Description
Principal Functions: The Digital Marketing Content Specialist is responsible for planning, creating, designing and publishing engaging digital content across the company's social media platforms while ensuring brand consistency and alignment with marketing objectives. This position manages editorial calendars, supports digital campaigns, coordinates regional content initiatives, monitors social media performance, and creates visual and multimedia assets that strengthen the company's digital presence across Puerto Rico, Costa Rica, Panama and the Dominican Republic.
Requirements:
- Bachelor's degree in marketing, Communications, Digital Marketing, Advertising, Graphic Design, or a related field.
- Minimum of two (2) years of experience in social media management, digital content creation, and execution of digital marketing campaigns.
- Experience using Meta Business Suite and Meta Ads Manager.
- Experience creating and managing editorial/content calendars.
- Experience with project management platforms such as ClickUp, Asana, Monday.com, Trello, or similar.
- Experience using social media analytics and reporting tools.
- Excellent verbal and written communication skills.
- Bilingual Spanish/English
- Proficiency in Microsoft Office 365 (Word, Excel, PowerPoint and Outlook).
- Knowledge of photography, visual composition, graphic design principles, and basic video editing for digital content.
- Proficiency managing business accounts across Facebook, Instagram, LinkedIn, TikTok and YouTube, including knowledge of platform best practices and content formats.
- Experience creating content using Canva and/or Adobe Creative Suite.
- Experience creating and editing short-form videos using tools such as CapCut, Adobe Premiere Pro, or similar.
- Able to coordinate and establish priorities
- Proficient in computer software such as: Word, Excel, Power point
- Strong writing skills