CarMax
CarMax

11 Carmax Marketing Associate Jobs Hiring Near You

CarMax's Marketing Analytics team is a group of 20+ analysts who serve as the measurement and ... Benefits: Except as otherwise required by state law, CarMax Associates are entitled to the ...

Manager, Marketing Analytics

Richmond, VA · On-site

$102K - $163K/yr

CarMax's Marketing Analytics team is a group of 20+ analysts who serve as the measurement and ... Benefits: Except as otherwise required by state law, CarMax Associates are entitled to the ...

Providing oversight and leadership to the Digital Marketing team to ensure that operational ... Benefits: Except as otherwise required by state law, CarMax Associates are entitled to the ...

At CarMax, we are the nation's largest retailer of used cars with stores from coast to coast, and we are still growing. We're rethinking the way people buy cars - and our associates help us do just ...

At CarMax, we are the nation's largest retailer of used cars with stores from coast to coast, and we are still growing. We're rethinking the way people buy cars - and our associates help us do just ...

CarMax Jobs Information

Do workers at CarMax get paid breaks?

Sometimes. Only some people get paid breaks.
54% of people say they don’t get paid breaks.
Based on data from 120 people who took the Breakroom Quiz between July 2025 and July 2026.

Does CarMax pay people when they’re sick?

Yes. Most people get paid when they’re sick.
70% of people say they would get paid if they were sick but scheduled to work.
Based on data from 118 people who took the Breakroom Quiz between August 2025 and August 2026.

At CarMax, are sick days and vacation days separate paid time off?

Only some people have separate paid time off for sick days and vacation.
40% of people say they have to use vacation days when they’re out sick.
Based on data from 126 people who took the Breakroom Quiz between July 2025 and July 2026.

Do part-time workers get paid time off at CarMax?

Only some people who work part-time get paid time off.
60% of people who work part-time say they don’t get paid time off
Based on data from 5 people who took the Breakroom Quiz between June 2025 and December 2025.

Is the health insurance from CarMax affordable enough for their workers?

Most people say the health insurance costs are okay.
88% of people say the health insurance costs are okay
Based on data from 97 people who took the Breakroom Quiz between August 2025 and August 2026.

Do people get paid time off at CarMax?

Most people get paid time off work.
95% of people say they get paid time off.
Based on data from 142 people who took the Breakroom Quiz between July 2025 and July 2026.

How far ahead of time do people find out their work schedule?

Only some people find out their schedule four weeks ahead of time.
  • 23% of people with changing schedules find out their shifts one week or less ahead of time.
  • 25% of people with changing schedules find out their shifts two weeks ahead of time.
  • 14% of people with changing schedules find out their shifts three weeks ahead of time.
  • 38% of people with changing schedules find out their shifts four weeks or more ahead of time.

Based on data from 65 people who took the Breakroom Quiz between July 2025 and July 2026.

Do workers at CarMax worry about hours?

Most people don’t worry about getting enough hours.
76% of people report they don’t worry about getting enough hours.
Based on data from 75 people who took the Breakroom Quiz between July 2025 and July 2026.

Do CarMax workers get to choose the shifts they work?

Some people don’t get to choose which shifts they work.
54% report that they don’t have enough control over which shifts they work.
Based on data from 72 people who took the Breakroom Quiz between July 2025 and July 2026.

How easy is it for CarMax workers to change shifts?

Some people find it hard to change shifts.
35% of people report that it’s hard to change shifts if they need to.
Based on data from 71 people who took the Breakroom Quiz between June 2025 and June 2026.

How easy is it to get time off at CarMax?

Most people find it easy to get time off.
80% of people report it’s easy to get time off.
Based on data from 125 people who took the Breakroom Quiz between July 2025 and July 2026.

Do CarMax managers change schedules at the last minute?

Most managers don’t change people’s schedules at the last minute.
79% of people say their manager doesn’t change their shift schedule at the last minute.
Based on data from 71 people who took the Breakroom Quiz between July 2025 and July 2026.

Do jobs at CarMax spill into time workers aren’t paid for?

Rarely. The job doesn't usually spill into unpaid time.
20% of people report that their job takes up time that they don’t get paid for.
Based on data from 75 people who took the Breakroom Quiz between July 2025 and July 2026.

How easy is it to take sick days at CarMax?

Most people find it easy to take sick days.
86% of people report that it’s easy to take time off if they are sick.
Based on data from 119 people who took the Breakroom Quiz between August 2025 and August 2026.

Is a CarMax job good for students?

Most students say this is a good place to work if you’re studying.
73% of students report this is a good place to work if you’re studying.
Based on data from 51 people who took the Breakroom Quiz between December 2024 and July 2026.

Is working at CarMax good if you’re a parent or caregiver?

Most parents and caregivers say this is a good place to work.
69% of people who care for a child or other relative report this is a good place to work.
Based on data from 58 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people at CarMax feel treated with respect by their managers?

Most people feel treated with respect by their managers.
82% of people say they’re treated with respect by their managers.
Based on data from 130 people who took the Breakroom Quiz between July 2025 and July 2026.

Do people at CarMax get to take their breaks without interruption?

Most people get breaks without interruption.
87% of people report that they get to take their breaks without interruption.
Based on data from 128 people who took the Breakroom Quiz between July 2025 and July 2026.

Is it stressful to work at CarMax?

Some people feel stressed here.
61% of people say they often feel stressed at work.
Based on data from 117 people who took the Breakroom Quiz between August 2025 and August 2026.

Do people at CarMax enjoy their jobs?

Most people enjoy their job.
77% of people report they enjoy their job.
Based on data from 100 people who took the Breakroom Quiz between August 2025 and August 2026.

Do people at CarMax recommend working with their team?

Only some people recommend working with their team.
38% of people report that they wouldn’t recommend working with their immediate team to a friend.
Based on data from 128 people who took the Breakroom Quiz between August 2025 and August 2026.

Do people get enough training when they start at CarMax?

Most people got enough training when they started.
72% of people report they got enough training when they started working here.
Based on data from 122 people who took the Breakroom Quiz between August 2025 and August 2026.

Do people get support to advance at CarMax?

Only some people are given support to advance their career here.
In the last year, 37% of people report not being given support to advance their career here.
Based on data from 115 people who took the Breakroom Quiz between August 2025 and August 2026.

Do people think CarMax’s headquarters understands what’s happening where they work?

Most people think headquarters doesn’t understand what’s happening where they work.
77% of people think that this employer’s headquarters or owners don’t have a good understanding of what’s really happening where they work.
Based on data from 123 people who took the Breakroom Quiz between July 2025 and July 2026.

Do workers feel well informed about how CarMax is doing?

Only some people feel well informed about how the company is doing.
35% of people feel that they aren’t kept well informed about how the company is doing as a whole.
Based on data from 122 people who took the Breakroom Quiz between July 2025 and July 2026.
Infographic showing various Marketing Associate job openings at Carmax in the United States as of August 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 100% Physical job distribution.

Manager, Marketing Analytics

Carmax

Richmond, VA

Full-time

PTO

Re-posted 28 days ago


CarMax rating

8.0

Company rating: 8.0 out of 10

Based on 372 frontline employees who took The Breakroom Quiz

25th of 734 rated retailers


Job description

8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220

CarMax, the way your career should be!

About The Team

CarMax invests hundreds of millions of dollars each year to reach customers across paid search, display, programmatic, paid social, video, direct mail, broadcast, and emerging channels. This role puts you at the center of how we measure,optimize, and grow that investment-turning data into strategy and strategy into results at the nation's largest used car retailer.

CarMax's Marketing Analytics team is a group of 20+ analysts who serve as the measurement and insights engine for the marketing department. We partner directly with the channel marketing managers who own media strategy and execution-providing the analytical frameworks, test designs, and performance insights thatoptimizereturn on ad spend (ROAS) across the portfolio.

Our team tackles this work while ensuring we are a great representation of CarMax's 4 core values:

  • Do the Right Thing:We uphold a culture of integrity and promote a respectful, inclusive environment

  • Put People First:We nurture associate development and a healthy work culture while delivering a great customer experience

  • Win Together:We learn from each other and draw on diverseexpertiseand perspectives

  • Go for Greatness:We continually improve our abilities to reinforce CarMax's industry leadership

About The Role

The Manager, Marketing Analytics is the strategic counterpart to our channel marketing managers, creating a data-driven view of how marketing drives business performance and providing the measurement frameworks, test designs, and insights thatoptimizehundreds of millions in annual investment. You will develop measurement approaches, design experiments, set ROAS targets, and translate complex analyses into recommendations that shape how CarMaxallocatesspendandidentifiesgrowth opportunities. This role sits at the intersection of data, strategy, and storytelling. It requires someone fluent in marketing measurement and comfortable influencing both channel owners and senior leaders.

As a Manager in Marketing Analytics, you will partner with channel marketing managers, media agencies, creative teams, and cross-functional stakeholders across the marketing department to drive performance andoptimizeinvestment on a team focused on one of these areas:

  • Program Analytics: Leadportfolio levelanalysesto ensure we have an optimized marketing mix. Drive consistency in our measurementsystemsand leads efforts to continuously improve their accuracy,scopeand actionability

  • Paid Search Channel Analytics:Leadoptimizations, testing, and research todrive impact throughone of the largest performance marketing channels.Helpsharpenour strategythroughdata-driven insights, vettingnew products andplatforms, andunderstanding macro changes thatimpactour programs.

  • Video & Digital Channel Analytics:Lead measurement ofmarketing investmentsinmarketingchannels outside of Search and Lead-Gen, spanning upper, mid, and lowerfunnel media.Drive improvement of marketing efficiency with focus onboth media and creatives-based insights

  • Organic Channel Analytics:Defineand operationalize GEO/SEO KPI frameworks and insights that drivecontent strategy and prioritization across search and generative engines. Lead innovative, hypothesis-driven testing tooptimizecontent structure and ecosystem signals, translating learnings into scalable recommendations.

What You Will Do - Essential Responsibilities

Measurement, Insights & Strategy

  • Lead and evolve marketing measurement approaches across channels, programs, and markets tomaintaina best-in-class analytics capability

  • Leverage frameworks such as media mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, and experimentation to inform decisions and set ROAS targets

  • Design test frameworks and define success criteria for channel-level experiments; partner with channel managers to structure tests, read out results, and scale learnings

  • Deliver portfolio-level analyses thatoptimizeinvestment allocation and quantify efficiency across programs managinghundreds of millions in annual budget

  • Identifymacro and industry-level demand drivers and assess their impact on business performance

  • Develop executive-ready reporting, dashboards, and insights that translate complex analyses into actionable recommendations

Partnership, Influence & Team Development

  • Serve as the primary analytics partner to channel marketing managers across paid search, display, programmatic, paid social, and video-directly informing their media, creative, and optimization strategies

  • Collaborate with data engineering and technology partners to ensure analytics infrastructure supports evolving measurement needs

  • Partner with media agencies and external vendors to evaluate third-party research,validatemeasurement approaches, and ensure alignment with internal analytics standards

  • Present findings and strategic perspectives to senior leaders and executives, building consensus on investment decisions

  • Mentor and develop junior analysts, providingtimelyfeedback and coaching that accelerates their growth

  • Lead knowledge-sharing sessions and champion best practices that elevate the team's collective analytical craft

  • Help shape team processes, standards, and ways of working that strengthen our analytics culture and reinforce a collaborative, high-performance environment

Qualifications and Requirements

Ability to consistently deliver ata high levelon the responsibilities listed above. Requirements listed below are representative of the knowledge and skillsrequired:

  • BA/BS in Business, Marketing, Economics, Statistics, Mathematics, Engineering, Computer Science, or related quantitative field

  • 7+ years of experience in marketing analytics, media analytics, or a related analytical role

  • Strong analytical and problem-solving skills witha track recordof delivering actionable insights that influence investment decisions

  • Experience with marketing measurement methodologies including attribution modeling, media mix modeling, incrementality testing, and A/B experimentation

  • Experience designing test frameworks, defining success metrics, and reading out experiment results to inform channel strategy

  • Proven ability to lead complex projects and influence cross-functional partners at all levels of the organization

  • Strong working knowledge of SQL, Python or R, Snowflake, Excel, Tableau, and PowerPoint

  • Ability to communicate complex analytical concepts clearly to both technical and non-technical audiences

Preferred Qualifications

  • Experience with advanced analytics, statistical modeling, or machine learning applied to marketing

  • Graduate degree (MBA, MS) in a quantitative or business discipline

  • Experience in retail, automotive, or other high-consideration consumer industries

  • Familiarity with digital marketing platforms (e.g., Google Ads, DV360, Meta, DSPs), ad tech, and web analytics tools (GA4, Adobe Analytics)

Work Location and Arrangement

This role will be based out of the CarMax Technology Innovation Center (Richmond, VA)andassociates will work onsite 4 days per week.

Work Authorization: Applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship will not be considered for this specific role.

The annual salary for this position is:

$102,100.00 - $163,400.00

May be eligible for bonus and equity.

Benefits:

Except as otherwise required by state law, CarMax Associates are entitled to the following paid sick, vacation, and holiday time.

Associates that are considered full-time hourly or commission/incentive eligible:

  • To earn up to 48 hours of sick time per year accrued on a per pay period basis and between 80 hours and 200 hours per year of vacation time after a 90 day waiting period depending on years of continuous service with the Company.
  • For 8 hours of pay for each of a total of 6 paid scheduled holidays per year plus 1 floating holiday. If such an Associate does work on a scheduled holiday due to business need, they are eligible for Holiday Premium Pay.

Associates considered full-time salaried are entitled to paid time away with no specified limit as needed for sick, vacation, bereavement, jury duty, holidays, floating holiday, etc. subject to manager approval.

For more details about benefits, please visit our CarMax Benefits website.

Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.


What CarMax employees say

Pay

Benefits

Hours and flexibility

Workplace

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About CarMax

Sourced by ZipRecruiter

CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation's largest retailer of used cars, with over 200 locations nationwide. Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.

Industry

Automobile dealers and finance and insurance

Company size

10,000+ Employees

Headquarters location

Henrico, VA, US