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Manager, Paid Social

FIGS is seeking a Manager, Paid Social to join our Growth and Acquisition team. In this role, you will help drive efficient new customer growth at scale through strategic development, execution, and optimization of paid social campaigns across platforms like Facebook, Instagram, TikTok, Pinterest, and beyond. Reporting to the Director of Paid Social, you'll play a key role in driving efficiency and delivering performance-driven results.

The ideal candidate has deep expertise in paid social advertising, a strong command of performance metrics like CAC, ROAS, and LTV, and a track record of scaling successful campaigns.

What You'll Be Doing:

• Develop and execute a comprehensive paid social strategy aligned with FIGS' broader marketing goals
• Plan, manage, and optimize campaigns across Facebook, Instagram, TikTok, Pinterest, and emerging platforms
• Own budget pacing, bid strategies, and in-platform optimizations to maximize performance
• Collaborate on and help execute the paid social creative strategy, including contributing to the development of creative briefs for product launches; work closely with the creative team to ensure assets are aligned with campaign goals, performance insights, and platform-specific best practices (e.g., short-form video for TikTok, static vs. motion for Meta)
• Provide thoughtful, data-informed feedback on creative assets to continuously improve performance and engagement across channels
• Continuously test and refine all aspects of the customer journeyfrom ad creative and placement to landing page experience
• Analyze performance data to identify insights and make strategic decisions using tools such as MMM, MTA, and Conversion Lift Studies
• Stay current on platform updates, trends, and best practices to drive innovation and efficiency
• Partner cross-functionally with creative, analytics, and product teams to ensure seamless campaign execution
• Prepare and deliver clear, data-driven performance reports and insights to stakeholders
• Cultivate strong relationships with media partners and platform reps
• Mentor and provide guidance to the Sr. Media Buyer, Paid Social

About You:

• Bachelor's degree in Marketing, Advertising, or a related field
• 5+ years of hands-on experience managing paid social campaigns, preferably in-platform
• In-depth knowledge of social platforms, ad products, and targeting strategies
• Proven success managing daily budgets of $30K$50K+ and scaling performance
• Highly analytical, with a strong grasp of campaign metrics and attribution models
• Meticulous attention to detail and accuracy in execution
• Agile learner with the ability to quickly adopt new tools and systems
• Strong communicator with excellent verbal and written skills
• Effective collaborator and project manager, able to juggle multiple initiatives
• A proactive team player who thrives both independently and in a fast-paced environment

FIGS Compensation and Benefits

Pay Range

• At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $105,000 and $125,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience.

Additional Compensation and Benefits

• Equity: Eligible FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
• Annual bonus: This position is eligible to participate in the FIGS annual bonus program

• Other compensation and benefits offered include:
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
• Amazing 401(k) program, with a company match up to the first 6% of your contribution
• Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
• FIGS sponsored Uber Eats voucher for in-office weeks
• Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more

*Benefits eligibility is determined by hour requirements and length of service

A little bit about us

FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry's category-defining healthcare apparel and lifestyle brand.

Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.