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Youtube Content Strategy Jobs (NOW HIRING)

Henkel

Social Content Manager - YouTube

Culver City, CA · On-site

$80K - $100K/yr

Collaborate with Creative Strategy and Design to ensure videos align with brand identity and campaign objectives * Edit and package video content for both YouTube and cross-channel use (TikTok cuts ...

Fox

YouTube Editor

Los Angeles, CA

$21 - $24.50/hr

The ideal candidate will have a deep understanding of YouTube content strategy along with storytelling and audience engagement. Responsibilities: * Edit long form YouTube videos to the highest ...

Posted today

Gamer's Choice

Senior Content Strategist

New York, NY · On-site

$110K - $150K/yr

Own and evolve organic content strategy across Instagram, TikTok, YouTube, and emerging channels, defining content pillars, brand voice, and channel-specific playbooks. * Build an organic content ...

Airrack

Video Editor

Los Angeles, CA · On-site

$100 - $110K/hr

... content strategy. * Collaboration: Work closely with producers and other team members to execute the vision of each project. * Innovation: Stay on top of trends, editing techniques, and YouTube best ...

Airrack

Video Editor

Los Angeles, CA

$100 - $110K/hr

... content strategy. * Collaboration: Work closely with producers and other team members to execute the vision of each project. * Innovation: Stay on top of trends, editing techniques, and YouTube best ...

Airrack

Video Editor

Los Angeles, CA · On-site

$100 - $110K/hr

... content strategy. * Collaboration: Work closely with producers and other team members to execute the vision of each project. * Innovation: Stay on top of trends, editing techniques, and YouTube best ...

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Youtube Content Strategy information

See salary details

$64K

$133.2K

$259.5K

How much do youtube content strategy jobs pay per year?

As of Aug 23, 2026, the average yearly pay for youtube content strategy in the United States is $133,197.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $160,000.00 per year, depending on experience, location, and employer.

What is YouTube content strategy?

YouTube content strategy refers to the planning and execution of video content to achieve specific goals on the YouTube platform, such as growing subscribers, increasing views, or boosting brand awareness. This involves researching target audiences, identifying trending topics, planning video formats, optimizing for YouTube SEO, and analyzing performance metrics. A strong YouTube content strategy ensures that content is consistent, engaging, and aligns with both audience interests and business objectives.

What are the key skills and qualifications needed to thrive in YouTube content strategy?

To thrive in YouTube Content Strategy, you need a solid understanding of digital marketing, audience analytics, and content planning, often supported by experience in video production or digital media. Familiarity with YouTube Analytics, SEO tools, content management systems, and video editing software is essential. Creative thinking, adaptability, and strong communication skills are crucial for devising engaging strategies and collaborating with creators or teams. These skills ensure channel growth, higher engagement, and effective alignment with brand or audience goals in a competitive online environment.

What are some common challenges faced by professionals working in YouTube content strategy and how can they be addressed?

One common challenge in YouTube Content Strategy is keeping up with platform algorithm changes and trends, which can impact video reach and audience engagement. Strategists must continually analyze performance data and adapt content plans accordingly. Collaborating closely with creators, editors, and the marketing team is essential to align goals and respond quickly to shifts in audience preferences. Regularly testing new content formats and staying updated on best practices also helps overcome these challenges and drive channel growth.

What is the difference between Youtube Content Strategy vs Youtube Channel Manager?

AspectYoutube Content StrategyYoutube Channel Manager
Primary FocusPlanning content themes, audience targeting, and content calendarManaging daily channel operations, uploads, and engagement
Skills RequiredContent planning, analytics, SEO, audience researchContent uploading, community management, analytics
Work EnvironmentCreative planning, collaboration with creators and marketing teamsOperational tasks, platform management, community interaction
Common UsageStrategic content development for growthExecuting and maintaining the channel's day-to-day activities

While both roles involve working with YouTube channels, the Youtube Content Strategy focuses on planning and developing content to grow the audience, whereas the Youtube Channel Manager handles the operational aspects, including uploads and community engagement. Understanding these differences helps in selecting the right career path or hiring focus.

Infographic showing various Youtube Content Strategy job openings in the United States as of August 2026, with employment types broken down into 93% Full Time, and 7% Part Time. Highlights an 100% In-person job distribution, with an average salary of $133,197 per year, or $64 per hour.

Senior Manager, Channel Lead - YouTube

Adobe

San Francisco, CA • On-site

Full-time

Posted 17 days ago

Adobe rating

8.9

Company rating: 8.9 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

40th of 246 rated software companies

Job description

Role overview

As our footprint on YouTube grows from supporting cutdowns into YouTube-first content, episodic shows, originals, and discovery-optimized content, we need a strategist fully dedicated to the platform. This person owns how we show up on YouTube end to end: channel strategy, content programming, creative direction, rollout, and audience growth. They are the in-house authority on what works on YouTube and they translate that into briefs, plans, and decisions the rest of the social team can complete.

What you'll own

YouTube channel strategy. Define the channel's positioning, content pillars, and programming model across long-form, Shorts, and live. Build the strategy for YouTube-first content, recurring installments, presentations, and original works. Creative strategy input. Partner alongside creative strategists to compose briefs so that concepts are built for YouTube from the beginning, not adapted after the fact. Translate platform mechanics (packaging, hooks, retention, pacing) into creative direction. Creative briefing. Brief creatives on YouTube-specific creative: thumbnails, titles, intros, episode structure, series formatting, and the differences between extended videos, short clips, and live broadcasts. Rollout and launch planning. Develop rollout strategies for new series, shows, and originals: programming cadence, sequencing, cross-platform support, and launch moments. Audience growth and engagement. Develop engagement and community strategies that grow subscribers, returning viewers, and watch time. Define how we use comments, community posts, premieres, and live. Discovery and optimization. Own YouTube search and suggested strategy. Manage packaging optimization, playlist organization, and channel layout. Structure content to be discoverable and citable through AI and answer engines (LLM-optimized content).

What you'll do day to day

  • Develop and maintain the YouTube content and programming calendar.

  • Write YouTube strategy docs and feed requirements into creative strategist briefs.

  • Brief and review creative for platform fit before it ships.

  • Develop rollout plans for launches and recurring programming.

  • Analyze channel and video performance and turn findings into recommendations.

  • Partner with the social planner on scheduling and the creative team on execution.

  • Stay ahead of YouTube format, algorithm, and monetization shifts and advise the team accordingly.

What you bring

5+ years in YouTube, video, or content strategy, with a track record of growing channels or launching series and outstanding creative work. Deep YouTube proficiency: algorithm and discovery mechanics, packaging (titles and thumbnails), retention and average view duration, Shorts vs long-form vs live, playlists, and channel architecture. Strong analytics skills. Comfortable in YouTube Studio and reading retention curves and traffic source data to drive decisions. Experience briefing creative teams and partnering with creative strategists. You can translate platform insight into clear creative direction. Understanding of episodic and original content programming, including cadence, season structure, and host or talent collaboration. Working knowledge of search and discovery optimization, including structuring content for AI and answer-engine visibility.


About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.


Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.


Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.


Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.


Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.


AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.


At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $108,300 -- $218,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $150,900 - $218,600

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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About Adobe

Sourced by ZipRecruiter

Adobe for All is our vision to advance diversity, equity, and inclusion (DEI) across our company and in our communities. We’re focused on creating a more diverse and inclusive workforce; unleashing the full potential of every employee; and driving meaningful impact for Adobe, our industry, and society at large. Creativity has the power to unite us and inspire us to change the world. Through a vision we call Creativity for All, we’re empowering millions of people of all ages and backgrounds to express themselves, reach their full potential, and share their diverse perspectives with the world. We’re committed to advancing the responsible use of technology and driving a positive environmental impact through sustainability and climate action. Our innovations are making a significant impact across AI ethics, security, privacy, trust and safety, accessibility, and sustainability.

Industry

Computer and computer peripheral equipment and software wholesalers

Company size

10,000+ Employees

Headquarters location

San Jose, CA, US

Year founded

1982

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