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Job Summary:
Tarleton State University, a distinguished Doctoral National Comprehensive University, invites applications for the position of Web Program Specialist in the Department of University Web Services. The role involves engaging with university stakeholders to enhance the digital presence of Tarleton State University, focusing on web design, content management, and digital accessibility.
Responsibilities:
• Manages and refines the web project intake process.
• Uses the 4P systems model (People, Product (i.e. web pages), Platform (i.e. WordPress or other), and Process) to ensure consistency, quality, and timeliness on web update deliverables (e.g. site launches, site refreshes, content updates, degree launches).
• Reports on project statuses regularly and adjusts priorities as needed.
• Holds post-mortem project recap discussions as needed to ensure continuous improvement in stakeholder engagement.
• Works with executive director of web ops and other MarCom leadership to improve overall marketing operations processes.
• Maintains website in accordance with marketing and branding program: site design, layout, content, navigation and overall web experience. Manages the webmaster@tarleton.edu inbox adhering to SLAs and ensuring the appropriate level of priority is given to all requests.
• Coordinates and implements overall strategies relating to site layout, content priorities, and site usability.
• Develops, implements, and maintains content management systems, search engine optimization, online multimedia and assists with social media integration.
• Works with Performance Marketing Manager to ensure website is best optimized for paid marketing campaigns.
• Works with outside vendors as needed on projects when additional web design, web development, and content creation resources may be needed.
• Meets with university stakeholders to collect requirements for website updates, site launches/refreshes, program changes, degree launches, and/or other digital initiatives.
• Drives project management of stakeholder digital initiatives from project discovery through stakeholder review and launch.
• Assists with any Tarleton State web presentations that may be used internally or externally.
• Consults, trains, coordinates, and mentors university content coordinators/editors on marketing strategies and best practices.
• Ensures adherence to web content style guidelines, branding guidelines, accessibility and copyright laws, policies, and procedures.
• Manages the accessibility standard operating procedure and participates in executing the tasks assigned to Web Operations.
• Owns process and execution of accessibility audits for public website.
• Monitors and reports on our accessibility scores, putting a plan in place for continuous improvement.
• Coordinates responses to Office of Civil Rights (OCR) requests related to accessibility.
• Helps triage accessibility issues received through our website, working with digital accessibility officers to build and/or help communicate new solutions that improve usability for everyone.
• Coordinates student worker hiring process (job posting, interview scheduling, orientation dates).
• Responsible for onboarding student workers (space assignment, equipment, 30-60-90 plan).
• Manages the work assignments, priorities, and oversees training of any student workers.
• Maintains student worker calendar and time off reporting.
• Builds and maintains library of standard operating procedures (SOPs); maintains knowledge base.
• Develops training materials and job aides on marketing, web strategy, use of digital tools, and general professional development for internal stakeholders.
Qualifications:
Required:
• Bachelor’s degree in marketing, computer science, management, or technical field or equivalent combination of education and experience.
• Three years demonstrated experience in hands-on marketing account management for partners/clients, or program management; strong preference for product and/or portfolio management at an agency for multiple clients; Experience in website management (i.e. WordPress); Excellent project management, communication, teamwork and diplomacy skills.
• Strong problem-solving capabilities
• Ability to thrive in an ambiguous environment with changing priorities
• Familiarity with accessibility guidelines (WCAG 2.1 AA) and audit tools/plugins (e.g. Siteimprove, WAVE, Lighthouse)
• Ability to maintain the security and integrity of critical infrastructure, which may include communications systems, computer network and systems, cybersecurity systems, electrical grid, hazardous waste treatment system or water treatment system.
• Position must be onsite due to responsibilities in supervising intern workers.
• Must be eligible to work in US.
• Open to candidates outside DFW willing to relocate at their own expense.
• Work hours: Mon-Fri; 8:00 AM – 5:00 PM or as work requirements indicate; This position may require work beyond normal business hours, weekends, and holidays.
• Some travel may be required.
Preferred:
• Master’s degree in marketing, computer science, management, or technical field
• Online higher education experience preferred
• Experience driving results through teams in highly matrixed organizations
• Decisive, agile, strategic-thinking program manager with strong emotional intelligence
• Solid understanding of digital marketing and the intersection with traditional marketing tactics (out-of-home, print, etc.)
• Excellent MS Office skills with special emphasis on Excel and PowerPoint
• Excellent Project Management skills (Asana or equivalent)
Company:
Tarleton State University is a school in Stephenville. Founded in 1899, the company is headquartered in Stephenville, USA, with a team of 1001-5000 employees. The company is currently Late Stage.