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Wordpress Webmaster Jobs in California (NOW HIRING)

Digital Operations Specialist

San Diego, CA · On-site

$29.69 - $32.81/hr

Digital Operations Specialist / WordPress Webmaster InnoVision Marketing Group | Full-Time | About InnoVision Marketing Group InnoVision Marketing Group is a full-service digital marketing agency ...

Wordpress Webmaster information

What does a WordPress webmaster do?

A WordPress Webmaster is responsible for managing, maintaining, and optimizing WordPress websites. Their duties often include updating plugins and themes, ensuring site security, troubleshooting issues, improving performance, and implementing design or content updates. They may also handle SEO optimization, backups, and integrations with third-party tools. The role requires a combination of technical skills, problem-solving abilities, and familiarity with WordPress best practices.

What are the key skills and qualifications needed to thrive as a WordPress webmaster?

To thrive as a WordPress Webmaster, you need strong expertise in website management, HTML/CSS, SEO best practices, and a good understanding of the WordPress platform. Familiarity with popular plugins, web hosting control panels, analytics tools, and certifications like Google Analytics or WordPress-specific training are often valuable. Effective communication, problem-solving skills, and attention to detail are important soft skills for excelling in this role. These abilities are essential for ensuring website performance, security, and user experience while meeting organizational goals.

Are WordPress Webmaster jobs in high demand?

WordPress Webmaster jobs are in steady demand due to the platform's popularity for website creation and management. Employers seek professionals skilled in WordPress, HTML, CSS, and plugins, with many opportunities in digital marketing, e-commerce, and small business sectors.

Can I make a living with WordPress?

WordPress webmasters can earn a living by providing website development, maintenance, and customization services. Success depends on skills, experience, and the ability to attract clients or secure employment, often requiring knowledge of HTML, CSS, and plugins. Many professionals work freelance or for agencies, with income varying based on project scope and expertise.

How do I become a WordPress webmaster?

To become a WordPress webmaster, develop skills in website design, development, and management using WordPress, including knowledge of HTML, CSS, and PHP. Gain experience by building and maintaining WordPress sites, and consider obtaining certifications such as the WordPress.org Certified Developer program to enhance credibility.

What are popular job titles related to Wordpress Webmaster jobs in California?

For Wordpress Webmaster jobs in California, the most frequently searched job titles are:

What job categories do people searching Wordpress Webmaster jobs in California look for?

The top searched job categories for Wordpress Webmaster jobs in California are:

Infographic showing various Wordpress Webmaster job openings in California as of August 2026, with employment types broken down into 2% Internship, 77% Full Time, 17% Part Time, 1% Temporary, and 3% Contract. Highlights an 59% Physical, 6% Hybrid, and 35% Remote job distribution.

Digital Operations Specialist

Innovision LLC

San Diego, CA • On-site

$29.69 - $32.81/hr

Full-time

Posted 20 days ago


Job description

Digital Operations Specialist / WordPress Webmaster

InnoVision Marketing Group | Full-Time |

About InnoVision Marketing Group

InnoVision Marketing Group is a full-service digital marketing agency helping businesses grow through strategic marketing, compelling content, and results-driven campaigns. We manage WordPress websites, marketing automation, and digital infrastructure across a diverse portfolio of clients. We're looking for a seasoned digital operator who can wear many hats — and wear them well.

Role Overview

This is not a single-lane role. You'll be the person our team and clients rely on when something needs to get built, fixed, automated, or launched online. One day you're building a WordPress site from a Figma file. The next you're configuring Cloudflare DNS, setting up a GoHighLevel automation, troubleshooting a VPS, writing a Klaviyo email campaign, or vibe-coding a custom landing page. You've been working on the web for 10+ years and you're comfortable with that kind of variety — in fact, you prefer it.

What You'll Do
  • WordPress & Web Development
  • Build WordPress websites from designer mockups (Figma, Adobe XD, PSD) using Elementor Pro
  • Own mobile responsiveness and page speed on every build and update
  • Customize and manage multiple themes across different client sites
  • Manage staging and production environments cleanly and safely
  • Configure Rank Math SEO — focus keywords, meta descriptions, schema, sitemaps
  • Troubleshoot plugin conflicts, PHP errors, downtime, and other WordPress issues fast and independently
  • Hosting, Servers & Infrastructure
  • Navigate Hostinger, cPanel, and VPS server environments — file management, PHP version management, email accounts, and serverlevel configuration
  • Use FTP/SFTP for file transfers and direct sitelevel access
  • Manage domain registration and transfers via GoDaddy and other registrars
  • Configure and manage DNS records (A, CNAME, MX, TXT, SPF, DKIM) across registrars and hosting providers
  • Set up and manage Cloudflare — DNS routing, SSL/TLS configuration, caching rules, security settings, page rules, and DDoS protection
  • Handle SSL certificate installation and renewal across hosting environments
  • Troubleshoot domain propagation, email deliverability, and DNSrelated issues
  • CRM & Marketing Automation
  • Build and manage automations in GoHighLevel (GHL), HubSpot, Klaviyo, Mailchimp, and similar platforms
  • Create and deploy email campaigns — from copy to setup to send
  • Configure pipelines, workflows, triggers, and integrations across CRM platforms
  • Troubleshoot automation failures and crossplatform integration issues
  • Vibe Coding & NoCode / LowCode
  • Build and deploy pages, funnels, and experiences using AIassisted and vibecoding approaches
  • Comfortable using modern AI coding tools to build fast without always needing handcoded solutions
  • Adapt quickly to new platforms and tools as the landscape evolves
  • General Digital Operations
  • Manage multiple client projects simultaneously without dropping the ball
  • Collaborate with designers, account managers, and content teams
  • Own problems endtoend — identify the issue, find the solution, implement it, verify it works
  • What We're Looking For

    Required:
  • 10+ years of handson experience working on the web — this is nonnegotiable
  • Expertlevel WordPress (frontend + backend): PHP, HTML5, CSS3, JavaScript/jQuery
  • Elementor Pro proficiency — our primary page builder
  • Cloudflare — DNS management, SSL/TLS, caching, page rules, security settings
  • GoDaddy and other domain registrar experience — domain registration, transfers, DNS configuration
  • Deep understanding of DNS records (A, CNAME, MX, TXT, SPF, DKIM) and how to troubleshoot propagation issues
  • Hosting environments — Hostinger, cPanel, VPS server management
  • FTP/SFTP proficiency for filelevel access and management
  • CRM platform experience — working knowledge of at least 23 of: GoHighLevel, HubSpot, Klaviyo, Mailchimp, or comparable platforms
  • Ability to build and manage email campaigns endtoend
  • Ability to create CRM automations — workflows, triggers, pipelines, integrations
  • Vibe coding familiarity — comfortable using AIassisted tools to build and deploy quickly
  • Mobile responsiveness mastery — every deliverable works perfectly on all devices
  • Page speed optimization — Core Web Vitals, caching, image optimization
  • Multitheme experience — comfortable navigating and customizing various WordPress themes
  • Staging environment management and clean stagingtoproduction deployments
  • Ability to manage multiple client projects simultaneously across many industries
  • Preferred:
  • GoHighLevel subaccount management and funnel building
  • SEO knowledge beyond Rank Math — keyword strategy, technical SEO, internal linking
  • Basic SSH / command line comfort for serverlevel tasks
  • WooCommerce experience
  • Git / version control familiarity
  • Experience working inside a digital marketing agency
  • You'll Thrive Here If You…

  • Have seen it all on the web — nothing surprises you after 10+ years
  • Can contextswitch between a WordPress build, a Cloudflare DNS issue, and a GHL automation in the same afternoon
  • Own problems from start to finish — you don't pass the buck when something breaks
  • Know how to use AI tools to work faster without sacrificing quality
  • Keep 10+ client projects organized and moving without things falling through the cracks
  • Communicate clearly with nontechnical teammates about what's happening and why it matters
  • PLEASE NOTE: InnoVision is a firm believer of promoting from within, which provides tremendous opportunity for your career advancement. We demonstrate this with the statement that every team member of InnoVision’s management team has advanced to their current positions of Directors and Vice Presidents through promotions.

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

    InnoVision LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age, sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, reproductive health decision-making, political affiliation, and/or any other status protected by state or federal law, and will not be discriminated against on the basis of disability. We are committed to providing a workplace that is inclusive and welcoming to all individuals, regardless of their background or beliefs.