Public Relations Specialist Job Description Sample Template

This free Public Relations Specialist job description sample template can help you attract an innovative and experienced Public Relations Specialist to your company. We make the hiring process one step easier by giving you a template to simply post to our site. Make sure to add requirements, benefits, and perks specific to the role and your company.

Public Relations Specialist Job Summary

Our organization is looking for a Public Relations Specialist to help shape and promote our public image. In addition to performing market research and developing campaign strategies, you will coordinate PR and outreach events in our target community. Your job duties include writing and distributing press releases, creating press kits for new products and services, making internal and external presentations, and pitching innovative marketing ideas to upper management. Applicants must have a bachelor’s degree and at least two years of PR or marketing experience.

Public Relations Specialist Duties and Responsibilities

  • Help develop and implement marketing strategy
  • Promote a positive public image of our organization
  • Coordinate PR events and campaigns
  • Write and edit news releases
  • Make internal and external presentations
  • Pitch ideas to organization leadership
  • Create press kits for media outlets
  • Write or manage content creation for digital platforms, including social media

Public Relations Specialist Requirements and Qualifications

  • Bachelor’s degree in public relations, communications, or marketing
  • Experience working on PR or marketing campaigns (2-5 years preferred)
  • Familiar with various digital media platforms
  • Written and verbal communication skills
  • Networking skills

Written by

At ZipRecruiter, our mission is to connect employers and job seekers with their next great opportunity. On the ZipRecruiter blog, we use insider experience and data derived from our AI-driven jobs marketplace to provide advice and insights on topics such as the job search process, interviewing, and labor market trends. Start your job search or post a job today and connect with us on Twitter, Facebook, and LinkedIn!

More Articles by The ZipRecruiter Editors