Purpose Financial
Purpose Financial

22 Purpose Financial Director Jobs Hiring Near You

We are a nationally recognized, fully licensed financial services company with over 800 locations ... purpose. Deploy marketing efforts in the community to generate sales and customer growth, and track ...

We are a nationally recognized, fully licensed financial services company with over 800 locations ... purpose. Deploy marketing efforts in the community to generate sales and customer growth, and track ...

We are a nationally recognized, fully licensed financial services company with over 800 locations ... purpose. Deploy marketing efforts in the community to generate sales and customer growth, and track ...

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We are a nationally recognized, fully licensed financial services company with over 800 locations ... Collaborate with Division Director to help build a healthy, strong, future-facing branch.

We are a nationally recognized, fully licensed financial services company with over 800 locations ... Collaborate with Division Director to help build a healthy, strong, future-facing branch.

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Purpose Financial Jobs Information

What is it like to work at Purpose Financial?

Purpose Financial is a company that prioritizes collaboration and innovation, fostering a culture that encourages employees to think creatively and work together to drive positive change.

The company's team structure is designed to support a flexible and adaptable work environment, with various departments and roles working together to achieve a shared mission. Purpose Financial's mission is centered around helping people achieve financial well-being and making a positive impact on society.

Working at Purpose Financial may appeal to candidates who are passionate about making a difference in people's lives and are looking for a dynamic and collaborative work environment that offers opportunities for growth and development.

What makes Purpose Financial an attractive place to work?

Purpose Financial is a leading fintech company that aims to revolutionize the financial services industry by providing accessible and affordable financial solutions to underserved communities. The company's workplace is characterized by a culture of innovation, collaboration, and teamwork, with opportunities for employees to contribute to the development of cutting-edge financial products and services. By joining Purpose Financial, individuals can pursue a career that aligns with their values and offers opportunities for professional growth, impact, and development in a rapidly evolving industry.

Do workers at Purpose Financial get paid breaks?

Sometimes. Only some people get paid breaks.
60% of people say they don’t get paid breaks.
Based on data from 5 people who took the Breakroom Quiz between November 2024 and March 2026.

Does Purpose Financial pay people when they’re sick?

Yes. Most people get paid when they’re sick.
80% of people say they would get paid if they were sick but scheduled to work.
Based on data from 5 people who took the Breakroom Quiz between November 2024 and March 2026.

How easy is it to get time off at Purpose Financial?

Most people find it easy to get time off.
67% of people report it’s easy to get time off.
Based on data from 6 people who took the Breakroom Quiz between November 2024 and March 2026.

How easy is it to take sick days at Purpose Financial?

Most people find it easy to take sick days.
67% of people report that it’s easy to take time off if they are sick.
Based on data from 6 people who took the Breakroom Quiz between November 2024 and March 2026.

Do people at Purpose Financial feel treated with respect by their managers?

Most people feel treated with respect by their managers.
83% of people say they’re treated with respect by their managers.
Based on data from 6 people who took the Breakroom Quiz between November 2024 and March 2026.

Do people at Purpose Financial get to take their breaks without interruption?

Most people get breaks without interruption.
83% of people report that they get to take their breaks without interruption.
Based on data from 6 people who took the Breakroom Quiz between November 2024 and March 2026.

Is it stressful to work at Purpose Financial?

Most people feel stressed out here.
83% of people say they often feel stressed out at work.
Based on data from 6 people who took the Breakroom Quiz between November 2024 and March 2026.

Do people at Purpose Financial enjoy their jobs?

Only some people enjoy their job.
40% of people report they don’t enjoy their job.
Based on data from 5 people who took the Breakroom Quiz between November 2024 and March 2026.

Do people at Purpose Financial recommend working with their team?

Only some people recommend working with their team.
50% of people report that they wouldn’t recommend working with their immediate team to a friend.
Based on data from 6 people who took the Breakroom Quiz between November 2024 and March 2026.

Do people get enough training when they start at Purpose Financial?

Some people didn’t get enough training when they started.
40% of people report they didn’t get enough training when they started working here.
Based on data from 5 people who took the Breakroom Quiz between November 2024 and March 2026.

Do people get support to advance at Purpose Financial?

Only some people are given support to advance their career here.
In the last year, 60% of people report not being given support to advance their career here.
Based on data from 5 people who took the Breakroom Quiz between November 2024 and March 2026.

Do people think Purpose Financial’s headquarters understands what’s happening where they work?

Most people think headquarters doesn’t understand what’s happening where they work.
80% of people think that this employer’s headquarters or owners don’t have a good understanding of what’s really happening where they work.
Based on data from 5 people who took the Breakroom Quiz between November 2024 and March 2026.

Do workers feel well informed about how Purpose Financial is doing?

Only some people feel well informed about how the company is doing.
50% of people feel that they aren’t kept well informed about how the company is doing as a whole.
Based on data from 6 people who took the Breakroom Quiz between November 2024 and March 2026.

What are the most popular categories at Purpose Financial?

Infographic showing various Director job openings at Purpose Financial in the United States as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 100% Physical job distribution.

Director, Lifecycle Marketing

Purpose Financial

Greenville, SC • On-site

Full-time

Medical, Life, Retirement, PTO

Re-posted 4 days ago


Purpose Financial rating

5.4

Company rating: 5.4 out of 10

Based on 6 frontline employees who took The Breakroom Quiz


Job description

Brand: Purpose Financial
Address: 322 Rhett Street, Greenville, South Carolina, United States - 29601
Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending. Providing services in over 23 states, Purpose Financial employs over 2,500 team members.
At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.
We offer:
  • Competitive Wages
  • Health/Life Benefits
  • Health Savings Account plus Employer Seed
  • 401(k) Savings Plan with Company Match
  • Paid Parental Leave
  • Company Paid Holidays
  • Paid Time Off including Volunteer Time
  • Tuition Reimbursement
  • Business Casual Environment
  • Rewards & Recognition Program
  • Employee Assistance Program
  • Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks

To learn more about Purpose Financial visit Purpose Financial Website.
Position Summary
The Director of Lifecycle Marketing is a hands-on strategic leader accountable for maximizing customer lifetime value (LTV) and optimizing engagement. This role owns the end-to-end retention ecosystem by transforming customer data into personalized, multi-channel journey-based outreaches that measurably reduce churn. Operating at the intersection of marketing, product, data science, and analytics, this leader drives growth across both digital and physical branch channels.
Job Responsibility
Retention Strategy & Lifecycle Ownership
  • LTV Optimization: Own the comprehensive retention strategy for existing customers to minimize churn and drive re-engagement.
  • Framework Management: Define and manage the customer lifecycle framework across onboarding, active, at-risk, lapsed, and win-back segments.
  • Journey Mapping: Design and maintain data-driven customer journey maps to eliminate friction and capitalize on engagement opportunities.
  • Omnichannel Execution: Deploy seasonal and evergreen retention campaigns across email, SMS, direct mail, push notifications, search, social, and DSPs.
  • Cross-Channel Alignment: Partner with brand and branch teams to ensure messaging aligns seamlessly across digital and brick-and-mortar experiences.
  • Rigorous Testing: Execute advanced A/B and multivariate testing schedules to optimize messaging, timing, channel mix, and promotional offers.
  • Data Synthesis: Define, and track program ROI and KPIs, translating data insights into continuous campaign and budget optimizations.
  • Cross-Functional Collaboration: Align retention initiatives with broader business objectives alongside product, analytics, and customer experience teams.
  • Regulatory Compliance: Partner with legal and compliance teams to ensure all communications strictly adhere to TCPA, CAN-SPAM, and consumer finance regulations.

Performance Metrics & Success Indicators
  • Repeat Transaction Rate: Measurable increase in the frequency of return customer engagements.
  • Customer Churn Rate: Quantifiable reduction in lapsed and at-risk customer segments.
  • Retention ROI: Proven revenue growth and efficiency gains from retention marketing spend.
  • LTV-to-CAC Ratio: Upward trajectory in lifetime value relative to acquisition costs.

Talent Management and Leadership
  • Team Leadership: Direct and mentor a lifecycle marketing and automation team of two associates, delivering structured coaching, and actionable feedback to elevate execution
  • Culture: Foster a culture of collaboration, accountability, and continuous improvement

Job Responsibilities Cont.
Education Required
Bachelor's degree in marketing, Statistics, Mathematics, Economics, or a related quantitative field required; Master's degree preferred.
Experience Required
  • Professional Tenacity: 8+ years of progressive marketing experience, including 3+ years specifically in high-growth performance marketing environments, preferably within financial services, fintech, or highly regulated industries.
  • MarTech Mastery: Hands-on expertise utilizing enterprise CRM systems, Email Service Providers (ESPs), and Customer Data Platforms (CDPs) to segment data and trigger automated journeys.
  • Outcome-Driven Track Record: Proven success building, scaling, and measuring lifecycle, retention, and customer advocacy programs that verifiably reduce churn and boost LTV.
  • Vendor & Agency Accountability: Demonstrated skill briefing and managing external vendors, holding them accountable to strict performance metrics and ROI targets.
  • People Leadership: Proven history of directly leading, coaching, and upskilling direct reports to achieve technical proficiency and marketing execution excellence.

Knowledge Required
  • Strategic Outcome Translation: Ability to transform broad brand strategy into highly tactical, measurable lifecycle roadmaps and commercial outcomes.
  • Data-Driven Mindset: High comfort level with advanced data analysis, cohort tracking, and synthesis of performance insights to dictate marketing spend and campaign adjustments.
  • Agile Project Management: Exceptional organizational capabilities to simultaneously map, launch, and optimize multiple lifecycle cross-functional initiatives.
  • Stakeholder Communication: Strong written and verbal skills, with a proven ability to influence cross-functional executives by presenting data-backed marketing arguments.
  • Cross-Functional Collaboration: A natural team player who builds strong ties across product, data science, legal/compliance, and branch operations.
  • Fast-Paced Adaptability: Resilience and agility to pivot strategies quickly within a rapidly evolving, metrics-focused corporate landscape

Physical Requirements
Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.
Competencies
OKR
Travel
10-15% of travel
Attire
Business Casual
Other
Must be eligible to work in the USA and able to pass a background check.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Requisition ID: 46457

What Purpose Financial employees say

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