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Role overview

The Brand Marketing Specialist will be responsible for leading all digital brand media campaigns across the US, Canada, and the UK. This role will shape digital investment strategies and own the creative lifecycle from brief to execution. Operating at the intersection of creative development and media strategy, this role will manage agency partners, track campaign performance, and oversee budgets to drive continuous optimization.

What you'll do

• Work directly with the Brand Marketing Manager to determine our digital channel mix and investment strategy (e.g. Online Video, YouTube, Meta, TikTok).
• Own the creative testing roadmap; partner with performance marketing and analytics teams to identify opportunities and structure testing plans.
• Oversee the development of brand creative to fuel the digital media plan:
• Draft creative briefs that are rooted in our brand story, customer insights, channel best practices, and campaign learnings. 
• Project-manage internal creative teams and external agencies, managing feedback, securing approvals, and trafficking final assets to media partners.
• Maintain the brand team's asset library and proactively identify opportunities to leverage assets and messaging across the organization.
• Partner with analytics and engineering teams to advance digital brand measurement capabilities and translate creative learnings into actionable optimization strategies.
• Monitor industry trends and identify emerging opportunities to drive continuous channel testing and expansion to drive performance improvements.
• Generate and present monthly reports for mid-funnel channels across all active regions (US, CA, UK).
• Responsible for budget planning and reconciliation for all mid-funnel digital brand channels.

What you'll bring

• 2+ years of professional marketing experience, preferably in consumer brand or performance marketing
• Deep understanding of creative strategy and production, with a proven ability to connect creative insights directly to performance metrics and business outcomes.
• Strong creative instincts with the ability to give clear, actionable direction and feedback to agencies and creative partners.
• A data-driven approach to decision-making, with a focus on balancing long-term brand building with short-term conversions.
• Exceptional written, verbal, and presentation skills, with a track record of building cross-functional relationships and presenting to stakeholders.
• Strong organizational skills and personal accountability, with experience managing budgets, project timelines, and competing priorities effectively.
• Familiarity with leveraging generative AI tools to optimize creative workflows, speed up production, or streamline daily marketing tasks.