Job Summary:
Elgin Sweeper is a leading manufacturer of sweeping equipment, and they are seeking a Product Management & Marketing Director to oversee product evolution and drive market success. The role involves collaborating with stakeholders, managing product development, and ensuring alignment with organizational strategy to achieve growth objectives.
Responsibilities:
• Partner with internal key stakeholders to manage and coordinate the new/enhanced product evolution from concept, to design, prototype, testing, cost, mass production, promotion, serviceability and support.
• Present new ideas to the General Manager and ETV President to gain acceptance and approval to develop product lines and partner with internal stakeholders through product launch lifecycle.
• Drive resolution on issues quickly and pursue opportunities aggressively to maximize potential revenue options. Monitor results and adjust development plans as needed to attain desired outcome. Perform in a consistent state of Plan - Do - Check – Act and ensure that every phase of a project proceeds as scheduled and pivot and address issues and challenges.
• Lead and coach employees with a focus on career development and working towards clear annual business goals, with an ongoing cadence of feedback
• Strengthen and maintain the relationship of OEM partners for the advancement of Elgin Sweeper product offerings.
• Manage new business approaches and product development through the application of Design Thinking and Lean Startup methods. Ensure a clear and deep understanding of target markets, customer behaviors, and unarticulated needs in order to convert that understanding into meaningful and innovative solutions that support organizational strategy and fuel organic growth.
• Ensure validation of market demand and willingness to pay for new products or services using rapid prototypes and concept testing via face-to-face engagements, focus groups or other methods.
• Manage all costs with a focus on achieving profitability and market share targets.
• Ensure Voice of Customer (VOC) focus and execution where needed, for the identified product market and ensure needed messages get to all relevant parties for course correction.
• Track market trends and develop business cases for product alignment to those trends. Formulate and execute plans to reverse the competitor’s rank in the market. Outline the opportunities/requirements for international market success and support it with data or roadmap for testing assumptions.
• Ensure development, test, and communication of compelling value propositions for managed programs including current and new products, services, and other business opportunities.
• Partner with key internal organizations to innovate go-to-market processes, as required, to ensure growth objectives are achieved.
• With other key partners and organizations (Internal & external), assist in driving sales growth for programs targeted to both new and existing customers, via new markets for existing products, and development of new customer acquisition and customer retention programs.
• Prioritize the Product, Problem, Inventory (PPI) initiatives.
• Develop and maintain product consolidation roadmap for products with ongoing communications to all stakeholders (engineering, channel, factory, supply chain).
Qualifications:
Required:
• Bachelor’s degree in business, Engineering, Finance, Information Technology or related discipline required.
• Fifteen years’ cumulative experience demonstrated high performance in two or more of the following areas: Marketing, Engineering, Sales, or Product Management is required
• 10 years of customer-facing experience
• Proven mechanical aptitude and ability to demonstrate understanding of mechanical products required
Preferred:
• Master’s Degree highly desirable
Company:
Elgin Sweeper is a machinery company that offers mechanical broom street sweepers and filtration. Founded in 1914, the company is headquartered in Elgin, USA, with a team of 201-500 employees. The company is currently Growth Stage.
