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Weekend Advertising Traffic Manager Jobs in Mobile, AL

OWA

Digital Marketing Mgr

Foley, AL · On-site

Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads ... Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads ... Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition ...

Chandler Management Corp

Community Manager

Mobile, AL · On-site

Collaborate with Regional Manager to assess changes in rental market through analysis of customer traffic and rental records. e. Review website and advertising sources frequently, at least monthly ...

GRAY TELEVISION

MEDIA EXECUTIVE - WALA

Mobile, AL · On-site

... advertising copy traffic, Finance Department on invoicing, discrepancies, and collection issues ... Understanding customer growth needs, reaching goals and budgets, and utilizing CRM tools ...

Palm Beach Tan

Store Manager

Foley, AL · On-site

Increasing customer traffic through local store marketing * Maintaining up-to-date client billing ... Reliable transportation, and flexible availability including nights & weekends * Friendly ...

Palm Beach Tan

Store Manager

Mobile, AL · On-site

Increasing customer traffic through local store marketing * Maintaining up-to-date client billing ... Reliable transportation, and flexible availability including nights & weekends * Friendly ...

Palm Beach Tan

Manager in Training

Mobile, AL · On-site

Increasing customer traffic through local store marketing * Maintaining up-to-date client billing ... Reliable transportation, and flexible availability including nights & weekends * Friendly ...

Palm Beach Tan

Manager in Training

Daphne, AL · On-site

Increasing customer traffic through local store marketing * Maintaining up-to-date client billing ... Reliable transportation, and flexible availability including nights & weekends * Friendly ...

Belk

MAC Counter Manager - Full Time

Mobile, AL · On-site

$17.75 - $21.25/hr

Partner with store leaders to ensure team schedules align with business needs, traffic plans, and ... Available to work a flexible schedule based on business needs, including nights, weekends, and ...

Victra

General Manager

Orange Beach, AL · On-site

$20/hr

Thinking of innovative ways to drive traffic in stores and capitalizing on existing customer base ... Willingness to work evenings, weekends, holidays, November through December, and/or during peak ...

Victra

Assistant General Manager

Mobile, AL · On-site

$43K - $67K/yr

... customer flow and store traffic. * Identifying any selling skill gaps, then building and ... Willingness to work evenings, weekends, holidays, November through December, and/or during peak ...

WOWK-TV

Photographer I, News

Mobile, AL

Collaborate with teammates (reporters, anchors, news managers, & others) to executed high-quality ... nights, weekends, and holidays Company Overview: Nexstar Media Group is America's largest local ...

Tribune Media

Photographer I, News

Mobile, AL

Collaborate with teammates (reporters, anchors, news managers, & others) to executed high-quality ... nights, weekends, and holidays Company Overview: Nexstar Media Group is America's largest local ...

Acme Barricades

Guardrail Installer Driver

Mcdavid, FL

$17 - $23/hr

Follow traffic laws and follow accident procedures. * Plan routes using GPS system. * Perform all ... Working a flexible schedule which can include day or night shifts, weekends and/or holidays ...

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All JobsAdvertising Traffic JobsWeekend Advertising Traffic Manager JobsWeekend Advertising Traffic Manager Jobs in Mobile, AL

Weekend Advertising Traffic Manager information

See Mobile, AL salary details

$68.5K

$74.4K

$78.9K

How much do weekend advertising traffic manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for weekend advertising traffic manager in Mobile, AL is $74,424.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,900.00 and $76,900.00 per year, depending on experience, location, and employer.

What is the difference between Weekend Advertising Traffic Manager vs Weekend Digital Media Coordinator?

AspectWeekend Advertising Traffic ManagerWeekend Digital Media Coordinator
CredentialsTypically requires a marketing or advertising degree, familiarity with traffic management toolsOften requires a marketing or communications degree, knowledge of digital platforms
Work EnvironmentWorks in advertising agencies or media companies, managing ad schedulesWorks in digital marketing teams, coordinating online campaigns
Industry UsageCommonly used in advertising and media industriesCommon in digital marketing and online advertising sectors
Search & Comparison IntentHigh overlap in traffic management and scheduling tasksRelated but focuses more on digital campaign coordination

The Weekend Advertising Traffic Manager primarily handles scheduling and managing advertising campaigns across various media channels, ensuring timely delivery. The Weekend Digital Media Coordinator focuses on coordinating online campaigns, including social media and digital ads. While both roles involve campaign coordination, the Traffic Manager emphasizes media scheduling, whereas the Digital Media Coordinator concentrates on digital content and platform management.

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Digital Marketing Mgr

OWA

Foley, AL • On-site

Full-time

Re-posted 18 days ago

Job description

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the Digital Marketing Coordinator. Critically, this role also serves as the strategic lead for OWA's social media efforts — providing paid social strategy, content direction guidance, and performance oversight to the existing social media team. The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand awareness. This is an opportunity to build something — to establish systems, optimize channels, and grow a digital and social function that is actively being brought in-house and scaled for the future.

DUTIES AND RESPONSIBILITIES:
  • Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display — managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization
  • Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels
  • Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals
  • Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives
  • Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post-send performance analysis — working closely with the Digital Marketing Coordinator on production and deployment
  • Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director
  • Oversee keyword research, on-page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility
  • Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator
  • Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator’s existing email and website execution skills to maximize team output
  • Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence
  • Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry
  • Partner with the Creative Services Manager on digital-first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations
  • Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy
  • Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative
QUALIFICATIONS:
  • 4–6 years of digital marketing experience with demonstrated hands-on execution across paid digital advertising, social media strategy, SEO, and email marketing
  • Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate
  • Meaningful background in social media strategy — not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results
  • Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space
  • Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided — this role thrives in a collaborative environment, not a vacuum
  • Experience managing digital advertising budgets and delivering performance reporting to senior leadership
  • Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus
  • Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis
  • Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices
  • Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance
  • Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non-technical stakeholders
  • Background in tourism, amusement, hospitality, or entertainment digital marketing preferred
  • Highly organized, self-directed, and comfortable managing multiple active campaigns simultaneously in a fast-paced, high-volume, multi-entity environment
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
Interested applicants can apply directly to www.visitowa.com/employment.
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