ("I bought a...") Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of ...

Ibotta is fundamentally changing how the world's leading advertisers think about performance marketing, and we are looking for data-driven, results-driven leaders with a strong sales orientation to ...

Ibotta is fundamentally changing how the world's leading advertisers think about performance marketing, and we are looking for data-driven, results-driven leaders with a strong sales orientation to ...

Ibotta is fundamentally changing how the world's leading advertisers think about performance marketing, and we are looking for data-driven, results-driven leaders with a strong sales orientation to ...

Ability to work nights and weekends as necessary About Ibotta ("I bought a...") Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over ...

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Ibotta Jobs Information

What are the key skills and qualifications needed to thrive as a Marketing professional, and why are they important?

To thrive as a Marketing professional, you need a strong grasp of market research, branding, campaign strategy, and typically at least a bachelor's degree in marketing or a related field. Familiarity with digital marketing tools, analytics platforms like Google Analytics, and certifications such as HubSpot or Google Ads are highly valuable. Creativity, adaptability, and strong communication skills help you craft compelling messages and collaborate effectively across teams. These skills are crucial for driving brand awareness, engaging target audiences, and achieving business goals in a competitive marketplace.

How does a marketing professional typically collaborate with other departments within a company?

Marketing professionals regularly work cross-functionally with departments like sales, product development, and customer service to align strategies and messaging. For example, they may partner with sales to develop campaigns that support lead generation, or with product teams to ensure that promotional materials accurately reflect new features. Close collaboration helps ensure consistent branding and a seamless customer experience. Effective communication and teamwork are key to delivering successful marketing initiatives.

What is marketing and what do marketers do?

Marketing is the process of promoting, selling, and distributing a product or service to customers. Marketers identify target audiences, develop strategies to reach them, and create campaigns that build brand awareness and drive sales. Their work often involves market research, advertising, digital marketing, social media management, and analyzing data to measure the effectiveness of marketing efforts. Ultimately, marketers help businesses connect with consumers and achieve their business goals.

What is the difference between Marketing vs Sales?

AspectMarketingSales
Primary FocusCreating awareness and generating leadsConverting leads into customers
Skills NeededMarket research, content creation, brandingCommunication, negotiation, relationship building
Work EnvironmentStrategic planning, campaigns, digital platformsClient meetings, direct interactions, closing deals
Common CertificationsDigital marketing certifications, HubSpot, Google AdsSales certifications, CRM training

While marketing focuses on attracting and engaging potential customers through campaigns and branding, sales concentrates on directly closing deals and building customer relationships. Both roles are essential in the sales funnel and often work closely together to achieve business growth.

What are the most popular categories at Ibotta?
Infographic showing various Marketing job openings at Ibotta in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 68% Physical, 10% Hybrid, and 22% Remote job distribution.
Senior Marketing Specialist, User Acquisition

Senior Marketing Specialist, User Acquisition

Ibotta

Denver, CO • On-site

$80K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 15 days ago


Job description

Ibotta is looking for a data-driven Senior Marketing Specialist, User Acquisition to drive user growth, and brand visibility through digital media and T.V. campaigns. This role is responsible for managing new user acquisition strategies across digital channels to achieve growth goals.
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.
What you will be doing:
  • Help drive user acquisition strategy for the Ibotta consumer app via digital marketing channels.
  • Utilize our Mobile Measurement Partner (MMP) and internal dashboards to track performance of digital channels and make optimizations based on this data.
  • Leverage AI to support analysis, decision-making processes, and marketing strategy formulation
  • Partner closely with analytics, creative, lifecycle, product, and integrated marketing teams
  • Ability to think creatively and holistically from concept to activation for user acquisition campaigns
  • Manage Ibotta's streaming & linear T.V. strategy, allocating budget, managing partners and achieving performance goals
  • Integrate your strategies with marketing and organization wide stakeholders to meet and exceed company goals
  • Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

What we are looking for:
  • 3-5 years executing performance marketing campaigns for app in search, social or both
  • Demonstrated ability to lead app growth strategies
  • High proficiency in data analysis experience with MMPs (AppsFlyer, Adjust, or Branch) and Excel or Google sheets to measure CPAs
  • Understanding of mobile attribution and data flows through MMPs.
  • Experience building and maintaining relationships with non-marketing teams across an organization.

About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop - all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
Additional Details:
  • This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
  • Base compensation range: $80,000 - $90,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
  • Ibotta is an Equal Opportunity Employer. Ibotta's employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
  • Applicants must be currently authorized to work in the United States on a full-time basis.
  • Applicants are accepted until the position is filled.
  • For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.
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