Holland Codes Careers

Use Holland Codes to Think About Your Career Path

In 1959, sociology professor John L. Holland devised six codes to describe the strengths of fundamental personality types: realistic, investigative, artistic, social, enterprising, and conventional. Each code corresponds to a profile of occupation choices, which reflects the skills and interests of that particular code. These codes can be used to help guide your area of academic study and career choice. Read the codes and some ideas for careers. You can click on each code to read more.

Realistic Code

Realistic individuals value concrete information and, as a result, rarely enjoy working with abstract concepts. They prefer to work with ideas, findings, and data more than people, so people-oriented careers are not a strong match for these independent thinkers. Realistic types are natural problem-solvers who take on roles that involve repairing or assembling things.

Auto Mechanic, Computer Technician, Architect, Medical Technician

Investigative Code

Investigative personalities tend to employ an analytical approach to life and work. They take an interest in math and science, valuing the concrete details offered by numbers, figures, and theories. They find pleasure in conducting research, reading, and doing experiments. Investigative types spend a significant amount of time thinking, considering the many possibilities behind why things are the way they are.

Strategic Planner, Statistician, Data Analyst, Regional Planner

Artistic Code

Artistic individuals are creative, innovative, and intuitive. They value imaginative self-expression, usually in the form of crafts, music, or writing. Artistic types tend to be free spirits who steer clear of mundane tasks, unlikely to be found doing work that is routine or tedious. They prefer constant challenges to their imaginations, as they create and embody originality.

Brand Manager, Sales Trainer, Content Writer, Human Resouces Specialist

Social Code

Social types are outgoing, friendly, and empathetic. They are idealistic, with a strong personal values system that guides their every decision in life. Their generous nature and cooperative spirit drives them to volunteer for good causes and get a real sense of joy from helping others.

City Manager, Counselor, Librarian, Medical Assistant

Enterprising Code

Enterprising types are adventurous and enthusiastic. They face challenges head-on and are natural leaders, extremely confident and self-assured. This personality is driven and ambitious, as they are not satisfied with the status quo and will push for improvements and innovation. While they are assertive, their optimistic and social nature allows them to get along with all kinds of people.

Advertising Sales Representative, Banker, Branch Manager, Buyer

Conventional Code

Conventional personality types are organizers—logical, efficient, and detail-oriented. They like structure, rules, and clear procedures. These individuals are methodical and tend to be great at math and handling data. They are polite and conscientious, yet persistent, especially when they know they are right—and Conventional people usually are.

Accountant, Administrative Assistant, Budget Analyst, Business Manager

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