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Job Summary:
SCAN is a nonprofit health organization dedicated to improving care for older adults. The Senior Marketing Analytics Analyst will create marketing data strategies, implement reports, and provide insights to optimize marketing performance and support business growth.
Responsibilities:
• Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing
• Ensure data integrity and compliance with privacy regulations.
• Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance
• Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports).
• Create and organize complex data in excel spreadsheets to enable analysis
• Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives.
• Provide actionable insights to improve customer acquisition, retention, and engagement.
• Support forecasting, budgeting, and ROI analysis for marketing initiatives.
• Ensure data integrity and compliance with privacy regulations.
• Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise)
Qualifications:
Required:
• Bachelor's Degree or equivalent experience required.
• Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred).
• 5+ years in marketing analytics or related role.
• Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot).
• Expertise in digital media and direct-to-consumer marketing or comparable experience.
• Should have an understanding of digital campaign performance, attribution, and optimizations.
• Should have expertise in understanding consumer conversion funnels.
• Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required.
• Excellent written and verbal communication skills.
• Familiarity with website analytics and reporting as it relates to digital marketing.
• Ability to work and deliver multiple projects simultaneously on tight deadlines.
• Excellent organizational and project management skills.
• Advanced MS Excel expertise (formulas, pivots, analyses).
Preferred:
• Experience with strategic planning is preferred.
• Agency background is preferred.
• Google AdWords, Analytics and Google Data Studio experience preferred.
• Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred.
Company:
About SCAN Keeping Seniors Healthy and Independent–that’s been our mission for more than 40 years. Founded in 1977, the company is headquartered in Long Beach, USA, with a team of 1001-5000 employees. The company is currently Late Stage.