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Wine Rep Jobs in Michigan (NOW HIRING)

$37K/yr

Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 ... Essential Duties & Responsibilities The Merchandising Swing Rep is responsible for the timely ...

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Wine Rep information

See Michigan salary details

$21.4K

$38.5K

$67.1K

How much do wine rep jobs pay per year?

As of Sep 12, 2026, the average yearly pay for wine rep in Michigan is $38,541.00, according to ZipRecruiter salary data. Most workers in this role earn between $32,700.00 and $37,500.00 per year, depending on experience, location, and employer.

What is the difference between Wine Rep vs Wine Sales Associate?

AspectWine RepWine Sales Associate
CredentialsKnowledge of wine, sales experience, sometimes certificationsBasic sales skills, wine knowledge often preferred
Work EnvironmentTraveling to clients, attending tastings, working with distributorsRetail stores, wine shops, customer service
Industry UsageCommon in wholesale and distribution sectorsCommon in retail and hospitality sectors

Both roles involve selling wine, but Wine Reps typically work with distributors and restaurants, requiring more industry knowledge and travel. Wine Sales Associates usually work in retail settings, focusing on direct customer sales. Understanding these differences helps in choosing the right career path in the wine industry.

How do wine reps get paid?

Wine reps typically earn a combination of base salary and commissions based on sales performance. They may also receive bonuses or incentives for meeting sales targets and often work on a schedule that includes evenings and weekends to attend tastings and events. Compensation structures can vary depending on the employer and region.

What does a wine sales representative do?

A wine sales representative promotes and sells wine products to retailers, restaurants, and distributors. They build relationships with clients, provide product knowledge, and often conduct tastings or presentations to increase sales. Strong communication skills and industry knowledge are essential for success in this role.
Infographic showing various Wine Rep job openings in Michigan as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $38,541 per year, or $18.5 per hour.

Sales Representative (Commission)

Plymouth, MI โ€ข On-site

Great Lakes Wine Spirits
Alcoholic Beverages Wholesalersย โ€ขย 501 - 1,000 employees

$45K - $47K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 25 days ago


Job description

Great Lakes Wine & Spirits is a growing statewide company seeking a Sales Representative for our Grocery Chain Divisionย servicing multiple customer accounts in Plymouth.

Essential Duties & Responsibilities

The Sales Representative is a field-based sales role that focuses on selling, servicing, developing and growing the GLWAS portfolio of products within established customer accounts. This role provides a phenomenal introduction into both sales and the adult beverage industry with one of the strongest portfolios around - coupled with a winning team culture. Great Lakes Wine & Spirits takes pride within and provides upward mobility into possible on-premise, independent, management roles based upon performance.

Sales Representatives will be responsible for their 'Master Routes' to back-stock shelves, sell programs, straighten and beautify the department, and write the order for upcoming delivery days. This position also requires the employee to merchandise orders for shelving and displaying on delivery days. As a Representative, you will also be responsible for growing total territory volume and revenue while achieving other growth objectives for the company. Other duties include but not limited to:

  • Achieve monthly objectives on priority brands, specified programs and qualitative initiatives
  • Generate positive business relationships with decision makers in assigned accounts
  • Execute assigned headquarters programs from our major customers
  • Present prepared, professional, persuasive, fact-based, personalized sales presentations
  • Develop and maintain good product knowledge on relative GLWAS products
  • Attend weekly and monthly team meetings to discuss objectives, progress, and outstanding issues
  • Demonstrate initiative to grow overall spirits, beverage, and category knowledge
  • Demonstrate competency of account 'Standards of Performance' through account conditions
  • Maintain product so that it is clean, rotated, and saleable
  • Post retail pricing in a timely manner, while ensuring accuracy
  • Ensure point-of-sale is accurate, relevant, up-to-date, and advantageously placed
  • Consistently services accounts as outlined on Master Route
  • Utilizes surveys, control book, planners, and tracking forms as instructed to execute priorities
  • Communicates proactively with customers and management
  • Aligns daily activities to the needs and priorities of the company, as directed
  • Ensures vehicle is clean, organized, properly stocked with adequate point-of-sale

Work Schedule

This Sales Representative is a full-time position with a flexible schedule Sunday through Friday. If the master route is satisfied and stores are adequately serviced, a Sales Representative is free to set their schedule. Evening and weekend hours may be required based on holiday schedules and business needs.

Work Environment & Physical Demands

This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts with up to 100 pounds of force and operating warehouse equipment may be needed.

Pay & Benefits

  • $45,000 - $47,000 per year (estimated total gross earnings)
  • $300 Monthly Car Allowance (non-taxed)
  • Vacation and Personal Time
  • 6 Paid Holidays
  • Competitive benefits including Medical, Dental, and Vision, Life Insurance, Disability, Employee Assistance Programs, and Group Legal coverage.
  • Buy-Up Life Insurance and Disability coverage available.
  • Eligible for 401K enrollment upon date of hire.

Required Qualifications

  • Minimum age of 21 years
  • High School Diploma/GED (bachelor's degree preferred)
  • Sales experience (2 years preferred)
  • Retail experience (2 years preferred)
  • Proficient in Microsoft and iOS devices (Outlook, Excel, iPad)
  • Positive & Entrepreneurial Attitude
  • A Success-Oriented, Competitive, and Creative Mindset
  • Desire to learn and implement these learnings

Additional Requirements

  • Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules.
  • Cooperates with all management and staff of GLWAS.
  • Follows all MLCC rules and regulations, as they apply to the position.
  • Use alcohol in a responsible manner when related to business activities.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About Great Lakes Wine & Spirits

Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.


A valid driver's license and an acceptable Motor Vehicle Record (MVR) is required for this position. All applicants will be subject to a driving record check as part of the interview process.ย  Failure to maintain a satisfactory driving record may result in withdrawal of the employment offer or disciplinary action, up to and including termination, if employed. By submitting an application, you consent to the company's screening of your driving record.

All offers of employment are conditional based upon completed satisfactory of pre-employment screenings.ย  Thisย includes a background check on a criminal record, physical evaluation, agility(lift) test, and drug screen.ย ย Full disclosure is required before a criminal history is investigated and will not constitute an automatic bar of employment. Factors such as the date of offense, seriousness and nature of the violation, rehabilitation, and the position applied for will be taken into account.

By submitting an application, you consent to the company's screening of your driving record and the conditions of employment.