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Wood Coating Technical Sales Jobs (NOW HIRING)

Parksite

Wood Coatings Specialist

Portland, ME · On-site

$65K - $75K/yr

Serves as a technical expert for wood coating products, supporting end-user customers, distributor sales teams, and management. * Assists in planning and executing marketing initiatives for the wood ...

Gemini

Application Specialist - Wood Coatings

El Reno, OK · On-site

$45K - $65K/yr

... technical validation of industrial wood coating systems. This role serves as a critical bridge between Product Management, Laboratory Development, Technical Service, and Sales to ensure coatings ...

Nordsonhcm

The Technical Sales Representative is responsible for driving aftermarket sales and providing technical service support for Nordson Industrial Coating Systems customers within an assigned territory ...

Nordson Corporation

The Technical Sales Representative is responsible for driving aftermarket sales and providing technical service support for Nordson Industrial Coating Systems customers within an assigned territory ...

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Wood Coating Technical Sales information

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$40K

$79.1K

$120K

How much do wood coating technical sales jobs pay per year?

As of Sep 12, 2026, the average yearly pay for wood coating technical sales in the United States is $79,117.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,000.00 and $90,500.00 per year, depending on experience, location, and employer.

What is a wood coating technical sales professional?

Wood Coating Technical Sales professionals are responsible for selling products and solutions related to wood coatings, such as varnishes, stains, and protective finishes, to manufacturers, contractors, and distributors. They possess in-depth technical knowledge of wood finishing products and applications, enabling them to advise customers on the best products for specific needs. Their role also involves providing technical support, conducting product demonstrations, and building long-term relationships with clients.

What are the key skills and qualifications needed to thrive as a wood coating technical sales professional?

To thrive as a Wood Coating Technical Sales professional, you need solid knowledge of wood finishing products, sales techniques, and a background in chemistry or materials science, often supported by relevant industry experience or technical training. Familiarity with CRM software, color matching tools, and coating application systems is typically required. Strong interpersonal skills, negotiation abilities, and problem-solving aptitude help build client relationships and address technical challenges. These skills are crucial for effectively demonstrating product value, meeting customer needs, and driving sales growth in a competitive market.

What are some common challenges faced in wood coating technical sales, and how can they be addressed?

Professionals in Wood Coating Technical Sales often encounter challenges such as keeping up with evolving coating technologies, addressing diverse customer needs, and managing long sales cycles. Success in this role requires strong product knowledge, effective communication with both technical and non-technical stakeholders, and the ability to provide tailored solutions based on customer requirements. Building trust through product demonstrations, ongoing training, and close collaboration with R&D or technical support teams can help overcome these challenges and foster long-term client relationships.

What are popular job titles related to Wood Coating Technical Sales jobs?

For Wood Coating Technical Sales jobs, the most frequently searched job titles are:

Wood Coatings Specialist

Portland, ME • On-site

Parksite
Construction Materials Wholesalers • 501 - 1,000 employees
Learn more about Parksiteexternal

$65K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago

Job description

Atlantic Plywood is looking for a full-time Wood Coating Specialist to join our team! 

Atlantic Plywood is seeking a full-time Wood Coating Specialist to support our wood coatings division through technical expertise, hands-on product application, and customer service. This role involves working with end-users, distributor sales teams, and management to promote lacquer products, assist with color matching, recommend equipment, and ensure optimal product performance.

 

Responsibilities include, but are not limited to:

  • Serves as a technical expert for wood coating products, supporting end-user customers, distributor sales teams, and management.
  • Assists in planning and executing marketing initiatives for the wood coatings product line.
  • Promotes lacquer product lines and increase brand awareness across distributor and customer channels.
  • Provides hands-on application guidance, equipment recommendations, and product training.
  • Supports color and stain-matching processes, including custom color development and formula consistency.
  • Advises on appropriate spray equipment and sundry products for specific applications.
  • Conducts on-site demos, troubleshoot application issues, and communicate best practices.
  • Travels to customer sites, trade shows, and training events as needed.

 

Job Requirements:

  • High school diploma / GED
  • Ability to lift 50+ lbs. 
  • Strong computer proficiency
  • Knowledge of safety protocols and PPE usage
  • Excellent time management and communication skills
  • Ability to work independently and collaboratively
  • Willingness to travel; must have reliable transportation

 

Preferred Qualifications:

  • Experience in sales, technical support, or customer service
  • Hands-on experience with wood finishing or woodworking
  • Proficiency in spray equipment and finishing techniques
  • Color-matching knowledge and formulation experience
  • Proficiency with Microsoft Office (Word, Excel) and Salesforce
  • Strong attention to detail and quality orientation
  • Effective multitasking and organizational skills
  • Strong problem-solving and analytical abilities

 

What We Offer:

  • Employee-Owned Company – Share in our success with the Employee Stock Ownership Plan (ESOP)
  • 10+ Paid Holidays
  • Paid Time Off (PTO) that accrues with tenure
  • 401(k) Retirement Plan
  • Company-paid life Insurance
  • Health, Dental, Vision, and Flexible Spending Plans
  • Short- and Long-Term Disability Insurance
  • Weekly pay
  • Positive, team-oriented work environment
  • Employee Referral Bonuses

 

About Us:

Since our inception in 1974, Atlantic Plywood Corporation has prided itself on delivering the highest quality and best value to our customers. This philosophy has enabled us to grow into a regional industry leader, distributing a wide range of high-quality hardwood plywood and panel products and solutions throughout the Eastern United States. As our many satisfied customers have come to know, Atlantic Plywood offers not only products and services you can depend on, but also a convenient and cost-effective partnership that helps our customers’ businesses grow.


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