ZipRecruiter

Log In

1

Website Traffic Analysis Jobs (NOW HIRING)

Trilon

Traffic Modeler

Salt Lake City, UT

$53 - $68.75/hr

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Trilon

Traffic Modeler

Pleasant Grove, UT

$49.50 - $64/hr

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Trilon Group

Traffic Engineer - EIT or PE

Meridian, ID · On-site

$82K - $96K/yr

Perform the planning, traffic design, and traffic analysis of freeways, interstate highways ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Horrocks

Traffic Engineer - EIT or PE

Meridian, ID

$82K - $96K/yr

Perform the planning, traffic design, and traffic analysis of freeways, interstate highways ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Trilon

Traffic Engineer - EIT or PE

Meridian, ID

Perform the planning, traffic design, and traffic analysis of freeways, interstate highways ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

next page

Showing results 1-20

All JobsWebsite Traffic Analysis Jobs

Website Traffic Analysis information

See salary details

$25K

$63.1K

$99K

How much do website traffic analysis jobs pay per year?

As of Jun 8, 2026, the average yearly pay for website traffic analysis in the United States is $63,133.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,500.00 and $79,500.00 per year, depending on experience, location, and employer.

What is the difference between Website Traffic Analysis vs SEO Specialist?

AspectWebsite Traffic AnalysisSEO Specialist
Primary FocusAnalyzing website visitor data and traffic patternsOptimizing website content and structure for search engines
Skills & CertificationsAnalytics tools (Google Analytics), data interpretationSEO tools (Ahrefs, SEMrush), keyword research
Work EnvironmentData analysis, reporting, marketing teamsContent creation, technical optimization, marketing teams
Industry UsageDigital marketing, analytics departmentsDigital marketing, content marketing

While both roles focus on improving online presence, Website Traffic Analysis primarily involves examining visitor data to inform marketing strategies, whereas an SEO Specialist concentrates on enhancing search engine rankings through optimization techniques.

What are the key skills and qualifications needed to thrive as a Website Traffic Analyst, and why are they important?

To thrive as a Website Traffic Analyst, you need a strong background in data analysis, web analytics, and digital marketing, often supported by a degree in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, SEMrush, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification (GAIQ), is highly valuable. Analytical thinking, problem-solving, and clear communication are crucial soft skills for interpreting data and presenting actionable insights. These abilities are essential for understanding user behavior, optimizing website performance, and driving data-informed business decisions.

What is website traffic analysis?

Website traffic analysis is the process of collecting, reviewing, and interpreting data about visitors to a website. It involves tracking metrics such as the number of visitors, page views, traffic sources, user behavior, and conversion rates. The goal is to understand how users interact with a website, identify patterns, and make data-driven decisions to improve site performance and achieve business objectives. Tools like Google Analytics are commonly used for this purpose. Effective website traffic analysis can help businesses optimize their online presence, enhance user experience, and increase conversions.

What are some common challenges faced by professionals in website traffic analysis roles, and how can they be addressed?

One common challenge in website traffic analysis is accurately interpreting data from multiple sources, as discrepancies can occur between analytics platforms. Analysts must also distinguish between meaningful trends and normal fluctuations, which requires a strong understanding of both the business and its digital ecosystem. Collaboration with marketing, development, and UX teams is crucial to contextualize findings and implement data-driven improvements. Staying updated with evolving analytics tools and privacy regulations is also important for effective analysis.
Infographic showing various Website Traffic Analysis job openings in the United States as of May 2026, with employment types broken down into 1% Internship, 82% Full Time, 15% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $63,133 per year, or $30.4 per hour.
Traffic Engineer - Entry-level

Traffic Engineer - Entry-level

Ayres Associates Inc

Tampa, FL • On-site

Full-time

Posted 5 days ago

Job description

Finding the right fit:

If you’re a recent civil engineering graduate with an interest in traffic and transportation or an early-career EIT looking to build real technical depth, this is the role for you. You’ll work alongside experienced engineers on projects that improve safety, mobility, and connectivity for communities across the country.

At Ayres, entry-level engineers aren’t just support staff, they’re contributors. You’ll be mentored closely, given increasing responsibility as you grow, and set up for a clear path toward your PE license.

Join Ayres – a USA TODAY Top Workplace recognized in both 2025 and 2026 – where people-first leadership, collaboration, and professional growth create an environment where great teams do their best work.

On any given day, you’ll:

  • Develop traffic engineering analysis and design skills under the guidance of licensed engineers
  • Support traffic studies, data collection, and operational analysis
  • Prepare engineering calculations, layouts, sketches, diagrams, and technical exhibits
  • Assist in developing plans and design documents for transportation and traffic projects
  • Use engineering and modeling software to help solve traffic and transportation challenges
  • Collaborate with project teams and contribute to on-time, on-budget delivery
  • Follow established project schedules, budgets, and quality standards

Required qualifications:

  • Bachelor’s degree in Civil Engineering; coursework or interest in transportation/traffic engineering is a plus
  • EIT certification (or eligibility and intent to sit for the FE exam)
  • Strong communication skills and a collaborative, team-oriented approach
  • Eagerness to learn, ask questions, and grow under mentorship
  • Ability to manage multiple tasks while staying attentive to detail

Desired skills and experiences – helpful but not required:

  • Internship or coursework in traffic engineering, transportation planning, or related areas
  • Familiarity with CAD software (AutoCAD, MicroStation, or similar)
  • Exposure to traffic analysis tools such as Synchro, HCS, or similar
  • Interest in pursuing PE licensure (we actively support this)

Benefits of being part of the Ayres team:

  • Health, dental, and vision Insurance.
  • Short and long-term disability and life insurance.
  • Employee stock ownership plan (ESOP) and 401K with company match.
  • PTO upon hire, paid holidays including two floating holidays, and a flexible work schedule.
  • Professional development opportunities.

Please note, benefits vary depending on job status. To learn more about our great benefits, visit our website at https://www.ayresassociates.com/careers/the-ayres-advantage/