New York, NY · On-site
$134K - $140K/yr
Company Description The Weather Channel is the world's leading cross-platform media company with a ... manage initiatives Analyze performance and compile learnings in an easily digestible format for ...
New York, NY · On-site
$134K - $140K/yr
Company Description The Weather Channel is the world's leading cross-platform media company with a ... manage initiatives Analyze performance and compile learnings in an easily digestible format for ...
New York, NY · On-site
$134K - $140K/yr
Company Description The Weather Channel is the world's leading cross-platform media company with a ... manage initiatives • Analyze performance and compile learnings in an easily digestible format for ...
New York, NY · On-site
$134K - $140K/yr
Company Description The Weather Channel is the world's leading cross-platform media company with a ... manage initiatives • Analyze performance and compile learnings in an easily digestible format for ...
New York, NY · On-site
$134K - $140K/yr
Company Description The Weather Channel is the world's leading cross-platform media company with a ... Engagement & Campaign Management * Work cross-functionally internally on onboard new clients ...
New York, NY · On-site
$134K - $140K/yr
Company Description The Weather Channel is the world's leading cross-platform media company with a ... Engagement & Campaign Management * Work cross-functionally internally on onboard new clients ...
New York, NY · On-site
$134K - $140K/yr
Company Description The Weather Channel is the world's leading cross-platform media company with a ... Engagement & Campaign Management * Work cross-functionally internally on onboard new clients ...
New York, NY · On-site
$134K - $140K/yr
Company Description The Weather Channel is the world's leading cross-platform media company with a ... Engagement & Campaign Management * Work cross-functionally internally on onboard new clients ...
New York, NY · On-site
$166K/yr
Company Description The Weather Channel is the world's leading cross-platform media company with a ... Manage operations and yield for programmatic demand sources across multiple delivery formats ...
New York, NY · On-site
$166K/yr
Company Description The Weather Channel is the world's leading cross-platform media company with a ... Manage operations and yield for programmatic demand sources across multiple delivery formats ...
New York, NY · On-site
$166K/yr
Company Description The Weather Channel is the world's leading cross-platform media company with a ... Manage operations and yield for programmatic demand sources across multiple delivery formats ...
New York, NY · On-site
$166K/yr
Company Description The Weather Channel is the world's leading cross-platform media company with a ... Manage operations and yield for programmatic demand sources across multiple delivery formats ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... management's financial and informational needs; provide relevant information. Develop financial ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... management's financial and informational needs; provide relevant information. Develop financial ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Product Manager is chief imagineer and will be responsible for creating new and engaging ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Product Manager is chief imagineer and will be responsible for creating new and engaging ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Product Manager is chief imagineer and will be responsible for creating new and engaging ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Product Manager is chief imagineer and will be responsible for creating new and engaging ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... Manage and grow a roster of key programmatic and pre-empt accounts by offering outstanding service ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... Manage and grow a roster of key programmatic and pre-empt accounts by offering outstanding service ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... by anticipating executive management's financial and informational needs; provide relevant ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... by anticipating executive management's financial and informational needs; provide relevant ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking ...
The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC ... Consistently rated in the Top Five for News, Entertainment, and Information web sites by Media ...
The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC ... Consistently rated in the Top Five for News, Entertainment, and Information web sites by Media ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... Key Tasks & Responsibilities: • Manage and grow a roster of key programmatic and pre-empt ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... Key Tasks & Responsibilities: • Manage and grow a roster of key programmatic and pre-empt ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking ...
Atlanta, GA · On-site
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking ...
Atlanta, GA · On-site
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking ...
The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC ... Consistently rated in the Top Five for News, Entertainment, and Information web sites by Media ...
The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC ... Consistently rated in the Top Five for News, Entertainment, and Information web sites by Media ...
San Francisco, CA · On-site
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Campaign Manager is a key contributor to the Sales Organization, responsible for the successful ...
San Francisco, CA · On-site
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Campaign Manager is a key contributor to the Sales Organization, responsible for the successful ...
Atlanta, GA · On-site
The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC ... Consistently rated in the Top Five for News, Entertainment, and Information web sites by Media ...
Atlanta, GA · On-site
The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC ... Consistently rated in the Top Five for News, Entertainment, and Information web sites by Media ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking ...
Company Description The Weather Channel is the world's leading cross-platform media company with a ... The Digital Ad Trafficker is responsible for assisting the Campaign Manager in campaign trafficking ...
$134K - $140K/yr
Full-time
Re-posted 23 days ago
The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
Job Description:
Will be part of the WeatherFX team, working directly with WeatherFX's agency & marketer partners to develop, implement, and ultimately analyze custom solutions spanning across both TWC's properties as well as integrating into the marketer's own media channels. This position will report directly into the Director of Marketer Solutions.
Roles & Responsibilities
Spans pre and post sales, working heavily cross-functionally both internally as well as across agency & marketer side teams
Partner with F100 marketers in a consultancy capacity to compile recommendation as to how best leverage the WeatherFX Platform given marketing goals/objectives
- Spans both TWC properties (digital & cable) as well as other media entities & marketing platforms (paid & organic, including marketer owned channels)
Write business requirements for any custom WeatherFX application or new product development
Determine testing & measurement methodology to measure performance lift.
- Oversee implementation of any/all associated tracking. Responsible for all ongoing analysis, partnering directly with agency & marketer analytics teams
Work cross-functionally internally to onboard new clients & actively manage initiatives
Analyze performance and compile learnings in an easily digestible format for consumption spanning across audiences (internal, agency teams & marketer side teams)
Desired Skills and Experience
BA/BS degree
2-5 years of experience in digital media industry and strong understanding of digital ecosystem
Extremely strong analytical skills.
Experience with both micro and macro level campaign and marketing mix optimization
Experience with multivariate testing
Experience working cross-functionally internally and with both agency & client-side teams
Comfortable working in a fast-paced, dynamic environment
Includes approximately 30% travel
**Focus on RTB platforms such as AppNexus, AdX, Right Media. Prefer programmatic experience as well.
WeatherFX is the "Weather Intelligent Marketing Platform", developed in 2011 to enable marketers to leverage TWC's robust proprietary weather data set to better inform marketing initiatives. Powered by real-time modeling based on multi-conditional weather data and client historical sales & business data, WeatherFX generates weather triggering models that are applied to trigger & target optimized marketing communications across desktop, mobile, tablet, cable and offline.