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Position OverviewAt PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.
As the Head of Marketing Data, Decisioning & Delivery Platforms within PNC's marketing organization, you can be based in Birmingham, AL; Washington DC; Chicago, IL; Cleveland, OH; Pittsburgh, PA; Houston, TX; or Northern VA.
In this role you will lead the strategy and execution of PNC's core marketing technology ecosystem-enabling data-driven, personalized customer experiences at scale. This role is accountable for integrating marketing data, decisioning, and campaign execution platforms to unify insights, accelerate speed-to-market, and improve overall marketing effectiveness.
You will define and deliver a modern marketing operating model that connects data, decisioning, and delivery, while partnering across Marketing, Analytics, Technology, and Operations. This leader will drive innovation through product-driven practices, scalable platforms, and a strong test-and-learn culture to maximize customer engagement and business impact.
Required Qualifications:
- Proven leadership of enterprise marketing technology and customer data platforms (CDP) at scale
- Deep expertise in data architecture, identity resolution, governance, and marketing measurement
- Hands-on experience with Adobe Experience Platform (RT-CDP, AJO, CJA) and content and workflow tools (AEM, Workfront) and Pega
- Track record driving cross-functional alignment across Marketing, Analytics, Data, Technology, and Risk
Preferred Skills:
- Executive influence and communication across technical and business stakeholders
- Vendor and partner management within a complex platform ecosystem
- Customer-focused, strategic thinking with strong technical fluency and a bias for ownership and measurable outcomesPNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.Job Description

• Defines complex, cross-functional digital strategies across business segments to optimize digital experience, leveraging design thinking and other best practices by leading Digital teams.
• Defines the strategy related to digital experiences for applicable business segments or product groups. May Participate in the marketplace to influence digital experience trends.
• Leads digital teams. Sponsors potential digital experience projects for feasibility and value. Presents initiatives and policy changes to gain executive buy-in. Manages progress to ensure initiatives are completed on time, within budget and meet strategic goals.
• Serves as senior point of escalation and ensures successful outcomes from key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders (including key vendors) throughout the experience lifecycle. As part of the first line of defense, supports determination of risk appetite and limits. Owns business response to audit and regulatory finding. May participate in client facing activities.
• Structures, allocates resources and manages Digital teams. Motivates and develops the performance of the product development management team and key contributors. Development planning.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred SkillsAgile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, WireframingCompetenciesBusiness Acumen, Competitive Environment, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, Solutions DevelopmentWork ExperienceRoles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry-relevant experience is typically 8+ years. At least 5 years of prior management experience is typically required. Proven leadership experience with a moderate to large scope of responsibility is required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.EducationBachelorsCertificationsNo Required Certification(s)LicensesNo Required License(s)Pay TransparencyBase Salary: $50,000.00 - $326,040.00Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.Application WindowGenerally, this opening is expected to be posted for two business days from 06/18/2026, although it may be longer with business discretion.BenefitsPNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visitpncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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