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Postman is looking for a Senior Demand Generation Manager to drive pipeline growth through high-impact demand generation campaigns.

This role sits within Revenue Marketing and is focused on growing pipeline that drive awareness, engagement and conversion: connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences across the digital landscape, ensuring every program moves deals forward for growth within existing customer accounts and acquiring net new ones.

We're looking for someone who thinks in terms of pipeline and revenue, not page views or content output - and knows how to build a modern digital experience, driving how Postman shows up across digital, social, email and paid media. 

• Develop and execute digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.
• Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact - not content volume or vanity metrics.
• Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.
• Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.

• Own the strategy and execution of marketing programs designed to drive pipeline, including:
• Long-form and thought leadership content targeting engineering leadership enterprise buyer audiences
• Campaign-specific content assets that support awareness, consideration, and deal acceleration
• Content experiences - landing pages, hubs, and interactive assets - optimized for conversion
• Always-on programs aligned to product, campaign, and GTM priorities
• Ensure content is built with distribution and pipeline impact in mind from the start - not as an afterthought.

• Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including:
• Nurture and re-engagement programs
• Retention and expansion of existing customers
• Account based plays targeting our mid-market, commercial accounts
• Ensure content programs support the full funnel - from first discovery to deal acceleration.

• Work closely with sales leaders and SDR teams to:
• Identify content gaps that are slowing deal progression and build assets to close them
• Build account-specific content engagement programs that support pipeline creation and acceleration
• Surface content engagement signals to sales for timely, relevant outreach
• Act as a strategic partner to sales - ensuring marketing programs are aligned to territory plans and active opportunities, not just awareness goals.

• Own the digital content journey from acquisition through to pipeline conversion:
• Optimize content experiences, landing pages, and digital flows for engagement and conversion
• Build and refine content-led nurture programs that move prospects through the funnel
• Partner with product and growth teams to connect content engagement to PLG activation
• Identify and close drop-off points across the digital funnel with a test-and-learn mindset.

• Own KPIs tied to pipeline creation and program efficiency - not just content output or page traffic.
• Track and report on the full funnel: discovery engagement conversion pipeline and revenue impact.
• Partner with Marketing Analytics to build accurate attribution models and make data-driven decisions.
• Maintain clear visibility into how digital content programs contribute to Postman's global revenue goals.

• 7+ years in lifecycle marketing, growth marketing and demand generation in B2B SaaS.
• Proven track record of driving pipeline and revenue through integrated programs - not just traffic or engagement metrics.
• Experience operating across both PLG and SLG go-to-market models.
• Strong background in campaign execution and marketing automation platforms.
• Track record of building and optimizing integrated programs in close partnership with sales.

• Thinks in terms of pipeline, accounts, and revenue 
• Strong understanding of how marketing drives full-funnel engagement and contributes to pipeline at every stage.
• Comfortable operating across strategy and hands-on execution - can set the vision and run the programs.
• Data-driven, with a sharp instinct for what to build, where to distribute it, and how to optimize for results.
• Able to manage complexity, prioritize ruthlessly, and execute with speed and focus.

• Consistent growth in content-sourced and content-influenced pipeline across PLG and SLG motions.
• A high-performing program with clear pipeline contribution and improving conversion rates across the funnel.
• Tight integration between content execution and sales priorities, with strong account-based content plays in market.
• Scalable, repeatable content-led demand generation programs that improve over time.
• Clear contribution of digital content marketing to global revenue goals, with full-funnel visibility and attribution.

The reasonably estimated base salary for this role ranges from $150,000 to $180,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.